question

Microsoft introduced its Zune player a few years after Apple launched its iPod and other competitors offered their new MP3 players. Sales were very disappointing. According to the textbook, the primary reason for the Zune's failure was due in large part to

answer

bad timing

question

Dell used __________ to develop an online site to generate 13,464 ideas for new products and website and marketing improvements.

answer

crowdsourcing

question

According to Amber Arnseth, the "Ionator's" key benefits using Activeion technology are

answer

safety, simplicity, sustainability, savings, and fun.

question

With respect to price, which of the following type of consumer product would most likely be very expensive?

answer

speciality product

question

In terms of promotion, which of the following types of products would stress price, availability, and awareness?

answer

convenience

question

During a recent shopping trip to a local Target store, Pat noticed several things. First, she noticed that the store offered a tremendous variety of products, including toys; pet food; clothing for men, women, and children; health and beauty aids; small household appliances; automotive products; and more. Each product grouping at Target is an example of a(n) __________.

answer

product line

question

You decide to buy a new car. You talk to friends about it, research mechanical specifications in Consumer Reports, test drive different makes and models, and compare prices at several dealerships. Into which classification of consumer products would your new car purchase fall?

answer

shopping product

question

There have been pasta sauces on the market for years. These sauces have always required the pasta be precooked before it is mixed with the sauces and other ingredients. The development of Prego Pasta Bake Sauce that does not require the use of pre-cooked pasta would be an example of a(n)

answer

dynamically continuous innovation

question

Kroger required that Birds Eye pay $15,000 to get its new Vegetable Quinoa Pilaf placed in the frozen vegetable freezer section of its supermarkets. This payment is an example of a

answer

slotting fee

question

Which of the following is the best example of a nondurable good?

answer

laundry detergent

question

New chewing gum flavors like lemon-lime, crystal mint, and mint mojito helped Wrigley's add to its sales. These new flavors are which type of innovation?

answer

continuous innovation

question

At the time of its introduction, which of the following products was the best example of a continuous innovation?

answer

Breathe Right nasal strips, a sticky strip that is worn across the nose at night to help people with a stuffy nose to breathe better

question

A product that has tangible attributes that a consumer's five senses can perceive is referred to as a(n)

answer

good

question

Newman's Own is a company that gives all of its profits to charities. The company produces popcorn, salsa, pasta sauce, and salad dressings under the Newman's Own brand name. These product lines comprise the company's

answer

product mix

question

Items consumed in one or a few uses, such as food and fuel, are referred to as ________.

answer

nondurable goods

question

The two main classifications of business products are

answer

components and support

question

A slotting fee is a payment a

answer

manufacturer makes to place a new product on a retailer's shelf.

question

Among consumer products, advertising and wide distribution are especially important for

answer

nondurable goods

question

A product line is a group of product or service items that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, and are distributed through the same type of outlets, or __________.

answer

fall within a given price range

question

The emphasis of a marketing strategy for a discontinuous innovation would most likely be to

answer

educate consumers about entirely new consumption patterns through product trial and personal selling.

question

Ideally, before a new product is developed, a firm should have a precise protocol, which is a statement that identifies: (1) __________; (2) specific customers' needs, wants, and preferences; and (3) what the product will be and do to satisfy consumers.

answer

well-defined target market

question

Support products are items used to assist in producing other goods and services. These include installations, supplies, accessory equipment, and __________.

answer

industrial services

question

From an organization's perspective regarding its new products and innovations, which of the following new-product strategies has the highest level of risk?

answer

radical innovation

question

To maximize profits, service providers use tools such as __________ to charge different prices for different times of the day or week to reflect the variations in demand for their services.

answer

off-peak pricing

question

A prototype is a(n)

answer

full-scale operating model of the product under development.

question

In addition to seeking ideas from more well-known sources, organizations also get ideas from universities, inventors, and small nontraditional firms. For example, inventor Gary Schwartzberg sold his idea for __________ to Kraft Foods, Inc.

answer

tube-shaped bagels filled with Philadelphia cream cheese

question

According to Figure 10-1 above, column "A" would represent what type of product?

