question

Which of the following is contained as an explicit activity in the AMA's definition of marketing?

answer

Communicating about offerings that have value.

question

Which of the following is part of the marketing mix, also known as the "four Ps"?

answer

Place.

question

Which element of the marketing mix would include advertising and sales?

answer

Promotion.

question

Which association below between the AMA's definition of marketing matches with the corresponding element of the marketing mix?

answer

Communicating offerings => Promotion

question

The personal value equation of the customer is reflected in the formula ________.

answer

Value = Benefits received − [Price + Hassle].

question

How might a marketer increase a consumer's personal value equation?

answer

Reduce the hassle and increase the benefits associated with the exchange.

question

Sam likes to buy season tickets to his favorite college football team, while Kerry likes to buy individual game tickets to the team's games. What does this likely mean?

answer

Sam and Kerry have different personal value equations.

question

Which of the following examples best illustrates the marketing concept?

answer

A catering firm decides to expand its hours of operations to better serve working mothers.

question

Which of the elements below is included in the bundle that is the company's offering to the customer?

answer

Intangible elements.

question

The Elliott Corporation decides to exhibit its products in an industry trade show, performing which marketing activity?

answer

Communicating offerings.

question

What is defined as the actual transportation and storage of materials and products?

answer

Logistics.

question

Procter and Gamble markets its Tide detergent to consumers, households, retailers, institutions (such as hospitals), and the U.S. military. Still, Procter and Gamble is usually categorized as a _______________.

answer

For-profit, B2C company.

question

If the U. S. Department of Homeland Security mails free packing guidelines to airline travelers, it is _______________.

answer

Engaged in marketing as a non-profit organization.

question

_________________ is an effort by government agencies, nonprofit institutions, and religious organizations to achieve certain social objectives.

answer

Social marketing.

question

Which of the following represents good marketing?

answer

Yielding a positive value for the consumer and a profitable transaction for the company.

question

Opponents argue that marketing costs do not benefit society. Marketers counter this by stating these costs result in the creation of _________________.

answer

Better informed consumers.

question

Which marketing career involves meeting with customers, determining value, proposing offerings, and making sure that the customer is satisfied?

answer

Sales.

question

Martin has incorporated several features customers have suggested into a new model of his company's vacuum cleaners. Martin is engaged in _________________.

answer

Product development.

question

The correct order of strategic development for today's marketing organizations should be _________________.

answer

The mission statement, the corporate strategy, and the marketing plan.

question

When designing a marketing plan, companies should start with _________________.

answer

Customers.

question

As exchanges occur, how should planners adjust?

answer

by adapting to customer feedback by adapting to competitors' actions by adapting to changing market conditions *all of the above (Correct) *

question

Key considerations of successful marketing are sustainability, a service dominant logic, improved use of metrics, and _________________.

answer

A global environment.

question

Which of the following aspects of "self" is most resistant to change?

answer

Values.

question

Your _____ is how you feel about yourself; your feelings of self-worth, self-acceptance, and self-respect.

answer

Self-esteem.

question

Self-concept is a composite of one's self-image and self-esteem.

answer

True.

question

Cooley's looking glass-self reinforces how we look to others and how they view us, treat us and interact with us to gain insight of our own identity.

answer

True.

question

The concept of a self-fulfilling prophecy, in which someone's behavior comes to match and mirror others' expectations, finds a parallel in the:

answer

Pygmalion effect.

question

According to the text, the action of sorting competing messages, or choosing stimuli, is called:

answer

Selection.

question

Selective exposure involves focusing on one stimulus and tuning out a competing stimulus.

answer

False.

question

When you write a document or give a presentation, you may not be able to anticipate all the ways an audience might organize the information you present or how they might use it.

answer

True.

question

According to the textbook, which is the third step in the perception process, where, from your past experiences combined with your current expectations, you assign meaning to the current stimuli?

answer

Interpretation

question

The attributes that cause people to perceive things differently are known as collective differences.

answer

False. The attributes that cause people to perceive things differently are known as individual differences. Physical characteristics, psychological state and cultural background are some of the important sources of individual differences.

question

According to the text a(n) _____ communicator is open-minded, and able to accept ideas that may be strongly opposed to his or her own beliefs and values.

answer

Non judgmental.

question

According to Tyler, reciprocity, or a relationship of mutual exchange and interdependence has two main components.

answer

False. According to a report on intercultural communication by Tyler, one key principle for fairness in communication is reciprocity, or a relationship of mutual exchange and interdependence. Reciprocity has four main components: mutuality, nonjudgmentalism, honesty, and respect.

question

Characteristics categorized as "Male," "Female," "Under 20 years of age," "Senior citizen," and "College graduates" would constitute:

answer

Demographic traits.

question

The concept that relates to the communication challenge presented by the phenomenon of a communicator only perceiving the surface characteristics- such as age, race, ethnicity, and gender- of his audience, is reflected in the:

answer

Iceberg Model.

