MIS 200 Mod 6 – Flashcards
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T/F Companies use B2B e-commerce application for purchase orders.
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True
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A Web page displayed when the user first visits the website is called _____.
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splashscreen
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Using the _____ model transfers the old retail model to the e-commerce world by using the medium of the Internet.
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merchant
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_____ is a site that facilitates C2C e-commerce.
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eBay
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With _____ technology, information is sent to users based on their previous inquiries, interests, or specifications.
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push
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T/F Companies that provide click-and-brick e-commerce still struggle to incorporate online interaction.
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False. They get the benefits of both an online store and physical store
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T/F Supporting technologies for m-commerce applications include wireless wide area networks (WWAN), 3G, and 4G networks.
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True
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_____ is a pure-play company.
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Amazon.com
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Which of the following terms is computed by dividing the number of clicks an ad gets by the total impressions bought? cost per click rate (CPC) cost per thousand (CPM) click-through rate (CTR) cost per impression rate (CPI)
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click-through rate (CTR)
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_____ display ads appear on top of a browser window, blocking the user's view.
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pop-up
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T/F E-commerce, its applications, and its supporting technologies are an example of using Porter's value chain concept.
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True
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Another term that is used interchangeably with e-commerce is _____.
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e-business
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T/F Lack of acceptance is one of the disadvantages of e-commerce.
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True
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_____ is an application of artificial intelligence that can be used for Web marketing.
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intelligent agents
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Mobile commerce (m-commerce) is based on the _____ protocol.
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wireless application
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_____ usually works with a smart card.
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E-cash
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An _____ is available for most handheld devices that stores personal and financial information, such as credit card numbers, passwords, and PINs.
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e-wallet
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A _____ market concentrates on a specific function or business process and automates this function or process for different industries.
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horizontal
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T/F If good quality and lower costs are top priorities for customers, the company knows which parts of the value chain to focus on.
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True
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Which term describes one user viewing one ad? click pop up ad impression ad view
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ad impression
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_____ is a major player in B2B e-commerce.
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walmart
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_____ is a popular on-line payment system used on many on-line auction sites.
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PayPal
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_____ refers to money or scrip that is exchanged only electronically.
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electronic payment
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Using the _____ model brings sellers and buyers together on the Web and collects commissions on transactions between these parties.
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brokerage
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T/F Service and support are more important in traditional commerce than in e-commerce
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False
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T/F E-business builds on traditional commerce.
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False. E-commerce builds on traditional commerce
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_____ introduced the value chain concept.
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Michael Porter
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E-procurement in an example of the _____ B2B e-commerce model.
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seller-side marketplace
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T/F Outbound logistics include tasks associated with receiving, storing, and converting raw materials into goods.
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False
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E-commerce sites that use the _____ model collect information on consumers and businesses and then sell this information to other companies for marketing purposes.
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informediary
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"_____" means all market participants can trade at the same price.
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price transparency
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A _____ generates revenue from the fees charged for matching buyers and sellers.
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third-party exchange marketplace
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_____ is a supporting activity in the value chain.
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technological development
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T/F E-business includes transactions that generate demand for goods and services.
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True
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T/F The goal of e-commerce differs from the goal of traditional commerce.
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False
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T/F Large corporations, such as General Electric or Boeing, as well as consortium of several large companies, use the buyer-side marketplace model.
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True
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T/F eBay.com is an example of the brokerage model of e-commerce.
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True
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E-commerce sites that use the _____ model collect data on consumers and businesses and then sell this data to other companies for marketing purposes.
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informediary
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T/F A smart card is about the size of a credit card and contains an embedded microprocessor chip for storing important financial and personal information.
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True
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T/F The World Wide Web Consortium has canceled support for micropayments.
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True
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T/F Very small businesses usually cannot use the Internet and e-commerce applications to gain a competitive edge.
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False. They can reach a wider market
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T/F The buyer-side marketplace offers suppliers a direct channel of communication to buyers through online storefronts.
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False. It is the other way around. The buyers are in control
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T/F Optimizing a Web site involves editing a site's content and HTML code to increase its relevance to specific keywords.
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True
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The main objective of _____ is to prevent purchases from suppliers that are not on the approved list of sellers and eliminate the processing costs of purchases.
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e-procurement
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T/F Bizrate.com, which collects information about the performance of other sites and sells this information to advertisers, is an example of the informediary model of e-commerce.
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True
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T/F E-commerce provides product acknowledgements through phone calls and faxes.
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False
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Crisis response is an example of a _____ e-government application.
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government-to-government
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E-training for government officials is an example of a _____ application.
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government-to-employee
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T/F Universities are an example of nonbusiness organizations that use e-commerce applications.
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True
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T/F In the subscription model, an organization uses e-commerce sites to sell digital products and services.
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True