answer

convenience

question

Which of the following products at the time of its introduction was the best example of a discontinuous innovation?

answer

automatic dishwashers

question

Marissa, a college student, and her father, a wealthy businessman, were each considering the purchase of a new automobile. As a college student with limited financial resources, Marissa went from car dealer to car dealer in several different cities searching for the lowest price on a new economy car. She devoted a great deal of time and energy to getting the best value for her money. For Marissa, an automobile was a __________.

answer

shopping product

question

Marissa Mayer oversees virtually every new design or feature on Google's home page, from the color of the Google tool bar to the exact words on a Google page. Her job title is

answer

Vice President—Search Products and User Experience.

question

Figure 10-3 above represents the seven stages of the new-product development process. Stage 6 is the __________ stage.

answer

market testing

question

The Marriott Corporation sent a six-person intelligence team to travel and stay at economy hotels around the country for a six-month period. The purpose of these visits was to

answer

obtain ideas by observing consumers in their "natural use environments" to discover their behavioral and emotional reactions to these economy hotels that could be used in the new-product development process that resulted in the launch of Fairfield Inns.

question

The stage of the new-product process that turns an idea on paper into a prototype is referred to as __________.

answer

development

question

A good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value is referred to as __________.

answer

product

question

Products that are purchased by the ultimate consumer are referred to as __________.

answer

consumer products

question

In terms of price, which of the following type of consumer product would most likely be relatively inexpensive?

answer

convenience product

question

Installations are support products that include items such as

answer

buildings and fixed equipment

question

Installations, accessory equipment, supplies, and industrial services used to assist in producing other goods and services are referred to as __________.

answer

support goods

question

__________ often speeds up software development by using a "do it, try it, fix it" approach that encourages continuous improvement even after the initial design.

answer

fast prototyping

question

According to Figure 10-2 above, column "C" represents a

answer

discontinuous innovation

question

Marketing dashboards are useful in measuring actual market performance versus the goals set in new-product planning, such as sales. Once shortfalls are identified, the first step market research would take would be to determine _____________.

answer

whether the problem is internal or external to the organization

question

Raw materials, such as grain or lumber as well as assemblies or parts, are referred to as

answer

components

question

Parallel development is the simultaneous development of both

answer

product and production process.

question

If you are using a marketing dashboard to discover which cities in Florida have the weakest sales of sunscreen, what marketing metric should be used to measure sales performance?

answer

unit sales for this year and last year by city

question

Business products are also referred to as __________ products.

answer

B2B products-- business to business

question

Leona hates carrying a camera with her on vacations. If she only knew of the existence of the ½" thick Logitech pocket digital camera that easily fits in any pocket! For Leona, the Logitech camera is a(n)

answer

unsought

question

At Mattel, Barbie is child-tested to be sure the doll cannot be broken apart and accidentally choke a child. This type of safety test occurs during the __________ stage of the new-product process.

answer

development

question

Which of the following is the best example of a convenience product?

answer

toothpaste

question

Using an existing brand name to introduce a product that is new to the company into a totally new, unfamiliar market seems like a good idea. This is what Bic did when it introduced __________, and it failed quickly.

answer

disposable underwear

question

Advertising is important for products, such as Butterfinger candy bars and Dasani bottled water, that are purchased frequently and at a relatively low cost. Also, wide distribution in retail outlets is essential. Why?

answer

They are nondurable goods and easily substitutable, so consumers need to be reminded of their existence.

question

Feature bloat is

answer

an excessive number of product attributes that overwhelms consumers with unnecessary complexity.

question

Among business products, support products that include tools and office equipment are referred to as

answer

accessory equipment

question

Which of the following is MOST likely to be an example of an unsought product?

answer

burial insurance

question

Dragon, a speech recognition software program that allows you to use your voice instead of a keyboard to input text into a word processing program, is an example of a(n)

answer

discontinuous innovation.

question

Unsought products are

answer

products that the consumer does not know about or knows about but does not initially want.

question

Considering the classification of consumer products, which of the following products will have the most limited distribution?