question

When you communicate with a diverse audience, you are engaging in intercultural communication.

answer

True.

question

You come from a community that values prudence and is averse to risk. So you pay little attention to a colleague plying shares of a new internet company. Your behavior is a specifically a function of your:

answer

Cultural Background.

question

Your home has been infested with mice of late. So when you see an advertisement in the newspaper for a new mousetrap, you immediately pay attention. In this case, your response to the advertisement is mainly influenced by your:

answer

Psychological state.

question

The members of a group have been given the task of jumping over a set of 3-feet tall hurdles. The differences in how each member perceives this task is primarily a function of their:

answer

Physical Characteristics.

question

A speech that is delivered with the purpose of increasing the audience's knowledge, to teach them about a topic or issue, and to share your expertise, is a:

answer

Speech to inform.

question

When a person gives a toast at a wedding, he is delivering a:

answer

Ceremonial Speech.

question

Sometimes, a speech may have more than one purpose.

answer

True.

question

Which of the following statements about speeches is true?

answer

You should be able to state your specific purpose in one sentence.

question

Which of the following is true of choosing a topic for your speech?

answer

You can save time while choosing a speech topic by first considering information that is close at hand.

question

Of the three main factors to consider when choosing a topic, _____ involves the attractive power of arousing a sympathetic, stimulated response from the audience.

answer

Appeal.

question

In the context of developing a speech, _____ also includes your facility to research a topic from where you are located.

answer

Ability.

question

When giving a speech you need to show your audience respect and honor rules by working within the time limits. Hence, you should present just the key points by:

answer

Narrowing your topic.

question

A deliberate omission or suppression of relevant information while giving a speech could constitute:

answer

Unethical behavior.

question

For your classroom presentation, you chose to talk about classical music, as you have been learning the piano for several years now. From this we can gather that your topic choice was specifically influenced by your _____ to the subject.

answer

Exposure.

question

According to the text, speaking in public need not be like killing lions if:

answer

We become more familiar with the expectations, preparation, and performance associated with speaking in public.

question

Sarah is very nervous about her next class presentation because she had stumbled over a few lines in her last couple of presentations. Her nervousness stems from which myth associated with public speaking?

answer

You have to be perfect.

question

Speaking in public gives you a distinct advantage over "off the cuff" improvisation and stumbling for the right comeback.

answer

True.

question

When Julia T. Wood expresses a clear connection between everyday speech and public dialogue, she is describing the idea of:

answer

A speech being an "enlarged conversation.

question

Jay, a salesman for a pharmaceutical company, delivered a sales presentation for doctors that was heavily skewed toward a male audience. This ended up alienating the women in the audience. Which barrier to communication is related to this situation?

answer

...

question

_____ reflect what we value and are willing to work for, and varies widely across cultures.

answer

Goals.

question

In the Middle East and Latin America, the rules are generally understood by everyone, and people from these cultures tend to be more accommodating to small differences and are less concerned about whether or not everyone plays by the same rules. This implies that these cultures exhibit a(n):

answer

Implicit Context.

question

_____ is the process of conveying a message without the use of words.

answer

Nonverbal communication.

question

Nonverbal action flows almost seamlessly from one to the next, making it easy to interpret one element, or even a series of elements.

answer

False.

question

Nonverbal communication is irreversible.

answer

True.

question

_____ are nonverbal messages which control, maintain or discourage interaction.

answer

Regulators.

question

When you ask your boss if your project was approved by the client and he responds with a thumbs-up sign, he is using the non-verbal expression of:

answer

Emblems.

question

Edward T. Hall's study of what he called proxemics relates to which type of nonverbal communication?

answer

Space.

question

Chronemics is the study of:

answer

How we refer to and perceive time.

question

The study of touch in communication interaction is called:

answer

Haptics.

question

Artifacts are forms of decorative ornamentation that are chosen to represent self-concept.

answer

True.

question

Movement is an important aspect of your speech and requires planning, the same as the words you choose and the visual aids you design.

answer

True.

question

The technique referred to as the speaker's triangle relates to a speaker's:

answer

Position on stage.

question

As professional speakers lead up to a main point, they raise their hand slightly, perhaps waist high, in what is often called a(n):

answer

Anticipation step.

question

According to the author, the single most important facial gesture in mainstream U.S. culture is:

answer

Eye contact.

question

When a visual aid is "back row certified," it specifically implies that the visual aid is:

answer

Big and legible enough.

question

Which of the following is identified by the text as the most important visual aid?

answer

You, the speaker.

question

Colors that are opposite each other on the color wheel are called _____ and they contrast, creating a dynamic effect.

answer

Complementary colors.

question

Which of the following statements about nonverbal communication is true?

answer

When your audience first sees you, they begin to make judgments and predictions about you and your potential.

