Marketing 300 Chapter 4 – Flashcards
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What is e-marketing?
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strategic process of creating distributing, promoting, and pricing goods and services to a target market over the internet or through digital tools
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What is interactive marketing?
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buyer-seller communications in which the customer controls the amount and type of information received from a marketer through such channels as the internet and virtual reality kiosks
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What is a corporate website?
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site designed to increase a firms visibility, promote its offerings, and provide information to interested parties
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What is a marketing website?
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site whose main purpose is to increase purchases by visitors
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What is business to business e marketing?
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use of the internet for business transactions between organizations
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What is e-procurement?
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use of the internet by organizations to solicit bids and purchase goods and services from suppliers
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What is business to customer e marketing?
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selling directly to consumers over the internet
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What is electronic storefronts?
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company web sites that sell products to customers
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What is electronic shopping cart?
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file that holds items the online shopper has chosen to buy
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What is bot?
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software program that allows online shoppers to compare the price of a particular product offered by several online retailers
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What is encryption?
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the process of ecoding data for security purposes
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What is secure sockets layer?
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technology that secures a web site by encrypting information and providing authentication
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What is electronic signature?
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Electronic identification that allows legal contracts such as home mortgages and insurance policies to be executed online
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What is a firewall?
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electronic barrier between a companys internal network and the internet that limits access into and out of the network
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What is phishing?
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high tech scam that uses authentic looking email or pop up messages to get unsuspecting victims to reveal personal information
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What is vishing?
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scam that collects personal information through voice response systems stand for voice phishing
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What is channel conflicts?
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conflicts among manufacturers, wholesalers, and retailers
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What is spam?
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popular name for junk email
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What is electronic bulletin board?
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internet forum that allows users to post and read messages on a specific topic
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What is a blog?
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short for web log an online journal for an individual organization
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What is wiki?
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web page anyone can edit
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What is a podcast?
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online audio or video file that can be downloaded to other digital devices
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What is banner ad?
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strop message placed in high-visibility areas of frequently visited web sites
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What is a pop up add?
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separate window that pops up with an advertising message
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What is preroll video ad?
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brief marketing message that appears before expected video content
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What is widgets ?
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tiny interactive applications that internet users can copy and add to their own pages to play music, videos, or slide shows
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What is search marketing?
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paying search engines, such as Google, a fee to make sure the companys listing appears toward the top of the search results
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What is web to stores shoppers?
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consumers who use the internet as a tool to aid them at brick and mortar retailers
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What is a click through rate?
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Percentage of people presented with a banner ad who click on it
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What is conversion rate?
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percentage of visitors to a web site who make a purchase
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What is a engagement?
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amount of time users spend on sites
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What is e-business?
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describes the wide range of business activities taking place via internet applications such as email and virtual shopping carts
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E-business can divided into five board categories?
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e-tailing, business-to-business transactions, electronic data interchanges, the business-to-business exchange of data, email, gathering of demographics
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What are the e-marketing capabilities?
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global reach, personalization, interactive marketing, right-time marketing, integrated marketing
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What is the goal of web based marketing?
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to reach large masses of people and to save money, over half of shoppers do online product research before buying it, the internet is a powerful force in shaping consumer behavior
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What is EDI?
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electronic data exchanges
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What does B2B have to offer?
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check rates, compare services,schedule package pickups and deliveries, track shipments, and order shipping supplies all online
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What are the challenges in E-business and E-marketing?
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safety of online payment
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What is on an effective web presence?
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broadens customer bases, provide immediate access to current catalogs, accept and process orders, and offer personalized customer service