answer

Rolex watches

question

Breyer's introduced a new line of ice cream flavors for sale in elegant black containers. This was done on a limited scale to determine consumer reactions before national distribution of the product. Breyer's new product was in the __________ stage of the new-product process.

answer

market testing

question

Idea generation is the stage in the new-product process that

answer

develops a pool of concepts as candidates for new products.

question

Items for which the consumer compares several alternatives on several criteria such as price, quality, or style are referred to as __________.

answer

shopping products

question

New-product strategy development calls for INGenius Co. to develop a battery recycler for the business market. Which is the most likely stage of the new-product process in which manufacturing issues regarding the new product become an especially important element?

answer

development

question

The Little Remedies products shown above best describe which of the following?

answer

product line

question

Speed or __________ is often vital in introducing a new product.

answer

time to market

question

Which of the following is NOT a benefit of using the Activeion Ionator?

answer

cost of the Ionator unit itself

question

A product is a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfy consumers' needs and is received in exchange

answer

for money or something else of value.

question

New-product strategy development refers to

answer

the stage of the new-product process that defines the strategic role for a new product in terms of the firm's overall objectives.

question

Burberry makes fine raincoats, clothing, and other items, some that feature the company's distinctive plaids. Originally found only in Great Britain, Burberry has opened a limited number of exclusive shops in leading cities around the world to reach customers who value its name and quality. Burberry is selling which classification of consumer product?

answer

specialty product

question

Figure 10-3 above represents the seven stages of the new-product development process. Stage 1 is the __________ stage.

answer

new-product strategy development

question

The late Steve Jobs oversaw or invented innovations that revolutionized six industries. Which industry below is NOT one of these six?

answer

television

question

The addition of Clorox II bleach to Tide laundry detergents is an example of

answer

continuous innovation.

question

Among business products, legal counsel for patent information for a firm's R&D department would most likely be classified as which type of support product?

answer

industrial services

question

A discontinuous innovation is a product that

answer

requires consumers to learn entirely new patterns of behavior and product usage.

question

Figure 10-3 above represents the seven stages of the new-product development process. Stage 6 is the __________ stage.

answer

market testing

question

Among business products, which of the following would most likely be considered an installation?

answer

a factory

question

In terms of price, which of the following type of consumer product would most likely be relatively inexpensive?

answer

convenience product

question

Products (such as tools and repair services) that are used to assist in producing other goods and services are referred to as __________.

answer

support products

question

A durable good is defined as a(n)

answer

item that usually lasts over an extended number of uses.

question

Supplies are support products that include items such as

answer

stationery, paper clips, and brooms

question

With respect to distribution, shopping products are available

answer

at a large number of selective outlets

question

Which of the following is an example of a product line?

answer

Hallmark Mother's and Father's Day cards Option 4

question

Who wouldn't want to eat Garlic Cake? Garlic Cake was supposed to be served as an hors d'oeuvre with sweet breads, spreads, and meats, but somehow the company forgot to tell and explain this to potential consumers. This product failure demonstrates

answer

poor execution of the marketing mix.

question

All of the different product lines offered by an organization are collectively referred to as a

answer

product mix

question

Figure 10-3 above represents the seven stages of the new-product development process. Stage 2 is the __________ stage.

answer

idea generation

question

The new-product process an organization goes through to identify business opportunities and convert them into salable products or services contains

answer

seven stages from new product strategy development to commercialization.

question

A retail chain hires a company to design and install a computer network that would allow each store in the chain to check the inventory of others in the chain for customer-requested items. The retail chain would have purchased which kind of business products?

answer

industrial services

question

The stage of the new product process that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections is referred to as

answer

business analysis

question

Sara Burns is the owner of a company called TropicalSpice and was looking for a new product to go with her company's line of food condiments when a friend suggested combining spices from India with tea. In the __________ stage of the new-product process, the spices and tea mixtures were exposed to prospective consumers under realistic purchase conditions.

answer

market testing

question

Intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value are referred to as __________.

answer

services

question

Philips Sonicare recently introduced the FlexCare+ rechargeable toothbrush. A key innovation is a new "gum care" mode that prompts consumers to brush for a full 3-minute cycle for improved gum health. This is an example of which type of innovation?

