Mass Media as a Social Institution 100% – Flashcards
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The merging of mass media.
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media convergence
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A dynamic whereby people who disagree with opinions in the mass media are less likely to voice their views.
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spiral of silence
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Social networks and the reciprocal norms associated with these networks that encourage people to do things for each other.
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social capital
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What are media executives, editors, or reporters called who open or close the gate on a particular story? a. gatekeepers c. social capitalists b. opinion leaders d. none of the above
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a
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, ____________________ are the three factors that affect media consumption. Age, education, and income Age, gender, and interests Education, marital status, and race Education, gender, income
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age gender income
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According to Robert Putnam,____ has led to a decline in social capital.
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television
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What is the process by which the media set the boundaries of public debate by deciding which issues will receive coverage and which ones will not? a. spiral of silence c. opinion leaders b. social capital d. agenda setting
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d
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A process whereby the media set the boundaries of public debate by deciding which issues to cover.
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agenda setting
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Instruments of communication that reach large audiences with no personal contact between those sending the information and those receiving the information are called___
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Mass media
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The gap between those with access to new technologies and those without.
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digital divide
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Mass media influence socialization. t/f?
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true
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Respected individuals in the community who review and evaluate media messages and then pass the information to friends and acquaintances are called a. sociologists. c. opinion leaders. b. lobbyists. d. gatekeepers.
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c
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Students who watch 5 or more hours of television score higher on tests. t/f?
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false
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Television does not depict a great deal of violence. t/f?
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false
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Mass media has caused personality rather than party affiliation to become an important part of the political process for voters in selecting candidates to support. t/f?
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true
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Functionalist sociologists believe that the mass media does not perform any duties that support stability and a smooth operation of society. t/f?
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false
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Television violence does not make viewers fearful of the world around them, and makes them more trustful of others.t/f?
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false
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Until the 1400s the principle mass medium in Europe was the hand-written book. t/f?
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true
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Instruments of communication that reach large audiences with no personal contact between those sending the information and those receiving it.
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mass media
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What is the gap between those with access to new technologies and those without called? a. the great divide c. the knowledge-gap hypothesis b. the digital divide d. the spiral of silence
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b
