Las Vegas Visitors Case Study Essay Example
Las Vegas Visitors Case Study Essay Example

Las Vegas Visitors Case Study Essay Example

Available Only on StudyHippo
  • Pages: 2 (454 words)
  • Published: January 4, 2018
  • Type: Case Study
View Entire Sample
Text preview

Dumdums' son was enlisted in 2013 to create a tourism forecast for Las Vegas visitors, as the revenue of their limousine service depends on this. To estimate the number of tourists and predict revenue growth, various forecasting methods were used. The aim is to determine if it's feasible to replace three older vehicles and add two new cars to their fleet. Tumults Merriness left Romania and came to Las Vegas with his family in 1983 where he began working as a parking attendant at a hotel. He worked his way up through hard work and personable interactions until he became the driver of the hotel's limousine service. After buying a used vehicle with friend David, they started their own successful limousine service boasting a fleet of 17 vehicles and considered one of the top services in Vegas. In an attempt to update his fleet by replacing three old vehicle

...

s and adding two new ones in 2012, Dumdums sought financing but was not approved due to uncertainty about revenue forecasts. To solve this problem, MBA student Dennis recognized that visitor numbers are closely tied to limousine service revenues in Las Vegas.The objective was to project the quantity of people visiting Las Vegas in 2013 to demonstrate that Dimmitt's limousine service earnings would rise proportionately. To achieve this, prior visitor data was combined with various analytical business models like time series analysis, runs test, regression models, moving average forecasts, Holt's method, and Winter's exponential smoothing. Time series analysis revealed the visitor patterns for Las Vegas. The randomness of observation was verified by applying the runs test which indicated a random distribution. Subsequently, forecasting tools were utilized to

View entire sample
Join StudyHippo to see entire essay

create multiple forecasting scenarios using Holt and Winters' exponential smoothing methods to estimate future revenue and support decision-making concerning vehicle replacement or expansion. After numerous predictions it was determined that the Winters' exponential smoothing method offered the most precise projection of visitors due to its lowest absolute error as seen in the excel document in the appendices. The forecast model suggests a slight growth rate in Las Vegas visitors with seasonal highs and lows consistent with original observations according to graphs generated using Winters' exponential smoothing method.

To predict the number of visitors to Las Vegas, it is recommended that Denis use Winters' exponential smoothing forecast as it has the lowest absolute error compared to other methods. Despite seasonal fluctuations, the forecast models suggest a slight growth in Las Vegas visitors. Dimmitt plans to replace three of their oldest vehicles and add two more with bank financing. However, due to limited growth prospects, it is advisable for Dimmitt to only update the three oldest vehicles and not expand their limousine fleet with two additional vehicles at this time.

Get an explanation on any task
Get unstuck with the help of our AI assistant in seconds
New