answer

dynamically continuous innovation

question

One of the eight primary MARKETING-RELATED reasons for new-product failure is __________.

answer

incomplete market and product protocol Option 2

question

Which of the following statements regarding goods is MOST accurate?

answer

In addition to appealing to the senses, some goods also have intangible attributes.

question

A failure fee is a penalty payment

answer

a manufacturer makes to compensate a retailer for devoting valuable shelf space to a product that fails to sell.

question

A product that establishes new consumption patterns among consumers is a

answer

discontinuous innovation.

question

A product line is a group of product or service items that are closely related because they satisfy a class of needs, are used together, __________, are distributed through the same type of outlets, or fall within a given price range.

answer

are sold to the same customer group

question

In terms of promotion, which of the following types of products would stress price, availability, and awareness?

answer

convenience

question

The Vermont Teddy Bear Company sells handmade Teddy bears designed to be given as gifts for almost every occasion imaginable. The Love Bandit Bear is one bear it designed for people to give to each other on Valentine's Day. The Love Bandit Bear is an example of a

answer

product item

question

The Vermont Teddy Bear Company sells handmade Teddy bears designed to be given as gifts for almost every occasion imaginable. The Love Bandit Bear is designed for people to give to each other on Valentine's Day. The unique identification number that the Vermont Teddy Bear Company uses to distinguish this Teddy bear from the others in its product line for ordering and inventory purposes is called a(n)

answer

stock keeping unit

question

A general review of the marketing strategy, product assessment, economic analysis, and legal examination would all take place during which stage of the new-product process?

answer

business analysis

question

Support products are items used to assist in producing other goods and services. These include installations, industrial services, supplies, and __________.

answer

accessory equipment

question

Shopping products refer to items that the consumer

answer

compares several alternatives on several criteria such as price, quality, or style.

question

The first stage of the new-product process is

answer

new product strategy development

question

According to Robert Stephens of the Geek Squad, the biggest complaint about technical support people is

answer

they are rude and egotistical

question

The Federal Trade Commission (FTC) considers a product "new" only

answer

for a period of six months after it enters regular distribution.

question

Mr. Clean is an antibacterial cleaning liquid for home use. If Proctor and Gamble (P&G), the manufacturer of Mr. Clean, added Mr. Clean Magic Eraser Bath Scrubber to the Mr. Clean product line, it would be seen by P&G

answer

as new product from the company's perspective because it is a product line extension.

question

When audiences are allowed to preview actual movies (a "sneak preview") such as Harry Potter and the Deathly Hallows—Part 2 and Star Trek so that changes might be made before they are released to the general public, during which stage of the new-product process does this occur?

answer

market testing

question

Among business products, supplies usually consist of

answer

items as pens, batteries and light bulbs

question

A concept test is an

answer

external evaluation with consumers that consists of preliminary testing of a new-product idea rather than the actual product.

question

imulated test markets (STMs) are often run in shopping malls where consumers are

answer

questioned to identify who uses the product class being tested.

question

The New York Times calls Marissa Mayer the "__________" of Google's home page, the one person who "controls the look, feel, and functionality of the Internet's most heavily trafficked search engine."

answer

gatekeeper

question

In the new-product process, product ideas that survive the business analysis stage proceed to the __________ stage.

answer

development

question

In terms of promotion, which of the following type of consumer product stresses status and uniqueness of brand?

answer

specialty product

question

Despite the quality and benefits of Activeion's Ionator, the company was faced with several challenges. Which of the following is an example of one of Activeion's obstacles when marketing this new product?

answer

It was difficult to define "clean" to customers relative to the competitive household products market.

question

According to Figure 10-2 above, column "A" represents a

answer

continuous innovation

question

In terms of promotion, which of the following type of consumer product stresses product differentiation from competitors?

answer

shopping product

question

Products organizations buy that assist in providing other products for resale are referred to as __________.

