question

The source must decode a message before it can be sent.

answer

FALSE

question

Semantic noise occurs when a word or phrase means something different to the source than to the receiver.

answer

TRUE

question

Mechanical noise is more likely to occur in interpersonal communication settings than in other communication settings.

answer

FALSE

question

As noise increases, so does message fidelity.

answer

FALSE

question

Communicators in an interpersonal communication setting have more channels available to them than do people in a machine-assisted interpersonal communication setting.

answer

TRUE

question

Machine-assisted interpersonal communication allows the source and receiver to be separated by time and space.

answer

TRUE

question

Machine-assisted interpersonal communication is easy to differentiate from mass communication.

answer

FALSE

question

The job of the gatekeeper is to help eliminate mechanical noise.

answer

FALSE

question

In both Internet-based and traditional mass communication, the source usually knows a great deal about the receiver.

answer

FALSE

question

Using the Internet, many sources can communicate with many receivers.

answer

TRUE

question

The differences between mass communication and machine assisted communication: are not always all that clear are blurred by the Internet are blurred by the World Wide Web all of these

answer

ALL OF THESE

question

The television program Survivor is an example of a:

answer

SOURCE

question

When Kanye West is in a studio recording a CD, he is engaged in the process of:

answer

ENCODING

question

Feedback is most limited in which communication setting?

answer

MASS

question

The mass communication audience is large, heterogeneous and ______ . geographically scattered anonymous to one another self-defined all of these

answer

ALL OF THESE

question

Which of the following is true of traditional mass communication organizations? They have multiple gatekeepers. They are expensive to operate. They exist to make a profit. They are very competitive. all of these

answer

ALL OF THESE

question

Which of the following serves as a gatekeeper?

answer

assignment editor deciding what story to cover

question

Which of the following is a force behind the fractionalization or segmentation of the mass audience? more media to choose from time has become a scarce commodity a switch from mass marketing to target marketing all of these

answer

ALL OF THESE

question

AOL's merger with Time Warner is an example of:

answer

COPORATE CONVERGENCE

question

\"Everything. Everywhere\" is a goal of companies using:

answer

MUILTIPLE PLATFORMS

question

Put simply, a functional approach to mass communication centers on audiences' use of media.

answer

TRUE

question

A microanalytic perspective toward the mass media centers on the functions media perform for an entire society.

answer

FALSE

question

Beware surveillance is also referred to as instrumental surveillance.

answer

FALSE

question

Facebook is a prime example of the linkage function.

answer

TRUE

question

Mass media can transmit values by enforcing social norms.

answer

TRUE

question

Stimulation and relaxation are two components of the \"cognition\" uses-and-gratifications function.

answer

FALSE

question

he importance of the entertainment function of mass media has grown as Americans have accumulated more leisure time.

answer

TRUE

question

Blogging and posting on Facebook and twitter are examples of self-expression.

answer

TRUE

question

The mass media compete with other sources of satisfaction.

answer

TRUE

question

Critical/cultural studies are rooted in Marxist philosophy.

answer

TRUE

question

The ____ approach presumes that the best way to understand the media is to investigate how the media are used.

answer

functional

question

When reading the New York Times, a person is most likely utilizing the ________ function of the media.

answer

SURVEILLANCE

question

At the individual level, the functional approach is generally referred to as the ______ model.

answer

uses-and-gratifications

question

After you have experienced sensory overload, which media function are you most likely to seek?

answer

RELAXATION

question

Asking a fellow commuter at the train station \"Did you see 60 Minutes last night?\" best reflects which media function?

answer

CONVERSATIONAL CURRENCY

question

The critical/cultural studies perspective tends to be: humanistic qualitative macroanalytic rooted in Marxism all of these

answer

ALL OF THESE

question

Which of the following might critical/cultural scholars consider a \"text\"? television program book t-shirt w/graphics video game all of these

answer

ALL OF THESE

question

A specific set of beliefs, especially about social and political subjects, is called:

answer

IDEOLOGY

question

Transmission of values is also referred to as the _________ function.

answer

SOCIALIZATION

question

Consequences of relying on the mass media for interpretation include: audiences are exposed to a wide range of often contrasting viewpoints audiences are able to weigh multiple sides of an issue before deciding on our position audiences are given a greater depth of expertise upon which to draw conclusions all of these

answer

ALL OF THESE

question

The arrival of writing was a great equalizer in society because information and knowledge were widely transmitted.

answer

FALSE

question

The printing press facilitated the development of everyday language in Europe.

answer

TRUE

question

The development of photography meant that during the Civil War many people got their first glimpse of the actual horrors and casualties of war.

answer

TRUE

question

The telegraph affected not only the conduct of commerce and war, but also newspapers' ability to gather news.

answer

TRUE

question

The first mass medium bringing music, news, talk, and sports into people's homes was television.

answer

FALSE

question

Unlike the telegraph, the telephone was revolutionary because it allowed people to communicate in real time over vast distances.

answer

FALSE

question

The digital divide no longer exists due to the development of the Internet and World Wide Web.

answer

FALSE

question

Cell phones have changed our concept of time, a phenomenon called \"time softening.\"

answer

TRUE

question

An oral culture, utilizing language and the spoken word, is dependent upon memory.

answer

TRUE

question

Language developed about 10,000 years ago.

answer

FALSE

question

The medium that first introduced the concept of a global village of interconnected people was:

answer

TELEGRAPH

question

Johann Gutenberg is credited with developing a printing system using:

answer

MOVABLE METAL TYPE

question

Which of the following was NOT affected by the development of photography?

