Internet Marketing Argumentative Essay Example

inconvenience of going to physical stores and being approached by salespeople with product inquiries. Additionally, online shopping offers the convenience of exploring options and learning about products without any limitations or travel requirements. On the contrary, traditional marketing permits customers to physically examine and compare products in-store which enables them to experience differences between items firsthand, especially for clothing. This tangible experience cannot be replicated when shopping online. Ultimately, traditional marketing provides customers with an advantage of personally experiencing products that cannot be replicated in an online setting. The Go Compare website serves as an example of a comparison website that offers comprehensive and up-to-date information about products, benefiting businesses and customers in both B2C and B2B markets.The internet enables businesses to provide detailed information about products or services, which is particularly beneficial for those that cannot be experienced physically online. By offering comprehensive product information, customers can acquire all the necessary knowledge without having to visit a physical store. Go Compare's website features an invaluable tool called 'Flight tracker' that keeps customers updated on their flight status, including any potential delays or issues affecting their journey. This tool proves especially advantageous for individuals who prioritize organization and punctuality while traveling. Accessing current service information regarding flight details is crucial for companies in order to avoid negative customer feedback. To address this requirement, Easy Jet incorporates a "Latest travel info" link on its homepage where customers can discover the company's most recent travel updates such as airport-related road works, terminal changes, and train services to/from the airport. Customers must be aware of terminal changes so they know where to board their flights. Additionally, it is

important for them to have information about road works near the airport so they can plan their journeys accordingly and arrive on time. Easy Jet provides an up-to-date "Contact Us" page that allows customers to seek clarification and ask questions, contributing positively towards customer satisfaction ratings. However, one drawback of online purchases remains that customers are unable to physically experience the product or accurately determine delivery times.Deadbeats provides customers with detailed product information, including materials used and waterproofness. This allows customers to assess the features of a product before making a purchase, eliminating the need to visit physical stores or inquire about products as in traditional marketing.

Dynamic pricing is a strategy where prices can be adjusted based on factors like demand fluctuations, targeting different customer types, or adapting to changing market conditions. Airlines often use this strategy by constantly changing flight prices. Asset also applies dynamic pricing for its products; when there are more available seats with fewer purchases, prices are set at lower levels to fill seats and generate more revenue. On the contrary, when there are fewer seats available, prices increase. eBay follows a similar approach where prices constantly change based on factors like the number of bidders on a product during the listing period unless it is listed as a 'Buy It NOW' item.

This dynamic pricing strategy benefits Asset customers by potentially offering lower ticket prices online when there is a wide selection of available seats. This results in cost savings for them compared to fixed price options offered through traditional marketing methods.Compared to traditional marketing, this form of internet marketing offers advantages for customers. It allows them to save money and

take notes while browsing online. They can return later to check for any price changes, which is beneficial. In contrast, booking in-store may involve fees and higher overall costs for the holiday. Online booking also eliminates inconvenience or pressure from in-store staff.

However, there is a downside as customers may not be aware if ticket prices will frequently change or update. This could result in them paying more than someone who booked their tickets two weeks later. Additionally, late bookings may incur additional charges if there are limited tickets available.

Furthermore, the internet provides responsive transaction facilities that allow customers to instantly complete their bookings and feel satisfied with their successful online transaction. Booking tickets online is a convenient process that offers various advantages such as using 'PayPal' for secure payment without sharing sensitive financial information. The payment process is quick and can be completed with just a few clicks, enabling customers to make purchases quickly while enjoying the convenience provided by responsive transaction facilities on the internet.Asset offers an easy-to-use online booking system on their website, allowing customers to book flights at any time and from anywhere. This eliminates the need to visit a travel agent or wait on hold for a phone call, giving customers the freedom to make informed decisions when booking. Online booking also saves time as customers can check in using online procedures. For example, Easy Jet's website allows passengers to access their reservation, enter their information, and print their boarding pass at home. They even offer mobile check-in options where passengers receive their boarding pass barcode on their smartphone. This not only saves time at the airport by avoiding queues but

also provides fast-track access.

While there is a potential drawback of accidentally clicking the pay button twice resulting in double charges if the website is slow, internet marketing remains preferred over traditional marketing due to its convenience factor. Asset stores customer details and purchase history to ensure worry-free experiences and successful ticket bookings.

Customer service plays a critical role in marketing by addressing customer needs and demands. Prioritizing strong customer service is essential for businesses to remain competitive, especially when products and services are often similar. Meeting customer expectations can influence their purchasing decisions, particularly in the digital age where online shopping is prevalent.Asset understands the significance of providing exceptional customer service and has implemented a range of online tools to enhance the overall customer experience. Their website is operational at all times, offering links to customer support, frequently asked questions (FAQs), contact details, and product conditions. Furthermore, Asset provides customers with a digital complaints section on their website where they can express their opinions and provide feedback. This valuable feature allows customers to share their experiences and contribute towards enhancing Asset's offerings.

Similar to Asset, websites like Deadbeats and eBay also offer FAQ sections and customer service pages that are easily accessible for their respective customers. These resources enable consumers to effortlessly find answers to any issues or confusion they may encounter. The convenience of having digital complaint sections also allows customers to address problems or concerns without the need to physically visit a store or directly engage with staff members.

While it is possible that customers may not always find precise answers on the internet, necessitating direct contact with the store, there are undeniable advantages associated with

internet marketing. It allows customers convenient access to crucial business information such as FAQs and enables them to make digital complaints without needing to visit physical stores. This saves time and offers unparalleled convenience.

Additionally, another benefit for customers is being able to read comments and reviews regarding products or services offered by these websites. This empowers individuals in making well-informed purchasing decisions based on others' experiencesInternet marketing provides numerous benefits to companies. One of these advantages is the elimination of middlemen and the use of direct distribution channels. This helps reduce costs, as well as avoid additional fees charged by intermediaries like travel agents.

For instance, Asset Airlines can offer cheaper fares by selling directly through the internet. Similarly, eBay acts as an intermediary itself for its direct product purchases, allowing customers to negotiate deals at lower prices. Customers have the flexibility to bid on prices and communicate with sellers for better deals.

The convenience of online shopping also benefits customers. They can browse websites at their own leisure without feeling pressured to make a purchase. Additionally, it allows them to easily cancel bookings and avoid cancellation fees from travel agencies.

However, disintermediation may not always result in cost savings for consumers. It can lead to job losses for local retailers who are unable to compete with online platforms' discounted prices.

On the other hand, internet marketing offers customers flexibility in choosing when and where they want to buy tickets. It also provides them with direct access to providers without any intermediaries involved.

This has been exemplified through a comparison of three organizations - Asset Airlines, Deadbeats, and eBay - showcasing how they utilize internet marketing and the advantages it

brings to their clientele.