IS CH.10 – Flashcard
Unlock all answers in this set
Unlock answersquestion
E-commerce refers to the use of any networking technologies to transact business.
answer
FALSE
question
Retail consumer e-commerce is growing at single-digit rates.
answer
FALSE
question
The Internet shrinks information asymmetry.
answer
TRUE
question
Rich media advertisements are a sales-oriented marketing format.
answer
FALSE
question
All previous mass media in modern history, including the printing press, use a broadcast model where content is created in a central location by experts.
answer
TRUE
question
Disintermediation provides major benefits to the distributor.
answer
FALSE
question
In general, for digital goods, the marginal cost of producing another unit is about zero.
answer
TRUE
question
An example of the service provider business model is Flickr, a photo management and sharing Web site.
answer
TRUE
question
An example of the content provider business model is Barnesandnoble.com, a retailer of printed books.
answer
FALSE
question
Web personalization is used primarily as a major marketing tool.
answer
TRUE
question
Podcasting allows subscribers to listen to live, streaming radio and other audio content.
answer
FALSE
question
Intellectual property refers to all forms of human expression, both tangible and intangible.
answer
FALSE
question
Ninety-six percent of all U.S. households with Internet access use a broadband connectio
answer
TRUE
question
Behavioral targeting occurs at two levels: individual Web sites and through ISPs.
answer
FALSE
question
EDI standards that take advantage of network communications have yet to be fully implemented at the industry level.
answer
FALSE
question
Net marketplaces may either support contractual purchasing based on long-term relationships with designated suppliers, or short-term spot purchasing.
answer
TRUE
question
Exchanges have become one of the most popular types of Net marketplace because they encourage competitive bidding that drives prices down.
answer
FALSE
question
Automobile manufacturing is an example of a vertical market.
answer
TRUE
question
Advertising networks track a user's behavior at thousands of Web sites.
answer
TRUE
question
In the free/freemium revenue model, firms offer basic services for free and charge a fee for special features.
answer
TRUE
question
Through what channel did e-commerce first evolve?
answer
Online advertising sales
question
Based on your reading of the chapter, e-commerce is:
answer
Still in a revolutionary phase
question
A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n):
answer
Marketspace
question
Which of the following is not a recent development in e-commerce?
answer
The music recording industry is disrupted as music creation and distribution become decentralized.
question
How are the Internet and e-commerce causing severe disruption to the existing advertising business model?
answer
Technology players such as Yahoo! seek to dominate online advertising and expand into offline ad brokerage.
question
The quality of ubiquity, as it relates to e-commerce, is illustrated by:
answer
The availability of the Internet everywhere and anytime
question
Which of the following is not one of the unique features of e-commerce technology?
answer
Transparency
question
The act of engaging consumers in a dialog that dynamically adjusts the experience to the individual describes which dimension of e-commerce technology?
answer
Interactivity
question
The integration of video, audio, and text marketing messages into a single marketing message and consumer experience describes which dimension of e-commerce technology?
answer
Richness
question
The lowered costs of information storage, processing, and communication, along with the improvement of data quality, has resulted in which unique quality of e-commerce?
answer
Information density
