Marketing Mix – 7 P’s – Flashcards
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Product
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The design, usefulness, convenience, value, branding, packaging, accessories and immediate feel.
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Price
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How the value is shown, willingness of customers to spend via worth - strategies, skimming, penetration, psychological, cost plus, loss leader
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Place
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Where the product or service can be found and purchased - retail, wholesale, mail-order, internet, direct sales, peer to peer, multi-channel
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Promotion
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How consumers learn about and decide to buy through special offers, advertising, endorsements, user trials, direct mailing, leaflets/posters, free gifts, competitions, joint ventures
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Physical Environment
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Experience online or in store, making buyer feel safe and looked after via smart, run-down, interface, comfort in facilities.
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Process
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Being with other brands on same level to represent to portrayal wanted, delivery in service.
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People
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Employees and staff representing the brand, management, culture, customer service.
