Media 1 – Chapter 8 (3) – Flashcards

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question
Which of the following eras of journalism best represents the historical arrival of newspapers as a mass medium? A. Penny press B. Partisan press C. Literary journalism D. Interpretive reporting
answer
Penny Press
question
Yellow journalism is ______. -a journalism term from the 1950s for small-town papers and reporting styles -a journalism term for federally funded newspaper archives in the 1960s and 1970s -a journalism trend that began in the late 1800s stressing profit and featuring human interest stories, crime news, and large headlines -a 1980s industry term for PR-generated stories -journalism written by journalists afraid to challenge public or political leaders
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a journalism trend that began in the late 1800s stressing profit and featuring human interest stories, crime news, and large headlines
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The modern legacy of the style of journalism practiced by Joseph Pulitzer and William Randolph Hearst includes ______. -investigative journalism or otherwise investigating stories in depth to expose corruption -striving for objectivity in reporting -supermarket tabloid headlines that include clearly fictional accounts as well as sensational and largely made up stories about celebrities -Both A (investigative journalism) and B (striving for objectivity) are correct. -Both A (investigative journalism) and C (supermarket tabloid headlines) are correct.
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supermarket tabloid headlines that include clearly fictional accounts as well as sensational and largely made up stories about celebrities
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By the end of the nineteenth century, crusading newspapers like the New York World had what kind of approach to women's rights? -They were against them. -They championed conservative values and the status quo. -They hired women as reporters and crusaded for better conditions for women. -They hired mostly women for management positions. -None of the options is correct.
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They hired women as reporters and crusaded for better conditions for women
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Modern journalism started to develop in the nineteenth century mainly because newspapers ______. -felt a social responsibility to tell the truth -realized there were two sides to every issue -discovered a scientific method for covering events -wanted to attract as many readers and advertisers as possible -All of the above.
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wanted to attract as many readers and advertisers as possible
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Select the correct historical order among the following major eras in journalism history. -partisan journalism-penny press-yellow press-objective news -penny press-partisan journalism-objective news-yellow press -partisan journalism-objective news-penny press-yellow press -yellow press-penny press-partisan journalism-objective news
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yellow press-penny press-partisan journalism-objective news
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Objective journalism as championed by Adolph Ochs and the New York Times was particularly good at ______. -helping readers understand the complexities of the modern age by offering insightful analysis and context -moving the practice of journalism out of the realm of sensationalism -exploring journalism's ties to storytelling by adopting a more literary model -appealing to working-class readers -All of the above.
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moving the practice of journalism out of the realm of sensationalism
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Which of the following statements about the inverted pyramid style is true? -A story using this style typically begins with answering "who, what, when, and where." -It serves as a quick and efficient way to organize a news story. -It strives for a form of "objectivity" that is more likely to be accepted by people with different backgrounds and beliefs. -It can lead to formulaic stories. -All of the above
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All of the above
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The practice of interpretive journalism in the twentieth century got its first significant boost from ______. -print journalism, which then passed the practice along to radio -radio broadcasters who started developing commentary as part of their news in the 1930s -the introduction of television -a push for probing analysis in print journalism in the 1920s and 1930s -None of the above.
answer
a push for probing analysis in print
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What makes literary journalism different from early-twentieth-century models of ''objective'' journalism? -Literary journalism focused on a ''just the facts'' approach, cutting out the extra descriptive details found in objective journalism. -Literary journalism applied fiction writing techniques to nonfiction material, instead of being purely informational as in objective journalism. -Literary journalism focused only on gossip while objective journalism focused only on news. -Literary journalism believed in reporting on both sides of an argument, whereas objective journalism focused only on one opinion. -None of the above.
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Literary journalism applied fiction writing techniques to nonfiction material, instead of being purely informational as in objective journalism.
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Which of the following has been a critique of the idea of journalistic objectivity? -Journalists use too much flair in their stories, obscuring the important details. -Objective journalism fuels unhealthy competition between journalists to see who can get the story first. -It isn't possible to have genuine journalistic impartiality, and many reporters have become too uncritical of people with power. -It's too difficult to tell the journalist's thoughts apart from the thoughts of the subject of the story. -None of the above.
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it isn't possible to have genuine journalistic impartiality, and many reporters have become too uncritical of people with power.
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Besides providing community calendars and meeting notices, ______ newspapers mostly carry articles on local schools, social events, town government, property crimes, and zoning issues. -underground -alternative -conflict-oriented -postmodern -consensus-oriented (non-controversial)
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conflict-oriented
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Which of the following is not true about large newspaper chains today? -They are adding more people to their newsroom staffs. -They are often suffering financially because of huge debt and falling income. -They are selling off individual papers. -They are losing talented, award-winning journalists and editors. -All of the options are true.
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They are selling off individual papers.
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The business arrangement in the newspaper industry in which two separately owned papers in the same city are permitted to combine their business and production operations is called a/an ______. -consensus operation (CO) -multiple-system operation (MSO) -duopoly -joint operating agreement (JOA) -oligopoly
answer
Duopoly
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Some print journalism observers think one piece of good news for the industry is ______. -newspaper sales are increasing in North America and Europe -college graduates entering the print journalism field are looking for job openings -small papers that focus on local news and ads retain a loyal reader base -large corporate chains have numerous divisions to spread costs across -All of the above.
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small papers that focus on local news and ads retain a loyal reader base
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Advertising revenue, the lifeblood of newspaper operations, ______. -grew rapidly once the Internet boom took off in the late 1990s -is holding steady even as the number of newspaper subscriptions increases -has fallen dramatically in the past few years, with Internet ad sales unable to fill the gap -cycles through periods of increase and decrease every few years -None of the above.
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has fallen dramatically in the last few years, with Internet ad sales unable to fill the gap
question
Which of the following statements about paywalls is not true? -The Wall Street Journal pioneered one of the few successful paywalls. -Readers who are used to free online content are shunning the idea of paywalls. -A 2011 study found that smaller newspapers were more likely to have a paywall than larger papers. -Newspapers don't see any reason for paywalls—ad revenue is more than enough to cover costs. -The New York Times added a paywall in 2011 for readers who wanted to see more than 20 articles a month.
answer
Newspapers don't see any reason for paywalls—ad revenue is more than enough to cover costs.
question
Which of the following is a way that online journalism is redefining news? -Newspapers are making huge profits from their online versions. -Spurred by online news, newspapers are once again rapidly expanding their news staffs. -Newspapers can post stories online that they didn't have room for in their print edition. -Bloggers are taking more and more of a backseat to traditional journalism. -None of the above.
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Newspapers can post stories online that they didn't have room for in their print edition.
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Daily newspaper circulation numbers ______. -continue to grow, but newspapers are still operating in the red -continue to decline in places like Asia, Africa, and South America -continue to grow in terms of actual paper subscriptions in the United States -have declined, but these declines show some signs of being offset by increases in online readership -All of the above.
answer
have declined, but these declines show some signs of being offset by increases in online readership
question
Saving money by closing newspaper bureau offices ______. -means a better, more detailed, and more diverse view of news events for consumers -means fewer stories and fewer versions of stories about important issues and events -means newspapers are hiring more reporters to staff their central news offices -means newspapers are cutting their arts or culture sections -None of the above.
answer
None of the above.
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