MKT 340 Chapter 1 – Flashcards
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By allowing consumers to sell their unwanted goods to other consumers, auction sites like eBay and Etsy cater to __________ marketing.
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C2C
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the marketing goal of getting the "right quantities to the right locations, at the right time" relates to
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managing the supply chain
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in delivering value, marketing firms attempt to find the most desirable balance between
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the need to provide benefits to customers and keep down costs
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when retailers accumulate merchandise from producers in large amounts and sell to consumers in smaller amounts it is considered ___________ marketing
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B2C
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effective promotion enhances a product or service's
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perceived value
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the "Milk Life" advertising campaign, designed to increase awareness of the health benefits of milk, was intended to help market an
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industry
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Henriette offers financial counseling and management on a fee-only basis. She has found that different customers are willing to pay different rates for her services. This shows that her pricing decisions should depend primarily on
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how different customers perceive the value of her services
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which element of the marketing mix deals with supply chain management?
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place
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which element of the marketing mix is most relevant to the activity "creating value"?
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product
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marketing enriches society by
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sponsoring charitable events
