Question 1

which of the following is least likely to be a competitive or economic force in the marketing environment

Accepted Answer

the laws related to employment

Question 2

Global Mart Inc., a multinational chain of supermarkets wants to open a new store in a country called Alheroni. Before launching itself in the new market, the management of Global Mart Inc. wants to collect primary data about Alheroni\'s market. Which of the following sources of information will it most likely use?

Accepted Answer

the data collected from anonymous surveys conducted in malls in Alheroni

Question 3

Which of the following bases for market segmentation pertains to some characteristic of the consumer\'s actions toward the product- a characteristic that commonly invovles some aspect of product use

Accepted Answer

behavioristic

Question 4

thirst tip, a beverage manufacturing company, has placed its products strategically in areas where the population density is high. The segmentation done by Thirst Tip is an example of ___ segmentation

Accepted Answer

geographic

Question 5

Due to the increasing purchasing power and per capita income of the population of United Nombavia, True Couture Inc. decided to launch its premium line of clothing and bags in the country. Which of the following environmental forces primarily influenced True Couture Incs decision?

Accepted Answer

economic forces

Question 6

A ___ refers to a specific group of consumers on whose needs and wants a company focuses its marketing efforts

Accepted Answer

target market

Question 7

Jennifer is highly influenced by celebrities in movies and advertisements. She wishes to dress like them and adopt their lifestyle. When she goes shopping, these celebrities are her point of comparison. In this scenario, celebrities are Jennifer\'s

Accepted Answer

reference group

Question 8

Which of the following is most likely the primary focus of a business that adopts a market orientation

Accepted Answer

building long term relationships with customers

Question 9

Which of the following is an economic force that influences the marketing environment

Accepted Answer

purchasing power

Question 10

in ___, all marketing efforts are on one small, well defined market segment that has a unique specific set of needs

Accepted Answer

niche marketing

Question 11

a market orientation requires organizations to

Accepted Answer

gather and use customer information to help build long-term relationships with customers

Question 12

in the ___ to market segmentation, a company develops one marketing strategy for a single market segment

Accepted Answer

concentration approach

Question 13

A company\'s decision to advertise through different media than the ones adopted by other firms illustrates the ___ activities of the marketing mix

Accepted Answer

promotion

Question 14

which of the following statements is true of the marketing environment

Accepted Answer

a marketing manager can influence some environmental variables

Question 15

In businesses, the ___ is an important variable, often the central focus, of the marketing mix, based on which of the other variables are adjusted.

Accepted Answer

product

Question 16

in which of the following scenarios is a business least likely to survive?

Accepted Answer

when a business focuses only on customer satisfaction and not on its own objectives such as booting productivity

Question 17

Why does marketing require creativity and consumer focus?

Accepted Answer

because environmental forces can change dramatically

Question 18

Which of the following acts restricted commercial banks from engaging in certain high risk trading activities and also raised the required capital that banks must hold on their balance sheets?

Accepted Answer

the dodd frank act

Question 19

which of the following effects is seen on the money supply and the economy when the federal reserve board raises the discount rate?

Accepted Answer

interest rates increase; the money supply decreases, economic activity slows down

Question 20

___ are similar to interest-bearing checking accounts, but with more restrictions

Accepted Answer

money market accounts

Question 21

the acronym NOW when used by financial institutions stands for ____ and is a type of interest-bearing checking account.

Accepted Answer

negotiable order of withdrawal

Question 22

___ charge a penalty for withdrawing money prematurely

Accepted Answer

certificates of deposit

Question 23

money having subtle colors, enhanced security features, watermarks, security thread, color-shifting ink is ___

Accepted Answer

inimitability

Question 24

when money serves as a way to accumulate wealth, money primarily functions as a

Accepted Answer

store of value

Question 25

which of the following characteristics of money allows people to postpone purchases and save their money to do so

Accepted Answer

stability

Question 26

which of the following is the largest pension fund

Accepted Answer

social security

Question 27

a money market fund is a special type of mutual fund that

Accepted Answer

invests in short term debt securities issued by large corporations

Question 28

the ___ insures individual bank accounts

Accepted Answer

federal deposit insurance corporation

Question 29

for money to serve effectively as a measure of value, all items must be valued in terms of comparable units. Which of the following characteristics of money does this statement reflect?

