I would like to express my gratitude to the Indian Institute of Planning Management, New Delhi for giving me the opportunity to work on this thesis as part of the curriculum. I am very thankful to my guide, Mr. Ukase Small, Regional Sales Manager, for his excellent guidance and kind cooperation throughout this internship work. The content includes an executive summary, introduction, research objectives, methodology, literature review, company profile, pend management analysis recommendations, conclusion and implications.There is also a bibliography and a copy of the questionnaire included.
Anyway is a unique company that is defined by the fundamental philosophy of helping people help themselves. It has helped millions of people run their own independent business around the world. Today Anyway continues to grow by offering new products and business opportunities to people from all cultures and walks o
...f life.Whether they are employees,distributors or citizens in the community Anyway touches their lives for better India with its rich reservoir of will talent and enterprise is perhaps the most fertile ground for Anyway Corporation.
In short Anyway has made substantial value addition to Indian social economic life.The focus of this project is based on studying a single organization: The Anyway Corporation.This research focuses on the marketing strategy adopted by Anyway in the Indian market.
The research focuses on the company's perspective when entering a new market, particularly India. It involves interviews to gain insight into the corporation and is based on an analysis of questionnaires. The results are summarized, and recommendations are given based on the marketing mix. Direct selling is highlighted as a distinctive business opportunity that enables reaching customers by selling products and services face-to-fac
through independent salespeople. Direct selling offers advantages to customers such as convenient access to high-quality products in their own homes or workplaces. It also provides personalized attention, product demonstrations, a wide range of products, and ensures customer satisfaction.
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