answer

the role of the telegraph in transmitting news

question

Moving pictures helped bring about the concept of:

answer

POPULAR CULTURE

question

Which of the following was NOT a cultural impact of radio?

answer

JOURNALISTS BECAME EVEN MORE ANONYMOUS

question

Which of the following is a characteristic of mobile media? they depend on wireless technology they allow people to access information from virtually anywhere they blur the distinction between mass and interpersonal communication they are interconnected all of these

answer

ALL OF THESE

question

What is the typical relationship between new and previously-existing communications media?

answer

new media usually cause changes in the way old media are used

question

The first tool for social media was the ______ .

answer

TELEPHONE

question

The first American newspaper was:

answer

Publick Occurrences both Foreign and Domestick

question

Benjamin Franklin is credited with:

answer

-starting the Pennsylvania Gazette - running the first editorial cartoon -demonstrating that journalism could be an honorable profession

question

The freedom of the press is protected by:

answer

the First Amendment

question

The first penny press papers (New York Sun, Tribune, Herald, Times), were popular because they contained:

answer

-political debates and an aggressive editorial policy - a sports page and a financial page -local stories of sex, violence, features, and human interest stories

question

The Penny Press changed:

answer

-the basis of economic support for newspapers -the pattern of distribution -the definition of what constituted news and how it was collected

question

The idea of a newspaper chain was pioneered by:

answer

E.W. Scripps

question

Although the onset of yellow journalism in the U.S. was not the proudest moment in American newspaper history, it did help bring about:

answer

- aggressive reporting and investigative stories - more enthusiasm and verve in the profession - the onset of more professional writing

question

Jazz journalism is characterized by which of the following features?

answer

-most centrally located in New York, -were tabloid size, -made lavish use of photographs,

question

Characteristics of online newspapers include:

answer

can be continuously updated and interactive and feature user-generated content.

question

After World War II, an earlier trend toward newspaper consolidation continued, and by 1970 newspaper ______ accounted for the majority of newspaper circulation.

answer

Chains

question

The era of the political press meant that politics was the main focus of many newspapers, although no papers existed to serve the political needs and interests of minority groups.

answer

False

question

The inverted pyramid style of reporting was developed as a result of potential problems with telegraph lines.

answer

True

question

Yellow journalism was sensationalistic, but it introduced visual style and layout elements that would eventually characterize modern journalism.

answer

True

question

In journalism, a newshole is the amount of news that a paper prints in each edition. It remains the same until the publisher decides to change it.

answer

False

question

Increased competition, credibility crisis, and changing social and economic conditions have contributed to the decline in newspaper circulation.

answer

True

question

In addition to the Internet, newspapers are distributing news via mobile media such as Internet-enabled cell phones, personal digital assistants (PDAs), and laptops.

answer

True

question

A blog is a website that contains an online personal journal with reflections, comments, and hyperlinks.

answer

True

question

A replica edition of a newspaper has the same design as the print edition.

answer

True

question

The Audit Bureau of Circulation reports readership for print newspapers, but not for online newspapers.

answer

False

question

Although print newspaper circulation is down, online readership is up.

answer

True

question

The earliest American magazines avoided highly political issues.

answer

False

question

Replica editions of magazines try to duplicate the reading experience of the paper version of the magazine.

answer

True

question

Most magazine publishers include vast amounts of user-generated content on their Web sites.

answer

False

question

The print version of magazines continues to bring in the bulk of money.

answer

True

question

According to the textbook, Reader's Digest is the finest example of the digest, one of three major magazine types that evolved between World War I and World War II.

answer

True

question

Unlike newspapers during the penny press era, magazines of that time did not increase their appeal or circulation.

answer

False

question

Magazines attract more specialized audiences than do other media.

answer

True

question

Newsletters can be big business - these highly specialized, small-circulation publications have high subscriber fees, ranging up to $4,000 per year.

answer

True

question

The magazine industry can be considered to have three main functional elements: production, distribution, and marketing.

answer

False

question

Controlled circulation magazines have high subscription fees so that members of the general public can't afford them.

answer

False

question

The movement to uncover wrongdoing and advocate reform of corrupt or harmful practices was called:

answer

Muckraking

question

Between the two World Wars, three types of magazines evolved: the digest, the newsmagazine, and the_________ magazine.

answer

Pictorial

question

Which of the following is causing magazines to struggle? -Retailers are more selective about the number of magazines they will carry -Sweepstakes competitions (such as Publishers Clearinghouse) have disappeared due to legal problems -The national do-not-call list makes telephone sales difficult -A variety of cable channels (such as Food Network) offer advertisers an alternative way to reach targeted audiences -All of these

answer

All of these

question

Defining features of magazines include all of the following EXCEPT:

answer

magazines are classified into two content categories: business and pleasure

question

Time and TV Guide are examples of which type of magazine?

answer

general consumer magazines

question

Journalism and Mass Communication Quarterly and Journal of Japanese Botany are examples of which type of magazine?

answer

literary reviews and academic journals

question

Supermarkets are most associated with which segment of the magazine industry?

answer

Retail

question

A magazine's _________ department works to attract new readers while retaining current ones.

answer

Circulation

question

A magazine's _________ department is responsible for selling space in the magazine.

answer

Advertising and Sales

question

A magazine's _________ is the number of buyers guaranteed by a magazine.

answer

Rate Base

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