Accepted Answer

divisibility

Question 30

to be used as a medium of exchange money must be

Accepted Answer

durable

Question 31

open market operations refer to decisions to

Accepted Answer

buy or sell US treasury bills and other investments in the open market

Question 32

there is an increase in economic activity when the Federal Reserve Board

Accepted Answer

lowers the discount rate

Question 33

a money market fund differs from the money market account offered by banks primarily in that the former

Accepted Answer

represents a pool of funds, not a specialized, individual checking account

Question 34

which of the following categories of cash flow includes all the accounts on the balance sheet that relate to computing revenues and expenses for the accounting period

Accepted Answer

cash from operating activities

Question 35

the financial document that presents a snapshot of an organizations financial position at a given moment

Accepted Answer

balance sheet

Question 36

___ the movement of money through an organization over a daily, weekly, monthly, or yearly basis

Accepted Answer

cash flow

Question 37

in the context of expense accounts, salaries of executives and their staff are included under the category of

Accepted Answer

general and administrative expenses

Question 38

____ refers to money owed to a company by its clients or customers who have promised to pay for the products at a later date

Accepted Answer

accounts receivable

Question 39

all asset accounts are listen in descending order of

Accepted Answer

liquidity

Question 40

___, a category of cash flow, is calculated by combining the changes in the revenue accounts, expense accounts, current asset accounts, and current liability accounts.

Accepted Answer

cash from operating activities

Question 41

a company\'s financial obligations to short term creditors, which must be repaid within one year, are called its

Accepted Answer

current liabilities

Question 42

the process of spreading the costs of long-lived assets such as buildings and equipment over the total number of accounting periods in which they are expected to be used is called

Accepted Answer

depreciation

Question 43

at the end of each accounting period, the dollar amounts in all the revenue and expense accounts are moved into an account called

Accepted Answer

retained earnings

Question 44

depreciation, a type of expense account, is included in the

Accepted Answer

general and administrative category

Question 45

____ involves analyzing financial documents in search of fraudulent entries or financial misconduct

Accepted Answer

forensic accounting

Question 46

a short term lender examines a firms ___ to assess its ability to repay a loan quickly with cash generated from sales

Accepted Answer

cash flow

Question 47

the principal value of a budget lies in its

Accepted Answer

breakdown of cash inflows and outflows

Question 48

___, a category of cash flow, is calculated from changes in the long-term or fixed asset accounts

Accepted Answer

cash from investing activities

Question 49

potential investors typically study the ___ in a firm\'s annual report to determine whether the company meets their investment requirements

Accepted Answer

financial statements

Question 50

which of the following equations is equivalent to the accounting equation

Accepted Answer

owners equity = assets - liabilities

Question 51

In general, the longer the term of a certificate of deposit, the:

Accepted Answer

higher is its interest rate

Question 52

when inflation is very high, money loses its _____

Accepted Answer

stability

Question 53

If a person invests in a firm that pools funds from a large number of people and buys and professionally manages stock from a number of diversified companies, that person is investing in a(n):

Accepted Answer

mutual fund

Question 54

The _____ repealed the Glass-Stegal Act, putting U.S. commercial banks on the same competitive footing as European banks

Accepted Answer

Gramm-Leach-Bliley Act

Question 55

What is an outcome of the Federal Reserve Board decreasing the reserve requirements?

Accepted Answer

Banks make more loans; the money supply increases; economic activity increases

Question 56

When money serves as a way to accumulate wealth, money primarily functions as a:

Accepted Answer

store of value

Question 57

According to the foreign trade policy of the Republic of Cambria, multinational companies can enter its market only my merging with a local business partner. Which of the following environmental forces does this best reflect?

Accepted Answer

Political

Question 58

Which of the following products is most suitable for selling through total-market approach?

Accepted Answer

Salt and sugar

Question 59

During the first half of the 20th century, the marketing activities were primarily concentrated around:

Accepted Answer

personal selling

Question 60

In the context of the evolution of the marketing concept, the era of production orientation was characterized by _____

Accepted Answer

the developing of new technologies that made it possible to manufacture goods with ever increasing efficiency

Question 61

Deviations between expected operating expenses and _____ serve as a \"feedback loop\" to launch more detailed financial analyses in an effort to pinpoint trouble spots and opportunities

Accepted Answer

operating revenues

Question 62

The net income of a company is equal to the total profit or loss minus:

Accepted Answer

expenses, including taxes

Question 63

Which of the following is a liability in balance sheet?

Accepted Answer

Accounts payable

Question 64

The financial statement that explains how a firm\'s cash changed from the beginning of the accounting period to the end is called the:

Accepted Answer

statement of cash flows

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