Mkt strategic marketing Essay Example

(license number) is required for registration in Marketers.
It is recommended to purchase the electronic version since hard copies of handbooks cannot be resold.
If desired, the electronic PDF can be printed.You can access some readings for this class in full text through Business Source Complete. Go to http://www.Lib.Texas.Due/ and navigate to Research Tools Databases & Indexes to Articles Databases by Subjects Business Business Source Complete. Search for articles using their titles enclosed in quotes. If a yellow box saying "Find it at UT" appears, click on it and follow the links to get full text access. If you need additional case studies, articles, or book chapters that are not available on Business Source Complete, you can obtain them from Study.Net. Instructions for accessing materials from Study.Net can be found on the last page of the syllabus. Please note that these articles have an electronic time limit; therefore, if you want to keep them beyond the semester, please print them out.

The Blackboard platform contains assignment sheets, sample marketing plans, and lecture slides. All assignments for this course must be submitted electronically via email attachments in Outlook to Dr.Mackey. The file name convention should follow the format: [File Name Convention] [Last two digits of Course Unique #]_[Your Last Name and First Initial (or Team #)]_[Assignment name]. For instance, 40_Smiths_Case name.

MBA-student teaching assistants will conduct the initial grading round for all assignments to ensure a blind grading process where student names are replaced with numbers.The students' evaluation will be determined by their involvement in class and quizzes (individual), completion of case briefs (2 individual assignments accounting for 15% each), completion of e-Books homework exercises (individual), peer evaluation - marketers

(individual; submission required to receive grade), completion of marketers bus.review and Yr.3 Make Plan (team assignment), completion of marketers bus.review and Yr.9 Make Plan (team assignment), delivery of marketers new team handout presentation (team; all due before first presentation), and overall assessment of team performance. These evaluations collectively contribute to a final grade of 100%. All students are expected to attend class sessions, arrive punctually, and come prepared to actively participate. Active participation is essential for effective learning, which involves more than just speaking up. The text emphasizes the significance of active participation and contribution in class. It states that students should come prepared, provide comments on materials, offer analysis and recommendations, effectively integrate course content, actively listen, and contribute constructively to discussions. The main objective is evaluating the impact on the learning environment.Contribution scores will be given at the end of each class session and posted on Blackboard.The quality rather than quantity of contributions is emphasized as exceptional comments may receive higher scores compared to multiple average comments.
The scoring scale includes different levels of contributions: absent (no contribution), 1 or more average contributions, 1 or more insightful contributions, and 1 or more outstanding contributions. If students are unable to attend a class session due to interviews or other obligations, they can still participate by making Discussion Board Contributions on Blackboard. This alternative method allows them to earn up to 6 points by discussing the lecture, readings, and related topics. However, it's important to note that missing team presentation days at the end of the semester will not be credited. If a student was unable to share an important comment in class, they can earn

up to 3 additional points by discussing it on the Discussion Board. They should look for the thread titled "Session # Additional Discussion" for this purpose. This thread provides an opportunity for students who missed a class to engage in a detailed discussion about key concepts from the missed lecture, readings, or case discussion and earn up to 6 contribution points. Students who are present in class can also earn up to 3 extra points for that session's discussion if they complete their contributions before the next class begins. Appendix 2 titled "Effective Class Discussion" contains further information. Attendance and thorough preparation of assigned materials are crucial for making constructive contributions. If a student does not feel adequately prepared and wishes to avoid being called upon, they should kindly inform me at the start of class.Throughout the semester, students will have 1-3 quizzes on various readings, each worth 10 points and contributing to their overall score. Additionally, all students must come prepared to discuss each case in order to facilitate meaningful discussions on case days. One of the goals of this course is to improve oral and written communication skills, therefore students are required to individually write and submit a 2-page brief for two cases that will be discussed during the semester. The first case brief accounts for 10% of the grade while the second case brief accounts for 15%. Appendix 1 and Obscures Documentaries Materials provide examples and formatting guidelines for these briefs. When grading the briefs, factors such as clarity of recommendations, depth of analysis and discussion, incorporation of study question elements, as well as structure and coherence of arguments presented within them

