Midterm Study Set Sport Management 1,2 – Flashcards
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According to Kotler (2003), the marketer's job boils down to one action.
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Creating Demand
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Sports marketing includes the marketing of: _______________, _________________, and _____________.
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products, services, and entities
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All of the following are examples of a demographic trait or characteristic except:
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Activities
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Behaviors and preferences like an individual's beliefs, opinions, lifestyles, and habits are considered by marketers to be:
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psychographic characteristics
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Perhaps no avenue within the sport industry holds more job opportunities, particularly at the entry level than:
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Sales
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Sales in the sport industry places an emphasis on the importance of:
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building long-term relationships with customers
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The acquisition of rights to affiliate or directly associate with a product or event for the purpose of deriving benefits related to that affiliation:
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Sponsorship
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Each year, Team Marketing Report (TMR) publishes its Fan Cost Index (FCI). The FCI measures:
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cost of taking a family of four to a game (including tickets, parking, concessions, and souvenir costs)
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A personal commitment and emotional involvement customers have with a sport organization, team, or player:
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Fan Identification
