Jetblue Capabilities Analysis Essay Example

customer with a unique and convenient airport experience.

All pilots of JetBlue are provided with laptops to handle flight plans, checklists, and manuals. Along the same lines, fleet efficiency is high due to computerized maintenance logs and tracking. Technology advancements by JetBlue allow the airline to operate with an impressive “30 minute turnaround” per flight.This resource is both valuable and rare to the airline industry in its current form. Because of the high employee costs for unionized competitors, it is also costly to imitate. Human Resource Utilization This resource allows JetBlue to leverage its employee assets in superior ways to please the customer.

The five company values mentioned translate well with the average customer. Custom employee benefit packages, along with high pay relative to the industry, allow JetBlue to retain a top management and operations employee force.These capabilities provide value to the firm, are rare within the airline industry, and very costly to imitate by JetBlue’s competitors. Conclusion These resources provide a short-term competitive advantage with above average returns for JetBlue. However, it is not too costly to imitate some of the mentioned resources.

Competitors of JetBlue will catch up technologically, and the advantage may erode. Prof. Jay Barney would say JetBlue’s long-term position based on these resources is “competitive parity. ”