IS 301: CH 6 – Flashcards
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Social media
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Electronic media that empowers stakeholders as participants in the communication process by allowing them to share content, revise content, respond to content, or contribute new content
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Content snacking
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Consuming large numbers of small pieces of information and bypassing larger document that might require more than a few minutes or even a few seconds to read
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- you want to make a formal impression - when you are legally required to provide information in printed form - you want to stand out from the flood of electronic messages -when you need a permanent unchangeable or secure record
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Situations in which you should use a printed message over electronic alternatives
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1). Conversations (IM) 2) comments and critiques 3) orientations 4) summaries 5) reference materials 6) narratives 7) teasers 8) status updates and announcements 9) tutorials
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Nine compositional modes for electronic media
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1). Remember that it's a conversation, not a lecture or a sales pitch 2) write informally but not carelessly 3) create concise, specific, and informative headlines 4) get involved and stay involved 5) if you end to promote something, do so indirectly 6) be transparent and honest 7)surrender the illusion of control 8)think before you post!
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Tips for creating successful content for social media
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Social networks
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Online services that help people and organizations form connections and share information
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1) public, general purpose networks (Facebook,Google+) 2) public, specialized networks (linked in ) 3)private networks (gingham gateway)
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Three categories of social networks
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- integrating company workforces -fostering collaboration - building communities -socializing brands and companies -understanding target markets -recruiting employees and business partners - connecting with sales prospects -supporting customers -extending the organization
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Key applications of social networks for business communication
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User-generated content sites (UGC) sites (YouTube, Flickr, yelp)
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Site in which users rather than website owners contribute most or all of the content
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Media curation
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The process of collecting and presenting information on a particular topic in a way that makes it convenient to target readers
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Media curation site (Pinterest)
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Someone with expertise or interest in a particular field Collects and republishes material on a particular topic
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Community Q&A sites (yahoo! Answers)
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On which visitors answer questions posted by other visitors
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-rapid response -low cost -ability to mimic conversation -wide availability
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Benefits of instant messaging
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Blogs
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Online journals that are easier to personalize and update than conventional websites
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Writing in a personal, authentic voice
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Key to attracting and keeping Blog readers
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Planning
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Most important step when you're launching a blog
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Microblog (twitter)
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A variation on blogging in which messages are sharply restricted to specific character counts
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Podcast
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The process of recording audio or video files and distributing them online via RSS subscriptions
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Completing
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Where podcasting differs most dramatically from Written Communications
