Marketing Mix – 7 P’s – Flashcards

The design, usefulness, convenience, value, branding, packaging, accessories and immediate feel.

How the value is shown, willingness of customers to spend via worth - strategies, skimming, penetration, psychological, cost plus, loss leader

Where the product or service can be found and purchased - retail, wholesale, mail-order, internet, direct sales, peer to peer, multi-channel

How consumers learn about and decide to buy through special offers, advertising, endorsements, user trials, direct mailing, leaflets/posters, free gifts, competitions, joint ventures

Experience online or in store, making buyer feel safe and looked after via smart, run-down, interface, comfort in facilities.

Being with other brands on same level to represent to portrayal wanted, delivery in service.

Employees and staff representing the brand, management, culture, customer service.