Marketing Lesson 3 – Flashcards
10 test answers
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Which of the following is an example of demographic information?
answer
An individual's age
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The CAN-SPAM Act
answer
prohibits commercial e-mailers from using false addresses and presenting false or misleading information.
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Which of the following statements is true about Generation Y?
answer
Its members are tech savvy but still use traditional media.
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Which of the following statements is true about Hispanic Americans?
answer
A majority of Hispanic men shop for food items at traditional grocery stores
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Basic research
answer
is aimed at confirming an existing theory.
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Which of the following is true of individuals belonging to the baby boom generation?
answer
They are willing to change brands and try new things.
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