will be taken into account. It is important to note that the brief should not exceed 2 pages (single spaced), but exhibits can be included if they are referenced within the text. Papers that go beyond this limit will result in a deduction equivalent to one letter grade per page exceeding said limit. It is crucial that you complete your own work without discussing the case with others or reviewing completed briefs from classmates or conducting external research before class. Violating these guidelines breaches the Honor Code and will have severe consequences.
Please ensure that you submit your brief to Kate via email attachment using the correct file name convention by 8:00 a.m. Late submissions will not be accepted for case discussion and will be evaluated based on the Brief Grading Criteria in Appendix 1. All students must come prepared to thoroughly discuss all cases, summarizing them if necessary and providing recommendations/rationales. For insights into forecasting the adoption curve of an innovation, refer to the "Forecasting the Adoption of e-Books" assignment in Study.Net article. Additional instructions can be found in B-Course Documents-Case Materials section, and specific due date information can be located in the schedule. Remember that this assignment must be completed individually without any discussions with peers beforehand or examining their submissions or engaging in external research as it violates our Honor Code policies.

Peer Evaluation (5%) is important for team success as accurately assessing teammates' contributions is a valuable skill for managers. Practice this skill by accurately estimating each teammate's contribution using the Peer Evaluation form found in the Marketers Materials folder on Blackboard. The Peer Evaluation form must be electronically submitted with the correct

file name convention by the last scheduled class day.Failure to submit a Peer Evaluation form will result in a zero for your own Peer Evaluation, regardless of teammates' scores. It is highly recommended that you use this form to discuss team performance after completing the first Marketing Plan deliverable.

In real-world settings, marketing managers are expected to regularly conduct business reviews and present plans to management. The ability to develop and present a logical and reliable strategy is crucial. Your team will submit two Business Reviews with Marketing Plans, using presentation format and providing detailed explanations and comments in the Notes sections of the Powering document. For more details, including an example provided in Obscures Disenfranchisements Materials, please refer to Appendix 3.

The purpose of the New Team Handout is to inform incoming teams about recent performance, factors influencing business growth, and future plans. Additional details can be found in Appendix 3.

The evaluation of Marketers' performance in the simulation will be based on three criteria: (1) the company's cumulative contribution and stock price index compared to other companies, (2) the company's cumulative change in average brand contribution (BBC) at the end of the simulation, and (3) the company's prospects in medium-term by the end of the simulation.The evaluation process may also take into account pedagogical perspectives. In a turnaround situation, strategic concepts can be just as important as profitability, so high profitability may not always result in greater rewards. Typically, around 30% of grades for this course are As, with 5% below B and the remaining being BBS with plus/minus grading applied. If you believe your graded work received too few points, you have one week to

request a re-grade by submitting a clear written statement explaining why you think there was an error in the original grade. The assignment will then be re-graded, and if it is determined that the initial grade was overly generous, points may be deducted. Final grades will be determined based on class rank and earned points; there is no predetermined letter-grade distribution as it depends on overall class performance.

Macomb's Classroom Professionalism Policy expects all members of their community to adhere to high professional standards. The reputation and value of the Texas MBA experience depend on both faculty and students being professional and prepared for every class session. It is important to arrive on time as it allows classes to start and end on schedule while showing respect for others. Using name cards aids in learning names and building a sense of community. Minimizing unscheduled personal breaks reduces disruptions and enhances the learning environment.It is crucial to be fully prepared for each class as much of the learning occurs through classroom discussions. Lack of preparation not only affects individuals but also their peers who rely on their contributions. Attending the suggested class section and maintaining appropriate class sizes is essential for achieving the optimal learning experience. Constantly switching between sections can cause classes to become too large, hindering active student participation. Conversely, if classes are too small, diversity of experiences may suffer. To create a respectful atmosphere, students should value and acknowledge others' viewpoints by closing and putting away laptops during class time. Engaging in activities like web surfing, email response, and messaging during class disrupts personal and peer learning. While laptops can be beneficial when used