answer

business products

question

Kimberly-Clark developed its Avert Virucidal tissues that contained vitamin C derivatives, which were scientifically designed to kill cold and flu germs when users sneezed, coughed, or blew their noses into them. Unfortunately, people didn't believe the claim and were frightened by the "cidal" in the brand name. The reason for this product failure was

answer

incomplete market and product protocol.

question

An iMac personal computer from Apple can be classified according to all of the following categories EXCEPT:

answer

nondurable good

question

Prego recently introduced a Pasta Bake Sauce, which was made so that it was not necessary to precook the pasta before blending pasta, sauce, meat, and cheese in a casserole. Legally, this product would only be considered new

answer

for the first six months that it was regularly available.

question

Using an existing brand name to introduce a product that is new to the company into a totally new, unfamiliar market seems like a good idea. This is what Harley-Davidson magazine did when it introduced __________, and it failed quickly.

answer

perfume

question

With respect to promotion, which of the following strategies would most likely be used for unsought products?

answer

generating awareness

question

Which of the products listed below would be the best candidate for full-scale market testing?

answer

new iced coffee beverage from Starbucks

question

George Santayana, Spanish philosopher once said, "Those who cannot remember the past are condemned to repeat it." Applied to the organizational problems in new-product failure, this is really an example of

answer

skipping stages in the new-product process

question

A dramatic benefit of Activeion's Ionator is its __________.

answer

environmental impact on users' health and safety

question

Parallel development, involving the simultaneous development of both the product and the production process, is the responsibility of __________.

answer

cross-functional teams

question

A new product protocol should be created

answer

before the product is even developed.

question

In terms of brand loyalty, consumers are aware of a brand but will readily accept substitutes for which type of product?

answer

convenience

question

A group of product or service items that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same types of outlets, or fall within a given price range is referred to as a __________.

answer

product line

question

Which of the following is considered an idea?

answer

freedom

question

From an organization's perspective regarding its new products and innovations, which of the following new-product strategies has the lowest level of risk?

answer

product line extension

question

When a small retail chain hires an accountant to do its income taxes, the retail chain would have purchased a(n) __________ kind of business product.

answer

industrial services

question

LG Electronics recently introduced the Fridge-TV. This is an example of which type of innovation?

answer

dynamically continuous innovation

question

Marketers pay slotting fees to grocers in payment for space—or slots—on their retail shelves. Such slotting fees significantly increase the cost of which stage of the new-product process?

answer

commercialization

question

The Apple II, Macintosh, iPod, iPhone, MacBook Air, and iPad are all examples of a company's commitment to __________.

answer

new product development

question

The screening and evaluation stage of the new-product process involves

answer

internal and external evaluations of new-product ideas.

question

New product failures may be reduced or avoided if the company developing the new product has

answer

a precise protocol

question

With respect to price and availability, shopping products are likely to be

answer

fairly expensive and available at a large number of selective outlets.

question

Ideally, before a new product is developed, a firm should have a precise protocol, which is a statement that identifies: (1) a well-defined target market; (2) __________; and (3) what the product will be and do to satisfy consumers.

answer

specific customers' needs, wants, and preferences

question

In which stage in the new-product process would a firm use both a SWOT analysis and environmental scanning to assess its strengths and weaknesses relative to the trends it identifies as opportunities or threats?

answer

new-product strategy development

question

Ideally, before a new product is developed, a firm should have a precise protocol, which is a statement that identifies: (1) a well-defined target market; (2) specific customers' needs, wants, and preferences; and (3) __________.

answer

what the product will be and do to satisfy consumers

question

Volvo's YCC opens its doors with a press of a button on the car key, will parallel park the car with a self-steering system, and has customized seat covers that can be removed and washed. Many of these new product features were added because Volvo sought ideas from

answer

women employees

question

Accessories are support products that include items such as

answer

tools and office equipment

question

Napster was the first software that allowed an individual to easily search for and exchange MP3 music files with other individuals (in some cases illegally). When it was introduced, Napster would have been an example of a

answer

discontinuous

question

Among business products, printer paper would be classified as which type of support product?

answer

supplies

question

Business analysis refers to the stage of the new product process

answer

that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections.

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