Marketing 1.03 and 1.05 Questions – Flashcards
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What Type Of Information Concerning Policies And Procedures Do Employees Often Extract From An Internal Business Report?
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New personnel regulations
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What type of information should employees be able to locate in their company's employee handbook.
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the use of company property
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What does a business need in order to understand why a product that has been a strong seller for a long time is now losing its popularity?
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Marketing information
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What is one way that businesses use marketing information?
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To develop new products
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What does continuously monitoring international marketing information enable businesses to do?
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identify problems
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What is one way that many businesses use the marketing information contained in sales reports?
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To improve the effectiveness of salespeople
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By monitoring its sales and its customers' buying habits, what is a business often able to identify?
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Popular products
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XYZ Company noticed that the sales of iPads in blue have increased in sales. What can the business determine about the iPads?
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Popular products
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What type of internal report would indicate to a business that sales for a specific product have dramatically dropped over the past three months?
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Quarterly inventory status.
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What type of marketing data can a business obtain by reviewing its inventory reports and customers' invoices?
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Customers' product preferences