correctly, it is important not to misuse them. Turning off phones and wireless devices helps minimize distractions. Disengaged students negatively impact the learning experience for others as faculty have to spend office hours reviewing material with inattentive students instead of assisting those who genuinely need help or want to explore the subject further. This repetition limits access to adequate support for those in need.
Students can contribute to a rewarding learning environment by following guidelines such as attending recommended class sections, respecting others' opinions, closing laptops when necessary, and using technology properly when allowed. It is important to inform the professor about legitimate reasons for external communication during class time, like medical issues, to maintain professionalism and productivity. Understanding that behavior and commitment attract top faculty members can prevent interruptions during class discussions. Academic dishonesty, which includes actions that harm the school's reputation and degrees, will not be tolerated. The minimum penalty for any act of academic dishonesty is a zero for the assignment or exam involved. For more information about student and faculty responsibilities regarding the Honor System, visit http://MBA.Macomb's.Texas.Due/students/academics/honor/index.SP and refer to this syllabus's final pages. As the instructor, I am dedicated to upholding these responsibilities. By signing the Honor Code Pledge during Orientation, you agreed to abide by all student responsibilities under the Honor Code. If you have any uncertainties or need clarifications about how the Honor System applies to this class and its assignments, it is your responsibility to seek clarification from me. All case briefs and homework exercises must be completed individually according to specific guidelines for this course.Teams will develop deliverables related to Marketers. Students with disabilities can request academic

accommodations from Services for Students with Disabilities in the Division of Diversity and Community Engagement. The schedule is attached at the end of this document and can also be found as a separate document titled "Course Schedule" in b. The University of Texas at Austin Macomb's School of Business community places great value on academic honor, trust, and integrity as they greatly contribute to the quality of education. The Honor System is based on the University of Texas Student Standards of Conduct for enforcement purposes but also promotes higher ideals. It is every student's responsibility to fully understand and abide by both the provisions of the Honor System and the University of Texas Student Standards of Conduct. The university expects students to comply with the law, show respect towards others, fulfill contractual obligations, maintain integrity and honor in their academic work, and adhere to high standards of conduct. Ignorance about the Honor System or Student Standards cannot be used as an excuse for violations. The effectiveness of the Honor System relies heavily on complete support from all members within the Graduate School community. Each individual must follow this system and not tolerate any violations whatsoever.When unsure about conduct standards, it is crucial to ask faculty members for clarification. Various forms of violations may occur, including but not limited to tests, papers, individual or group work. If you have any inquiries regarding appropriate behavior during job searches, please reach out to the Career Services Office.

Under the Honor System, violations can involve lying – intentionally deceiving others by providing false information or misleading communication methods such as false excuses or inaccurate details given to recruiters. Stealing refers

to wrongfully taking or destroying someone's money, personal property, or services. This includes actions like removing course material from the library or someone else's mail folder, stealing unattended items like calculators or books, and duplicating copyrighted material without permission.

Cheating entails acting in self-interest in order to gain an unauthorized advantage over others. It is vital to actively participate in our Honor System and refrain from seeking or accepting unfair advantages such as unauthorized assistance on tests or quizzes. Cheating also encompasses benefiting from someone else's theft even if not actively pursued.

If a student accidentally overhears information that a faculty member would reasonably want to keep confidential from them, they should inform the faculty member(s) about the situation.The following actions must be taken when there are suspected or known violations: Everyone should adhere to the Honor System and not tolerate any violations. If you suspect a violation, first talk to the suspected violator to confirm if an infraction has occurred. If you still believe a violation has taken place after speaking with them, instruct the suspected violator to report themselves to either the course professor or Associate Dean of the Graduate School of Business. If the individual fails to report within 8 hours, it becomes your responsibility to report the infraction to either the course professor or Associate Dean of the Graduate School of Business.

Remaining silent when witnessing or having knowledge of a violation implies approval of dishonorable behavior, which allows for more violations. It is crucial that every student enrolled in Macomb's School of Business at The University of Texas at Austin embraces the Honor System by committing to its principles stated inthe Honor Pledge.