One method to investigate the market involves using questionnaires as a research tool to gather information. Procter and Gamble utilizes this primary approach to obtain insights into consumer behavior. Researchers develop questions to ask consumers, prepare the questionnaires, and administer them in United States and other states where Procter and Gamble products are sold.
The research team administers questionnaires to gather information from consumers on their preferences for product quality, color, price, and quantity. The questionnaires also ask about customer satisfaction with these aspects of the products they purchase and where they prefer to make their purchases, including supermarkets or other locations. The surveys are typically distributed while customers are shopping in supermarkets.
(Fowler, 1993) According to research conducted by the Procter and Gamble Company, interviews are among the methods used to study consumer behavior. Essentially, a rese
...arch interview is a form of social interaction where a researcher engages a respondent to obtain specific information. Typically, the researcher identifies the respondent who has knowledge in the subject matter, and asks pre-prepared questions. The Company's team of researchers selects a target group of customers for interviewing purposes.
Depending on the products being researched, the target group of researchers vary. In the case of sanitary pads, the target group is exclusively girls and women. Research assistants gather information on their preferences and likings through brief interviews, which are later recorded for analysis of consumer behavior by the research panel.
The Procter and Gamble Company conducts online research on consumer behavior through their website's forms. These forms ask customers about their preferences regarding Procter and Gamble products. By collecting information from numerous customers, the Company can draw conclusions about consume
behavior related to their various products.
Through online orders, the research team engages with customers to acquire knowledge on consumer behavior.
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