Marketing Chapter 10 true or false quiz – Flashcards
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Insurance, burial and similar items fall under the convenience products category.
answer
False unsought product
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A service mark is the exclusive right to use a brand or part of a brand
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false
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Each product item in the product mix may require a separate marketing strategy
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true
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Greenwashing is the term used to describe industrial processes that came pollution above the permissible limit set by the government
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false.
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express warranties range from simple statements to extensive documents written in technical language
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true
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washers, dryers, refrigerators, and televisions are example of unsought products
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false
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the key distinction between the consumer products and business products in their intended use
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true
