Mint Bar and Restaurant Evaluation Essay Example

by featuring young people.

In order to appeal to both target audiences, we attempted to infuse high register English into the dialogue of the characters in the advertisements. However, we presented this in an informal manner. This was achieved by scripting the characters to speak in correct English, while incorporating phrases like "I might get asked back for a coffee, if you know what I mean...". This particular phrase is commonly used by younger generations to suggest the possibility of engaging in sexual activities. Our objective was to promote the bar and restaurant section of "Mint".

We wanted each advertisement for "Mint" to highlight its unique aspects. Specifically, the restaurant advert aimed to create a sense of tranquility and serenity, while the bar advert sought to showcase the livelier atmosphere that "Mint" adopts during nighttime. To achieve this, we incorporated different musical styles. For the restaurant advert, we utilized a soothing melody, while for the bar advert, we opted for a more energetic jazz tune.

We made adjustments to the volume of the background noise, lowering it for the restaurant and raising it for the bar. Each advertisement had a duration of 30 seconds, which is the standard length for radio ads. Overall, our product was satisfactory, but we faced technical difficulties specifically with the production of the restaurant ad, affecting the volume levels. The background music was too loud, causing difficulties in hearing the voices. In order to appeal to our target audience, we created posters that followed the typical conventions of products associated with them. We achieved this by keeping the posters simple, as we noticed that this was the style commonly used for products aimed

at our target audience. The poster ads in our campaign conveyed a sense of elegance and sophistication, while also incorporating a modern touch. The main focus of each poster was a martini glass and a tall glass placed at the center.

The narrative of each poster was shaped by the glasses, as they would influence how the posters were perceived. The glasses served as the primary focal point, attracting the viewer's attention first. Following this, the text would be read from "Mint" to "Literally," with the address being the final element to be read. To achieve a modern aesthetic, we incorporated a distorted effect into the glasses. This effect not only added a sense of coolness to the posters but also complemented the fresh feeling created by the green color used in each glass.

This is linked to the underlying ideology we aimed to establish in relation to the bar/restaurant named "Mint". The use of glasses also influenced the design of each poster, intended to appeal to our target audience. Recognizing that martini glasses are often associated with sophistication, like James Bond, informed us that they would be an effective choice to attract the older segment of our target audience. Additionally, the tall glass is commonly known for housing mixed spirits.

Both age groups of our target audience were able to be covered by offering a popular drink with younger generations, Vodka and Coke. It was important for the font used on each advertisement to be eye-catching.

We decided to make each glass font italicized and in various shades of green to improve its visibility. The purpose of our campaign's dual posters was twofold: first, to highlight the

bar's national presence by featuring different addresses on each poster, and second, to convey that despite being part of a national chain, the bar still maintains a local ambiance. Thus, we chose to advertise through a local medium rather than a national one. Although we were satisfied with the impact of each advertisement, we realized that we failed to mention that "Mint" is both a bar and a restaurant. This oversight left myself and the rest of the group feeling dissatisfied.