Marketing Ch 5 Quiz – Flashcards
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Which of the following entities is at the center of the marketing environment?
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Consumers
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Which of the following frameworks for analysis is comprised of a company's capabilities, competitors and corporate partners?
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Immediate environment
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The primary strength of Pepsi is the manufacture, distribution, and promotion of carbonated beverages. These describe which factor of a Pepsi consumers' immediate environment?
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Company capabilities
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In the immediate environment, what is the first factor that affects the consumer?
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The company itself
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When a firm evaluates how other companies react to the firm's marketing activities, it is attempting to understand what aspect of the immediate environment?
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Its competitors
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Ford Motor Company engages in partnerships with its suppliers, component part makers, unions, transport companies, and dealerships—collectively known as its
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corporate partners.
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Your text describes the macroenvironmental factors that operate in the external environment by which acronym?
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CDSTEP
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Culture, demographics, social issues, technological advances, economic situations, and the political/regulatory environment are all factors that make up which of the following frameworks of analysis?
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Macroenvironmental factors
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Broadly defined, _____ is (are) the shared meanings, beliefs, morals, values, and customs of a group of people.
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culture
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When McDonald's opened its fast-food restaurants in European locations, it had to modify its product offering primarily due to differences in
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country culture.
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In New England, soft drink beverages are called soda while in many other parts of the country they are called pop. This is an example of the effects of
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regional culture.
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Which of the following is not a demographic listed in your text that would typically be used to identify consumer markets?
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Religion
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Consumers who have similar purchase behaviors because they have shared experiences and are in the same stage of life are known as a _____ cohort.
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generational
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Which of the following groups of people are referred to as Digital Natives?
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Gen Z
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_____, also known as Millennials, constitutes more than 60 million members in the United States alone and were born between 1977 and 2000.
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Generation Y
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The first generation of "latchkey" children, known as _____, includes those born between 1965 and 1976.
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Gen Xers
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After World War II, the birthrate in the United States rose sharply, resulting in a generational cohort known as
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Baby Boomers.
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Which of the following best describes the current income distribution in the United States?
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Income between the highest-income and lower-income groups has grown more polarized.
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_______ consumers in the United States have increasing influences on mainstream U.S. culture and the buying power of this group is projected to reach $1.3 trillion in 2015.
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Hispanic
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Which ethnic group represents the fastest-growing minority population and tends to earn more, have more schooling, and be more likely to be professionally employed or own a business?
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Asian Americans
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Advertising guidelines stating that companies cannot link unhealthy foods with cartoon and celebrity figures is geared toward which social trend?
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Health and wellness concerns
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The social trend of _____ is causing consumers to question whether or not firms are truly operating with consideration for the environment or simply changing marketing efforts in order to appear that they are.
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greener consumers
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Firms that disingenuously market products as environmentally friendly with the goal of gaining public approval and sales, rather than actually improving the environment, are guilty of
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greenwashing.
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_____ involves a strategic effort by firms to supply customers with environmentally friendly merchandise.
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Green marketing
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The ability of marketers to use mobile applications, Facebook, and Twitter to more effectively target and reach their customers is an example of which macroenvironmental factor?
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Technological advances
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An important economic factor that refers to the persistent increase in the prices of goods and services is called
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inflation.
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Which of the following is the most likely result of inflation?
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Consumers will switch to less expensive options for necessities.
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The cost of borrowing money is measured by
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interest rates.
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Which of the following laws was passed to prohibit monopolies and other activities that would restrain trade or competition, as well as make fair trade within a free market a national goal?
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1890 Sherman Antitrust Act
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Which of the following is not an example listed in your text of legislation that has been passed to protect consumers?
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Retailers must honor price-match guarantees from other stores.
