Kohls Industry Analysis Essay Example

period, sometimes by as much as 20%. Threats to this industry include competitors, buyers and suppliers. There is a possibility of new companies or existing rivals stepping up. The buyers can be influence by a variety of factors including current style and budget. The buyers also eave bargaining power, as do the sellers.

Buyers pose the biggest threat because it can be difficult to meet all of the increased expectations and instant gratification that they demand. The current economic conditions place individual consumers and companies, as well as banks in a difficult financial position. The retail industry can face direct competitors, who are selling the same products; indirect competitors, who offer close substitute products; even future competitors, who will have the next best thing. The top direct competitors include: Wall-Mart Stores Inc. Target Corp.. Sears Holdings Ђ Macy's Inc.