Marketing Lesson 3 – Flashcards
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Which of the following basic values strongly influenced attitudes in the United States' first 200 years?
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Self-sufficiency
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Which of the following statements is true about the Hispanic consumer market?
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Hispanics accounted for most of the population growth in the 2010 Census.
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Business firms can stimulate innovation by
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telling employees they have the freedom to fail.
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Which of the following statements is true about tweens in the United States?
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They are making an effort to look more mature at a younger age.
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Which of the following is an example of demographic information?
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An individual's age
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The CAN-SPAM Act
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prohibits commercial e-mailers from using false addresses and presenting false or misleading information.
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Which of the following statements is true about Generation Y?
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Its members are tech savvy but still use traditional media.
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Which of the following statements is true about Hispanic Americans?
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A majority of Hispanic men shop for food items at traditional grocery stores
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Basic research
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is aimed at confirming an existing theory.
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Which of the following is true of individuals belonging to the baby boom generation?
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They are willing to change brands and try new things.
