Internet Marketing Stukent Chapter 3 – Flashcards
Unlock all answers in this set
Unlock answersquestion
I have a blog and I want to track the engagement of my readers. My blog posts usually take at least 4 minutes to read, and I want to track the percentage of users who read an entire blog post. I should set up a(n) _____________ goal.
answer
time on site
question
A retail site should track conversions by setting up a(n) ___________ goal in analytics.
answer
destination
question
Linear attribution gives credit to
answer
all prior customer touchpoints that can be tracked in analytics
question
What is the most detailed level of geographic information known to analytics?
answer
Zip Code
question
My analytics tells me that last week my site had 3,000 visits but only 2,500 visitors. What explains this discrepancy?
answer
Some visitors made multiple visits.
question
Consider the following conversion funnel: Visits: 1000 Product in cart: 100 Proceed to checkout: 98 Entered shipping information: 93 Entered payment information: 87 Completed transaction: 85 ------------------------------ Where should we focus our efforts to increase the conversion rate?
answer
Getting visitors to place an item in the cart
question
If we find through analytics that visitors from mobile devices have a 0% conversion rate while users on a full-size monitor have a 3% conversion rate, we should
answer
investigate whether our site is optimized for mobile users.
question
Last week, the 3000 visits to my site generated $600 in revenue selling product that cost me $300. What is the most I should spend on a PPC advertisement for my website?
answer
$0.10
question
What technical information about a visitor's computer is NOT known to analytics?
answer
Memory
question
KPI stands for
answer
key performance indicator
question
How does analytics track the identity of a computer?
answer
It places a cookie on each computer that visits the site.
question
A "hit" is another term for
answer
a pageview
question
Last-click attribution will likely exaggerate the value of traffic that comes from
answer
search engines
question
The 3,000 visits to my site last week resulted in 12,000 hits. What was the average page depth last week?
answer
4
question
To track the number of video views on my site, I would set up a(n) ______ goal.
answer
event
