question

A marketing channel is a business structure composed of interdependent organizations that reach from the point of product origin to the consumer. Its purpose is to move products to their final consumption destination. true or false

answer

true

question

A wholesaler that takes title and physical possession of the goods is called a merchant wholesaler. true or false

answer

true

question

The direct channel is used more often in business-to-business markets than in consumer markets. true or false

answer

true

question

The use of supply chain management results in reduced inventory management costs. true or false

answer

true

question

Horizontal conflict occurs among channel members on the same level, such as two or more different wholesalers or two or more different retailers that handle the same manufacturer's brands true or false

answer

true

question

A business structure of interdependent organizations, reaching from the point of product origin to the consumer, is a: a. facilitating agency or place member b. marketing mix intermediary c. selective distribution channels d. marketing channel or channel of distribution e. transportation channel or channel of movement

answer

d

question

Markets are often scattered over large geographic regions, yet a manufacturer may only have one location in the country. This creates a(n) _____ discrepancy. a. spatial b. temporal c. assortment d. quantity e. contact

answer

a

question

The major characteristic that is used to differentiate between types of intermediaries is whether they: a. install exchange barriers such as location, time, and quantity b. prevent specialization of labor c. decrease economies of scale d. take title to the products they sell e. raise profit margins for independent middlemen

answer

d

question

A(n) ______ is an institution that buys goods from manufacturers, takes title to these goods, and resells them to businesses, government agencies, and/or other wholesalers or retailers. a. merchant wholesaler b. agent c. drop shipper d. warehouse club e. marketing co-op

answer

a

question

Agents and brokers: a. have a great deal of control and risk invested in the goods b. only represent manufacturers in sales situations c. have a great deal of input on the terms of the sale d. generally are on salary with the manufacturer e. do not take title to merchandise

answer

e

question

The three basic functions channel members perform are: a. transactional, logistical, facilitating b. contacting, negotiating, producing c. promoting, distributing, bulk-breaking d. assorting, accumulating, allocating e. financing, mediating, mandating

answer

a

question

One configuration of a marketing channel entails producers selling to consumers with no intermediaries involved. This is called a(n): a. exclusive distribution system b. conventional channel c. vertical marketing system d. forward integration e. direct channel

answer

e

question

Supply chain management: a. is a physical flow process b. is customer-driven c. provides enhanced customer and economic value d. plays the role of communicator of customer demand e. is accurately described by all of these statements

answer

e

question

Which of the following statements concerning how market factors affect channel decisions is true? a. Industrial customers tend to buy in larger quantities and require more customer service. b. Geographically concentrated target markets should be served with an indirect sales force. c. Widely dispersed markets require fewer intermediaries. d. New firms in extremely competitive markets will be more successful if they use indirect channels. e. A very large market requires fewer intermediaries.

answer

a

question

Supermarkets are self-service retailers that specialize in food and food products although many now carry nonfood items as well. true or false

answer

true

question

A typical discount store competes by carrying a limited line of high-turnover, high-margin goods. true or false

answer

false

question

The six Ps of the retailing mix are product, place, price, promotion, personnel, and planning. true or false

answer

false

question

_____ is defined as all activities directly related to the sale of goods and services to the ultimate consumer for personal, non-business use or consumption. a. Wholesaling b. Retailing c. Business d. Franchising e. Distribution

answer

b

question

Which of the following is the best example of a retailer? a. the American Red Cross b. a television station c. a real estate company d. the local tax office e. an advertising agency

answer

c

question

A retail store can be classified according to its: a. distribution method b. inventory control c. product assortment d. management style e. decor and atmosphere

answer

c

question

Housing several departments under one roof, a(n) _____ carries a wide variety of shopping and specialty goods and provides a high level of service. a. Supermarket b. specialty store c. convenience store d. Hypermarket e. department store

answer

e

question

Albertson's, Kroger, Winn-Dixie, and other supermarkets offer a variety of nontraditional goods and services such as video rental, flower shops, dry cleaning, and banking. This practice is called: a. convenience merchandising b. retail wheeling c. specialty service d. trade-up positioning e. scrambled merchandising

answer

e

question

_____ refers to shopping without visiting a store and is currently growing faster than in-store shopping because of the consumer demand for convenience. a. Non-store retailing b. Customerization c. Hypershopping d. Niche marketing e. Specialty merchandising

answer

a

question

A _____ is a continuing relationship in which an individual or business grants business rights to operate or sell a product to another individual or business. a. leasing contract b. trade agreement c. customer marketing transaction d. franchise e. countertrade

answer

d

question

Retailers control the six Ps of the retailing mix. The six Ps include the marketing mix plus: a. personnel and presentation b. production and people c. potential and perception d. personality and persuasion e. positioning and purchasing

answer

a

question

A blend of more advertising and sales promotion and less personal selling is useful when the target market is informed, loyal to the product in question, and geographically widely scattered. true or false

answer

true

question

Advertising is any form of impersonal, one-way mass communication in which the sponsor is identified. true or false

answer

true

question

AIDA stands for Attitudes-Involvement-Decision-Action. true or false

answer

false

question

All promotions are designed to inform, persuade, or remind the target audience. true or false

answer

true

question

Sales promotion is a promotional tool generally used to stimulate long-term increases in product demand. true or false

answer

false

question

Promotion is communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence their opinion or elicit a response. true or false

answer

true

question

The goal of advertising is to change people's values. true or false

answer

false

question

_____ is communications by marketers that inform, persuade, and remind potential buyers of a product in order to influence an opinion or elicit a response. a. Distribution b. Price c. Research and development d. Publicity e. Promotion

answer

e

question

The main function of promotion is to: a. have control over the length of the stages of the product life cycle b. find a niche in the marketplace for the firm and its products c. provide the firm with research information about the success of its marketing effort d. ensure smooth distribution channels e. convince the consumers a firm's products offer differential advantages over those of its competition

answer

e

question

The promotional mix consists of: a. advertising, publicity, direct marketing, and personal selling b. sponsorship, direct marketing, personal selling, and electronic advertising c. product, promotion, price, and place d. advertising, personal selling, sales promotion, and public relations e. advertising, telemarketing, public relations, and sales promotions

answer

d

question

_____ is the process by which we exchange or share meanings through a common set of symbols. People also assign meanings to feelings, ideas, facts, and attitudes. a. Feedback b. Promotion c. Advertising d. Publicity e. Communication

answer

e

question

The communication process itself consists of: a. message, media, and transmittal b. source, receiver, and channel c. sender, receiver, and message d. encoding, decoding, channel, sender, and receiver e. comprehension, noise, and feedback

answer

d

question

Which of the following statements about promotion and communication is ALWAYS true? a. Promotion seeks to provide amusement. b. Promotion seeks to modify or reinforce behavior and thoughts in some way. c. Communication seeks to create a favorable image for the sender. d. Communication attempts to reinforce existing behavior. e. There is no difference between promotion and communication.

answer

b

question

What are the three basic tasks of promotion? a. informing, persuading, and convincing b. persuading, convincing, and reminding c. informing, convincing, and reminding d. informing, persuading, and reminding e. persuading, comparing, and reminding

answer

d

question

_____ is a form of impersonal, sponsor paid, one-way mass communication. a. Publicity b. Advertising c. Promotion d. Public Relations e. Institutional communication

answer

b

question

A(n) _____ is a specific communication task that should be accomplished for a specified target audience during a specified period of time. a. advertising objective b. marketing mix c. media schedule d. advertising life span e. media profile

answer

a

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