Marketing Management: The Marketing Planning Process Essay Example

marketing domain.

Longer work will not be penalised. However it should be noted that a concise and professional style which is well focused and clear in the points being made will gain good credit. Originality, quality of argument and good structure are required. What I want to see is that you can take a body of theory, understand it, choose what you want from it, apply it in a reasonable fashion and hence evaluate it.

Your submissions will be expected to demonstrate the following qualities:

1. Answering the central focus of the assignment topics.
2. A critical appreciation of relevant literature and its use to support argument, substantiate model(s) and other aspects of the assignment.
3. Taking ownership of the content, being prepared to debate and argue a personal position, evidences evaluative skills.

A submission made up of extracts from published sources which is descriptive and just theoretical, is not acceptable. Your submission must have interpretation and consideration of the challenges and issues of taking theory into practice (using cases and/or personal experience). .

Ability

to analyse relevant theoretical concepts in a critical manner, evaluation of material, indication of gaps in the literature. Logical flow of ideas and treatment; imaginative approaches; appropriate selection of real world factors related to the model(s) or specific assignment topic. 6.

Evidence of additional personal research, and the ability to analyse material from a variety of appropriate relevant perspectives. A clear listing of references and/or bibliography. Presentation, structure, appropriateness of methodology, breaking into section headings/subheadings, tidiness. .

A concise conclusion. Please ensure that you reference material which you take from text books, published documents, internet etc… in the main body of your report, at the place you use it, as well as listing the publications in an appendix. Please adhere to the Harvard Referencing System, details of which can easily be found online. Also, try to evaluate and critique this material and the experience you get from applying and using it. Such personal critique gains high reward in postgraduate level work!Please note that just providing a summary of current published works on your chosen topic will not receive a high grade. Ensure that your writing style is one in which you take ownership of the content.

Evidence personal evaluation – this can often be achieved by evaluating prior experience or a case study within the context of the theory. NB: Marks will be awarded for proper referencing and originality of work. Also note that plagiarism is a serious offence and your submission will be electronically checked.Maximum length: Marketing Plan: 3000 words (+ or – 10%) on A4 paper including cover page, table of contents, tables/figures/graphs, references, etc. Use 12pt font size Times New Roman, with 2. 5cm margins

all around and 1. 5 spaced. References, table of contents, and tables/figures/graphs may be single-spaced with a font size 10. Deviations from the set formatting guidelines will severely affect your grade, regardless of report content. This is to ensure optimal length consistency and fairness for all submitted student reports.

Also note that this assignment should be submitted in a report format.