Question 1

in the ____ phase of new-product development, marketers use a variety of sources to come up with a potentially new product that would benefit customers and be compatible with the company mission. Marketers would also be most likely to use a focus group in this stage of new product development.

Accepted Answer

idea generation

Question 2

This type of product is a basic or necessary item that is available almost everywhere.

Accepted Answer

Staple

Question 3

_____ are typically lower in social class than other adopter categories, are the last in the population to adopt a new product and are bound by tradition.

Accepted Answer

Laggards

Question 4

Pepsi-Cola\'s development of Wild Cherry Pepsi, a cherry-flavored soda, is an example of a ___

Accepted Answer

continuous innovation

Question 5

A ___ is a new product that copies, with slight modifications, the design of an original product

Accepted Answer

Knock Off

Question 6

Change happens quickly when a process reaches the moment of critical mass, which is called the _____

Accepted Answer

Tipping Point

Question 7

In the business market, products of the fishing and agricultural industries purchased to use in a finished product are examples of_____

Accepted Answer

raw materials

Question 8

From a marketing standpoint, a ____ is anything that customers perceive as new and different

Accepted Answer

new product

Question 9

Traffic in major metropolitan areas is too often brought to a standstill because accident investigators must painstakingly measure skid marks and other evidence to determine culpability. After a police chief missed an important meeting because of a wreck investigation, he was pleased to find an article about a company that markets a new high-tech crash investigation system that shortens the time required for these investigations by 40 percent. In which stage of the adoption process is the police chief?

Accepted Answer

confirmation

Question 10

In terms of the five characteristics of innovations that affect the rate of adoption, the digital camera would most clearly have a higher degree of _____ than flavored bottle water?

Accepted Answer

complexity

Question 11

For a veterinarian\'s office, the paper used to print receipts on is an example of _____

Accepted Answer

Operating Supply

Question 12

The first step in the adoption process is _____

Accepted Answer

awareness

Question 13

The built in, fold down child seats such as those found in chrysler minivans are an example of a ____

Accepted Answer

dynamic continuous innovation

Question 14

A _____ is defined as a good, service, idea, or some combo of these that satisfies the consumer or business consumer need through the exchange process

Accepted Answer

product

Question 15

The use of websites to raise capital for commercialization of goods through the grassroots efforts of individuals

Accepted Answer

crowdfunding

Question 16

___ is how visible a new product and its benefits are to others who might adopt it

Accepted Answer

observability

Question 17

The ____ product for a guest paying for a night\'s stay at a hotel is the use of a bed, bathroom, towels, dresser, light and closet.

Accepted Answer

actual

Question 18

The ____ product for a guest paying for a night\'s stay at a hotel would include express checkout and superb room service

Accepted Answer

augmented

Question 19

One of the reasons given for the success of reality television shows is that the shows appeal to a cultural bias that real-life drama is preferable to fiction. Americans desire adventure and escapism that offered them the opportunity for participation but do not require it. In terms of the five characteristics of innovations that affect the rate of adoption, reality television shows have a high degree of ________ .

Accepted Answer

compatibility

Question 20

Marketers classify ____ products as staples, impulse products and emergency products

Accepted Answer

convenience

Question 21

Marissa arrived early for her job interview. She was very excited about the opportunity to interview for a prestigious position. As she got out of the car, she got a run in her pantyhose. She was pleased to see a convenience store down the road and went there to purchase a replacement pair of pantyhose. For Marissa, the pantyhose are an example of a(n) ________ product.

Accepted Answer

emergency

Question 22

A website is full of games, activities, music, and stories that appeal to children of all ages. Before a parent commits to paying the annual membership fee to gain access to the site, she can register for one free month of use. By accepting the free month\'s usage, potential adopters move into the ________ stage

Accepted Answer

trial

Question 23

___ is the process by which a consumer or business customer begins to buy and use a new good, service or idea

Accepted Answer

product adoption

Question 24

Camille was standing in the checkout line at her neighborhood grocery last night when she saw a display of Hostess Twinkies. She remembered how much she had enjoyed Twinkies as a child, and she knew she just had to buy a package of Twinkies, even though it was not on her shopping list. For Camille, Twinkies are an example of a(n) ________ product.

Accepted Answer

impulse

Question 25

The _____ product for a guest paying for a night\'s stay at a hotel is rest and sleep.

Accepted Answer

core

Question 26

___ tend to be better off financially than consumers in other adopter groups

Accepted Answer

Innovators

Question 27

The purchase of a ____ product typically involves extended problem solving for the consumer

Accepted Answer

specialty

Question 28

Marketers are primarily striving to generate customer_____ when they use a teaser advertisement created to give perspective customers just enough info about a new product to make them curious.

Accepted Answer

interest

Question 29

Prior to the development of the cardiac stent, surgeons used balloons to clear obstructed heart vessels, but there was no way to ensure the vessels would stay open. The stent is a tiny metal scaffold that props open the formerly obstructed blood vessel and keeps it from becoming obstructed again. Surgeons who use the stent had to engage in a great deal of learning to understand its use and its value in patient care. There was nothing like the stent on the market when it first appeared. The cardiac stent is an example of a ________.

