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Levels of Analysis

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Biological level focus
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brain systems, neurochemistry, genetics
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Individual level focus
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individual differences, perception and cognition, behavior
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Social level focus
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interpersonal behavior, social cognition
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Cultural level focus
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thoughts, actions, behaviors–in different societies and cultural groups
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Biological level: brain systems
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neuroanatomy, animal research, brain imaging
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Biological level: neurochemistry
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neurotransmitters and hormones, animal studies, drug studies
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Biological level: genetics
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gene mechanisms, heritability, twin and adoption studies
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Individual level: individual differences
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personalities, gender, developmental age groups, self-concept
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Individual level: perception and cognition
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thinking, decision making, language, memory, seeing, hearing
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Individual level: behavior
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observable actions, responses, physical movements
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Social level: interpersonal behavior
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groups, relationships, persuasion, influence, workplace
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Social level: social cognition
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attitudes, stereotypes, perceptions
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Cultural level: thoughts, actions, behaviors–in different societies and cultural groups
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norms, beliefs, values, symbols, ethnicity