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Internet Marketing Stukent Chapter 3

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I have a blog and I want to track the engagement of my readers. My blog posts usually take at least 4 minutes to read, and I want to track the percentage of users who read an entire blog post. I should set up a(n) _____________ goal.
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time on site
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A retail site should track conversions by setting up a(n) ___________ goal in analytics.
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destination
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Linear attribution gives credit to
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all prior customer touchpoints that can be tracked in analytics
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What is the most detailed level of geographic information known to analytics?
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Zip Code
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My analytics tells me that last week my site had 3,000 visits but only 2,500 visitors. What explains this discrepancy?
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Some visitors made multiple visits.
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Consider the following conversion funnel: Visits: 1000 Product in cart: 100 Proceed to checkout: 98 Entered shipping information: 93 Entered payment information: 87 Completed transaction: 85 —————————— Where should we focus our efforts to increase the conversion rate?
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Getting visitors to place an item in the cart
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If we find through analytics that visitors from mobile devices have a 0% conversion rate while users on a full-size monitor have a 3% conversion rate, we should
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investigate whether our site is optimized for mobile users.
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Last week, the 3000 visits to my site generated $600 in revenue selling product that cost me $300. What is the most I should spend on a PPC advertisement for my website?
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$0.10
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What technical information about a visitor’s computer is NOT known to analytics?
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Memory
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KPI stands for
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key performance indicator
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How does analytics track the identity of a computer?
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It places a cookie on each computer that visits the site.
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A “hit” is another term for
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a pageview
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Last-click attribution will likely exaggerate the value of traffic that comes from
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search engines
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The 3,000 visits to my site last week resulted in 12,000 hits. What was the average page depth last week?
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4
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To track the number of video views on my site, I would set up a(n) ______ goal.
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event