question

The text specifically recommends recording and viewing a video of oneself speaking as a way of:

answer

Observing one's nonverbal communication.

question

When Jeff watched a video of his last presentation, he realized that he was restricting eye contact to his boss, largely ignoring the rest of the audience. This observation will specifically help him:

answer

Focus on improving a specific type of non-verbal communication.

question

The venue of the speech and the time when it is to be delivered would form part of the _____ of the speech.

answer

Context.

question

Your _____ has expectations, prior knowledge and experience. Without a(n) _____ the source or the speaker has only him- or herself to send the message to.

answer

Audience, audience.

question

The _____ of a speech or oral presentation may be to inform, demonstrate, persuade, motivate, or even entertain.

answer

Purpose.

question

Cognate strategies are ways of framing, expressing, and representing a message to an audience

answer

True.

question

Use of visual aids for key points, repetition and reiteration, and placement of information to stress important points- these steps specifically address the strategy of:

answer

Emphasis.

question

Use of appropriate eye contact helps the speaker in addressing which of the following cognate strategies?

answer

Engagement.

question

According to the text, the cognate strategies of clarity, conciseness, and arrangement are part of which of Aristotle's forms of rhetorical proof?

answer

Logos.

question

While planning a speech, it helps to list the main points for the body and think of each one of these main points as a separate but shorter speech.

answer

True.

question

In the five-finger model of public speaking, the five fingers stand for:

answer

The five main parts of any speech.

question

While discussing the five-finger model of public speaking, the author likens the most important digit of the palm- the thumb- to which of the following?

answer

Attention statement.

question

According to the five-finger model of public speaking, the _____ is an idea or thought that stays with your audience well after the speech.

answer

Residual Statement.

question

A(n) _____ is a framework that organizes main ideas and subordinate ideas in a hierarchical series of roman numerals and alphabetical letters.

answer

Outline.

question

Two distinct national passports can be examples of _____, or nonverbal representations of communication.

answer

Artifacts.

question

_____ communication is communication within the same culture.

answer

Intracultural.

question

Intrapersonal communication is strictly intracultural as you only represent one culture.

answer

False.

question

_____ is the tendency to view other cultures as inferior to one's own. It makes us far less likely to be able to bridge the gap with others and often increases intolerance of difference.

answer

Ethnocentrism.

question

This American anthropologist, born in 1914 is often cited as a pioneer in the field of intercultural communication partly because where culture had once been viewed by anthropologists as a single, distinct way of living, he saw how the perspective of the individual influences interaction.

answer

Edward T. Hall.

question

When we have enough contact with people or their cultures to understand them well, we tend to resort to stereotypes.

answer

False.

question

_____ denies cultural, racial, ethnic, socioeconomic, and many other valuable, insightful differences.

answer

Assuming similarity.

question

Most cultures have a _____ that marks the passage of the individual within the community; some of these rituals may be so informal as to be hardly noticed, for example, the first time a coworker asks you to join the group to eat lunch together, while others may be highly formalized like the ordination of clergy in a religion.

answer

Rite of initiation.

question

Cultural symbols also include slogans or sayings, such as "you're in good hands" or "you deserve a break today."

answer

True.

question

Which of the following is true of common cultural characteristics?

answer

Rituals can serve to bind a group together, or to constrain it.

question

In _____ time-oriented cultures, interruptions are to be avoided, and everything has its own specific time

answer

Monochromatic.

question

In _____ cultures like the United States, people perceived themselves as empowered individuals, capable of making their own decisions, and able to make an impact on their own lives.

answer

Individualistic.

question

In an explicit-rule culture, everyone knows why they are gathered and what role each member plays, even though the expectations may not be clearly stated.

answer

False.

question

Which of the following is one of the seven axioms of uncertainity?

answer

When experiencing high levels of uncertainty, communication will feature more reciprocity, or displays of respect.

question

A dictatorship and a theocracy are examples of which political system?

answer

Centralized rule.

question

_____ law naturally adapts to changes in technology and modern contexts as precedents accumulate, while _____ law requires new rules to be written out to reflect the new context even as the context transforms and changes.

answer

Common; civil.

question

Some cultures that value the community may naturally look to their government for leadership in economic areas, while those that represent a(n) _____ tendency may take a more "hands off" approach.

answer

Individualistic.

question

A _____ manager may be described as authoritarian or autocratic, he or she does not seek input or feedback from employees, and uses control and incentive programs to provide punishment and rewards.

answer

Theory X.

question

In McGregor's Theory Y, collaboration is viewed as normal, and the worker may need little supervision.

answer

True.

question

William Ouchi's Theory Z combines elements of both Theory X and Theory Y, and draws from _____ management styles.

answer

American and Japanese.

question

_____, or the transition to living abroad, is often described as an emotional rollercoaster.

answer

Acculturation.

question

What is the last of the ten steps in the process of acculturation as set out by Steven Rhinesmith?

answer

.Reintegration

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