Marketing 300 Chapter 4

What is e-marketing?
strategic process of creating distributing, promoting, and pricing goods and services to a target market over the internet or through digital tools
What is interactive marketing?
buyer-seller communications in which the customer controls the amount and type of information received from a marketer through such channels as the internet and virtual reality kiosks
What is a corporate website?
site designed to increase a firms visibility, promote its offerings, and provide information to interested parties
What is a marketing website?
site whose main purpose is to increase purchases by visitors
What is business to business e marketing?
use of the internet for business transactions between organizations
What is e-procurement?
use of the internet by organizations to solicit bids and purchase goods and services from suppliers
What is business to customer e marketing?
selling directly to consumers over the internet
What is electronic storefronts?
company web sites that sell products to customers
What is electronic shopping cart?
file that holds items the online shopper has chosen to buy
What is bot?
software program that allows online shoppers to compare the price of a particular product offered by several online retailers
What is encryption?
the process of ecoding data for security purposes
What is secure sockets layer?
technology that secures a web site by encrypting information and providing authentication
What is electronic signature?
Electronic identification that allows legal contracts such as home mortgages and insurance policies to be executed online
What is a firewall?
electronic barrier between a companys internal network and the internet that limits access into and out of the network
What is phishing?
high tech scam that uses authentic looking email or pop up messages to get unsuspecting victims to reveal personal information
What is vishing?
scam that collects personal information through voice response systems stand for voice phishing
What is channel conflicts?
conflicts among manufacturers, wholesalers, and retailers
What is spam?
popular name for junk email
What is electronic bulletin board?
internet forum that allows users to post and read messages on a specific topic
What is a blog?
short for web log an online journal for an individual organization
What is wiki?
web page anyone can edit
What is a podcast?
online audio or video file that can be downloaded to other digital devices
What is banner ad?
strop message placed in high-visibility areas of frequently visited web sites
What is a pop up add?
separate window that pops up with an advertising message
What is preroll video ad?
brief marketing message that appears before expected video content
What is widgets ?
tiny interactive applications that internet users can copy and add to their own pages to play music, videos, or slide shows
What is search marketing?
paying search engines, such as Google, a fee to make sure the companys listing appears toward the top of the search results
What is web to stores shoppers?
consumers who use the internet as a tool to aid them at brick and mortar retailers
What is a click through rate?
Percentage of people presented with a banner ad who click on it
What is conversion rate?
percentage of visitors to a web site who make a purchase
What is a engagement?
amount of time users spend on sites
What is e-business?
describes the wide range of business activities taking place via internet applications such as email and virtual shopping carts
E-business can divided into five board categories?
e-tailing, business-to-business transactions, electronic data interchanges, the business-to-business exchange of data, email, gathering of demographics
What are the e-marketing capabilities?
global reach, personalization, interactive marketing, right-time marketing, integrated marketing
What is the goal of web based marketing?
to reach large masses of people and to save money, over half of shoppers do online product research before buying it, the internet is a powerful force in shaping consumer behavior
What is EDI?
electronic data exchanges
What does B2B have to offer?
check rates, compare services,schedule package pickups and deliveries, track shipments, and order shipping supplies all online
What are the challenges in E-business and E-marketing?
safety of online payment
What is on an effective web presence?
broadens customer bases, provide immediate access to current catalogs, accept and process orders, and offer personalized customer service

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