Ceylon Biscuits Limiter's popular brand, Munched, has invested one billion rupees in a new plant in Randal. This investment aims to increase production capacity and expand the range of products offered. The company recently acquired a large biscuit plant in India and plans to broaden its product range to include items such as cakes. Additionally, they intend to expand the Raillery chocolate range, which is currently the second most popular in the local market. Known for their popular products like Marie, Lemon Puff, Super Cream Cracker, Tiffin, and Chocolate Puff, Ceylon Biscuits is making significant moves to solidify their position in the market.
Andean A. Healthcare, the Director of Marketing and Sales at Ceylon Biscuits, shared in an interview with The Sunday Times FT that they have imported modern machines from the USA and Italy for their new plant. As the larg
...est Sri Lankan exporter of biscuits, chocolates, and soy products, their Munched brand holds a 48 percent share of the local market. Ceylon Biscuits also boasts one of the largest distribution networks on the island. In the previous year, their exports generated a turnover of $2 million and they anticipate even higher numbers this year.
With a daily production capacity of 2,500 metric tonnes of biscuits and employing approximately 1,500 workers, Ceylon Biscuits exports to 35 destinations worldwide, including countries like the US, Canada, Europe, Ghana, Botswana, and Australia. Australia stands out as their biggest market for both chocolate-covered biscuits and savory biscuits.
Ceylon Biscuits engages in manufacturing for approximately 10 private brands in Australia, Hong Kong, and New Zealand and supplies supermarket chains like Walter and Smart. The company also exports soy products
under the brand Lankan Soy and products under the Cecil brand, which consist of dehydrated fruits, fruit juices, fruit pulps, desiccated coconut, cashew, and spices. They promote their products by participating in international food fairs. Ceylon Biscuits has a partnership with the Ferrier group to produce the popular brand "Tic Tact" and distribute the famous Ruche Ferrier. Their main products in the local market include Marie biscuits, Lemon Puff, Super Cream Cracker, and Chocolate Puff. The release of the Chocolate Puff range has been successful, matching the demand for Lemon Puff without any decrease in sales of either product. Other products such as Tiffin, Hawaiian Cookies, and Ginger Biscuits are experiencing increasing demand. The company sees positive trends in biscuits, chocolate, and soy products. In 2000, Ceylon Biscuits acquired Soy Foods Lankan and introduced new flavors in its soy products. Furthermore, they have a manufacturing plant and marketing operation in Achaean, India and recently completed the acquisition of Baseman's, India's third largest biscuit company.
- Wal-Mart essays
- Discover essays
- Biscuit essays
- chips essays
- Cola essays
- Pizza Hut essays
- snack foods essays
- Advertisement essays
- Advertising essays
- Anheuser-busch essays
- Audience Theory essays
- Brand essays
- Brands essays
- Competitor Analysis essays
- Consumer essays
- Detergent essays
- Marketing Management essays
- Marketing Mix essays
- Marketing Plan essays
- Marketing Research essays
- Marketing Strategy essays
- New Product Development essays
- Point Of Sale essays
- Price essays
- Procurement essays
- Product essays
- Product Differentiation essays
- Product Placement essays
- Promotion essays
- Promotion And Marketing Communications essays
- Research Design essays
- Retailing essays
- Trademark essays
- Anorexia essays
- Breakfast essays
- Caffeine essays
- Chewing gum essays
- Child Development essays
- Chocolate essays
- Diet essays
- Dieting essays
- Eating essays
- Eating Habits essays
- Energy Drink essays
- Food essays
- Genetically Modified Food essays
- Genetically Modified Organisms essays
- Junk Food essays
- Metabolism essays
- Milk essays