Accepted Answer

discontinuous innovation

Question 30

A(n) _______ product is a good or service for which consumers will spend time and effort gathering information on price, product attributes and product quality

Accepted Answer

shopping

Question 31

_____ refers to the way a product spreads throughout a population.

Accepted Answer

diffusion

Question 32

Consumer\'s perception of _____ would help determine the success of a new magazine target to girls between the ages of 14 and 17

Accepted Answer

relative advantage

Question 33

_____ adopters are typically middle class and like to buy established products

Accepted Answer

early majority

Question 34

In the last stage, the ____ stage, the new product development process the new product is introduced into the market

Accepted Answer

commercialization

Question 35

We are more likely to purchase ____ goods under conditions of low involvement and consume them in the short term rather than the long term

Accepted Answer

Non durable

Question 36

In the new-product development process, a description of the features a product will have and the benefits those features will provide a customer is called a _____.

Accepted Answer

Product Concept

Question 37

The vehicle jack and other hand tools carried by a truck driver are examples of which type of business product?

Accepted Answer

Repair

Question 38

____ products are consumer products for which a consumer either has little awareness or interest until the need arises. These products require a lot of advertising, personal selling, and other marketing efforts.

Accepted Answer

unsought

Question 39

For an amusement park, concession food trailers, the parking lot, the first aid building, and the building for where the park\'s daily receipts are tallied are examples of_____

Accepted Answer

equipment

Question 40

Burger King developed a new french fry to compete with McDonald\'s fry--considered the world\'s best. Burger King\'s specifications included that the crunch would last for seven or more chews. The product failed because consumers did not like the fry as much as the McDonald\'s fry. Burger King did not ______ the idea for both technical and commercial value

Accepted Answer

screen

Question 41

Wholesalers and retailers create efficiencies in the flow of goods from producer to end consumer by ____ when they provide a variety of products in one location.

Accepted Answer

creating assortments

Question 42

_____ has such a major impact on the costs of logistics, because if supplies of a product are too low to meet fluctuations in customer demand, a firm may have to make expensive emergency deliveries or unnecessary storage expense and the possibility of damage or deterioration can occur

Accepted Answer

inventory control

Question 43

Through the practice of _____, a company brings in a external company to run its essential operations

Accepted Answer

insourcing

Question 44

Through the process of ____, traditional intermediaries are being eliminated as many companies question the value added by layers in the distribution channel.

Accepted Answer

disintermentation

Question 45

the fastest and most expensive mode of transportation is____

Accepted Answer

air

Question 46

fees paid for placing a manufacturer\'s products on retailer\'s shelf space

Accepted Answer

slotting allowance

Question 47

these systems are in use when producers, dealers, wholesalers, retailers, and customers alike interact with more than one type of channel

Accepted Answer

dual distribution

Question 48

these brokers never take title to the merchandise they sell

Accepted Answer

merchandise

Question 49

the difference between distribution centers and storage warehouses is that distribution centers are designed to perform other functions, such as ____.

Accepted Answer

breaking bulk

Question 50

offering credit to buyers and providing refund services for products are both examples of _____ functions provided by channel intermediaries.

Accepted Answer

facilitating

Question 51

______ management describes a comprehensive approach to collecting, organizing, storing and retrieving a firm\'s information assets

Accepted Answer

knowledge

Question 52

wholesalers, retailers and garage salers all may use a ____ payment policy or transactions

Accepted Answer

cash and carry

Question 53

These have the advantage of the greatest flexibility for transportation

Accepted Answer

trucks

Question 54

if you cal the customer service line of a major business or corporation these days, theres a good chance you\'ll end up talking to someone thousands of miles away or to a compute, if the company is really trying to cut costs. This is an example of _____

Accepted Answer

outsourcing

Question 55

_____ serve as liaisons, bringing buyers and sellers together

Accepted Answer

broker

Question 56

____ often occurs when large quanitites of merchandise are reassembled, sorted, then repackaged and distributed in smaller lots

Accepted Answer

wholesaling

Question 57

each mode of transportation has different strengths and weaknesses that make it a good choice for different transportation needs. For example, _____ have a moderate speed of delivery and average cost

Accepted Answer

railroads

Question 58

Distribution channels are a subset of the supply chain, and _____ management is the process of actually moving goods through the supply chain

Accepted Answer

logisitics

Question 59

increasingly commonplace today is the appearance of two different franchise chains under the same roof, such as Pizza Hut and TBell. This is an example of _____marketing

Accepted Answer

horizontal

Question 60

___logistics deals with the transportation and storage of finished products sent out by a business

Accepted Answer

outbound

Question 61

___ wholesalers sell products to small retailers, retailers in remote locations and other industrial customers; they carry products in inventory and sell through catalogs

Accepted Answer

mail order

Question 62

_____ logistics is the process of moving goods from their typical final destination for the purpose of capturing value, or proper disposal

Accepted Answer

reverse

Question 63

____ deals with physically handling the product and can involve using machinery such as forklifts and conveyor belts

Accepted Answer

materials handling

Question 64

____ rent portions of a store, which might just be a section of a rack, or endcap positions at the end of the store aisles by the cash registers. They own the merchandise in the store, replaces it and is only paid for the merchandise when it is sold by the store

Accepted Answer

rack jobbers

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