MGNT 3100: Chapter 13 Practice Quiz (Final Study) – Flashcards

An organization's obligation to maximize its positive impact and minimize its negative impact on society is referred to as_________ . A) stakeholder responsibility B) sustainability C) social marketing D) corporate social responsibility E) moral idealism

Which department is primarily responsible for the ideas and strategies that make up a corporate social responsibility (CSR) program in most organizations A) finance B) production C) operations D) marketing E) sales

The view that an organization has an obligation to those who can impact the achievement of its objectives is referred to as _______ . A) corporate philanthropy B) stakeholder responsibility C) benefit marketing D) social marketing E) corporate volunteerism

Which of the following is NOT one of the four dimensions of corporate social responsibility? A) philanthropic B) Economic C) Legal D) ethical E) social

The duty to be profitable falls under which dimension of corporate social responsibility? A) Economic B) philanthropic C) ethical D) accountable E) Legal

Ethics can be defined as ______ . A) religious principles adopted by a society B) cultural folkways present in all societies C) individual beliefs about what is good and bad, right and wrong, just and unjust, fair and unfair. D) laws and regulations governing business practices E) social ideologies universal to all societies

The act of organizations voluntarily donating some of their profits or resources to charitable causes is referred to as________. A) philanthropic marketing B) stakeholder responsibility C) corporate philanthropy D) ethical marketing E) corporate volunteerism.

The process of developing an organization's corporate social responsibility program begins when a firm incorporates a focus on fulfilling the economic, legal, ethical and philanthropic dimensions into its ________. A) advertising strategy B) vision statement C) mission statement D) business plan E) marketing strategy

What key element of developing a successful corporate social responsibility (CSR) program is exhibited when a company meets with the community to understand the impact that water usage by its manufacturing plant will have on the surrounding areas? A) Integration of CSR into corporate policy at all levels of the business. B) Integration of CSR into corporate policy in all divisions of the organization. C) Good stakeholder management D) Sustainable production practices. E) Good corporate leadership

What is meant by good corporate leadership as a key element in developing a successful corporate social responsibility (CSR) program? A) The emphasis in business thinking has shifted from people to process; leaders must understand the process of developing a CSR program in order to implement it B) The organization's leaders should seek significant interaction with the stakeholders who influence the decisions and behavior of the company. C) Leaders are most effective when they remove themselves from the process of developing a CSR program, leaving it instead to the people who must implement the program on a daily basis. D) CSR policies and procedures are most useful when they are written down, well understood, and endorsed by the company's leaders. E) Leaders who can thoughtfully balance the four dimensions of CSR and communicate their intentions accordingly generally succeed at implementing socially responsible behaviors.

An organization that wants to determine how well its corporate social responsibility program is working can do so by _______ . A) conducting an audit of the program B) comparing itself to the competition. C) examining its financial statements. D) assessing its promotional strategy E) determining if sales have increased.

What is the biggest mistake marketers make when evaluating the success of their CSR programs? A) including all significant stakeholder groups in the auditing process. B) using both quantitative and qualitative measurements C) not including all significant stakeholder groups in the auditing process D) not evaluating the CSR program because of the financial impact it will have on the firm E) failing to evaluate the financial impact the auditing process will have on the organization.

Which of the following statements is TRUE regarding the audit of a corporate social responsibility (CSR) program? A) Only qualitative measurements should be used in the audit. B) Both qualitative and quantitative measurements should be used in the audit C) Only quantitative measurements should be used in the audit. D) Involving every stakeholder group in the audit will only provide conflicting results. E) The most effective audits involve only one significant stakeholder group.

The policy or practice of employees volunteering their time or talents for charitable, educational, or other worthwhile activities, especially in the community, is called ______ . A) corporate philanthropy B) community marketing C) corporate volunteerism D) stakeholder management E) public relations

The 1987 United Nations report Our Common Future laid the groundwork for a modern understanding of ______ . A) consumerism B) corporate philanthropy C) environmentalism D) corporate volunteerism E) sustainability

A commitment to adopting a lifestyle that meets the needs of the present without compromising the ability of future generations to meet their own needs is referred to as ________ . A) eco-management B) sustainability C) green marketing D) consumerism E) environmentalism

The process of creating, communicating, and delivering value to customers in a way that recognizes and incorporates the concept of sustainability is referred to as ________ . A) sustainable marketing B) green marketing C) value-driven marketing D) environmental marketing E) eco-management

All of the following are ways in which a business might be engaging in sustainable marketing EXCEPT: A) buying only fair-trade organically produced supplies B) redesigning a product's package to use less energy C) making sure that production levels can cover the business' costs D) installing energy-efficient production equipment E) using only soy-based ink in advertisements

Which of the following is NOT part of a sustainability vision? A) It should show how the firm's overall business strategy reflects its impact on society B) It should explain how the world is either enriched or diminished by the firm's goods or services C) It should explain how the firm will be profitable by engaging in sustainability initiatives D) It should address the firm's major impact on society E) It should highlight the potential benefit for each stakeholder

A company uses this statement to guide decision-making in its business operations: "We strive to be a responsible citizen that makes a difference by helping build and support sustainable communities." This is an example of_______. A) its stakeholder responsibility B) a business plan C) an environmental mission statement D) a sustainability vision statement E) an executive summary

A movement made up of citizens and government entities whose focus is on protecting consumers and promoting their interests is called _______. A) consumer protectionism B) activism C) environmentalism D) humanitarianism E) consumerism

Which of the following is NOT a major barrier marketers face when encouraging sustainable consumer behavior? A) lack of awareness and knowledge B) negative perceptions C) low availability D) high prices E) lack of choice

When it comes to encouraging sustainable consumer behavior, marketers must overcome consumers' negative perceptions. According to your text, these negative perceptions revolve around the _____. A) product's quality B) product's misleading advertising C) product's sustainability claims D) product's price E) product's distribution

A group of sustainability-oriented customers and the businesses that serve them are referred to as the _____. A) natural market B) black market C) green market D) eco-market E) gray market

A movement of citizens, government agencies, and the business community that advocates the preservation, restoration, and improvement of the environment is referred to as _____. A) humanitarianism B) green capitalism C) environmentalism D) consumerism E) activism

A clothing manufacturer has decided to buy its cotton only from those growers that grow it organically. This is an example of _____. A) tactical greening B) quasi-strategic greening C) strategic greening D) product greening E) global greening

Marketers seeking to reduce costs and the environmental impact of their activities typically pursue a strategy of _____. A) eco-efficiency B) beyond compliance leadership C) sustainable value innovation D) eco-branding E) environmental cost leadership

Which environmental marketing strategy involves showing customers that the company does more than the competition to implement an environmental strategy? A) eco-branding B) eco-efficiency C) sustainable value innovation D) environmental cost leadership E) beyond compliance leadership

The laws designed to protect the natural environment against undue harm by individuals and organizations are referred to as _____. A) environmental regulations B) eco-regulations C) green laws D) nature laws E) sustainability laws

The advent of social media as a communication tool for marketers has made companies _____ A) less willing to communicate with their customers B) reactive in their communications approach C) abandon other sources of customer communication D) hesitant about communicating on that platform E) proactive in their communication approach