- 2.0 Internal Situational Audit
- 2.1 Operationss
- 2.1.1 Location
- 2.1.2 Strategic Business Unit ( SBU ) / Portfolio Analysis
- 22.214.171.124 Suites
- 126.96.36.199 Business Centre
- 188.8.131.52 Food & A ; Beverage Mercantile establishments
- 184.108.40.206 Banquet / Catering
- 220.127.116.11 Spa
- 2.1.3 Boston Consulting Group ( BCG ) Matrix
- 2.1.4 Layout
- 2.2 Finance
- 2.3 Human Resources
- 2.3.1 Organization ‘s Structure
- 2.3.2 Formal and Informal Communication System
- 2.3.3 Training and Development
- 2.3.4 Pay and Incentives
- 2.3.5 Staff Attitude to Management
- 2.3.6 Management attitude to staff
- 2.4 Selling
- 2.4.1 Current Target Market
- 2.4.2 Distribution Channel
- 2.4.3 Loyalty Scheme
- 2.4.4 Marketing Communication
2.0 Internal Situational Audit
Internal situational audit is a thing to spot attractive chances in the environment and another to hold the necessary competences to win with these chances ( Kotler et al. , 2006 ) . The intent of the internal situational audit is to measure what are the factors that affect an organisation ‘s public presentation from within its bound...
aries ( Lussier, 2006 ) . It consists of an in-depth scrutiny and appraisal of the organisation ‘s public presentation and competitory place in each of the cardinal functional countries ( Reich, 1997 ) .
PPKLIA is the lone five-star award winning airport hotel that handily located adjacent to the Kuala Lumpur International Airport ( KLIA ) in Sepang with 50 proceedingss of auto drive clip to Kuala Lumpur metropolis. The hotel is linked to KLIA via a sky span with merely a 5-minute walk. Inspired by the KLIA ‘s “ airdrome in the wood, wood in an airdrome ” subject, PPKLIA become epitomize of an oasis of verdure in merger with luxury themed hotel ( Please refer to Appendix A for hotel location map ) .
2.1.2 Strategic Business Unit ( SBU ) / Portfolio Analysis
Strategic concern unit is a individual concern or aggregation of related concerns that can be planned individually from the remainder of the organisation ( Kotler et al. , 2006 ) . PPKLIA consists of five chief SBU in its premiss that is suites, concern Centre, nutrient and drink mercantile establishments, feast or catering and watering place.
PPKLIA embodies 403 luxury guestrooms and 38 sole suites. All suites boast of state-of-the-art technological characteristics that complement the capaciousness of the adjustment. There are nine floors in this hotel edifice where the suites are located get downing from the 3rd floor onward. On the fifth to eighth floor, it is where the three hundred and 40 three gilded invitee suites allocated ; while 55 Pacific Club suites located on the highest floor in the hotel to fulfill invitee who demands a higher criterion of luxury and individualized service. Besides, for invitees who stay in as a household, there are five exceeding broad Family Room in the hotel where it can suit in two grownups and two kids comfortably with one king sized bed and two individual sized bed. On the other manus, for those who desire a little more than the usual, guest may take from a scope of suites including 24 Junior Suites, six Executive Suites, two Deluxe Suites and
Presidential Suite. All suites are sound proofed and come with en suite bathroom, long bath, shower and comfortss such as Fe and pressing board, java devising installation, mini saloon, and room safe. Broadband internet entree and satellite Television channels come as standard characteristics.
18.104.22.168 Business Centre
Business Centre in PPKLIA located at the 2nd floor, lobby degree with an operation hr of 7 am till 8 autopsy. It is tagged as “ your office within a hotel ” . This had to the full explained that the Business Centre is equipped with a assortment of concern equipment and installations, including fast and dependable invitee services provided by the friendly and competent associates. Guests may besides link to the high velocity cyberspace with secure, fast and easy entree from anyplace within the hotel premises for better and convenience surfboarding.
22.214.171.124 Food & A ; Beverage Mercantile establishments
PPKLIA offers three deluxe nutrient and drink mercantile establishments functioning an extended assortment of alien Asian and Western culinary art. Degrees 24-Hour Restaurant, located on the 2nd floor in the hotel is an open-kitchen construct that offers over hundred and 50 types of Asian, international and merger culinary arts. Travellers Bar & A ; Grill besides located at the 2nd floor that serves largely nutrient which is grill such as wood-burning pizzas, tasty tappa, juicy steaks and Burgers. The Palmz Lounge is the insouciant dining country located in the anteroom across the forepart desk that serve broad assortment or pastries, sandwiches and hot bites throughout the twenty-four hours. This includes a choice of javas, teas and smoothies.
126.96.36.199 Banquet / Catering
In PPKLIA, the chief concerns for feast and catering section consist of meeting, particular events, and nuptials. When there is on-premise catering conducted in the hotel, the conference locales offered are come in utile to carry on these events where it has tremendous flexibleness services, from a 1700-person response in a brilliant dance hall to a imperativeness conference in a state-of-the-art auditoriums. It can carry through different invitee petition by either holding a expansive dance hall for a feast, or a smaller meeting room for an confidant assemblage. Other characteristics include a 184-fixed-seat auditorium, eight separate jailbreak suites, two Business Centre meeting suites and two sole Pacific floor meeting suites. On the off-premise catering, PPKLIA normally provide providing service for particular events such as Formula 1 and MotoGP that held at the nearby Sepang International Circuit. Besides, nuptials is besides an event that frequently carried out in the hotel with a scope of nuptials and feast bundles for different invitees ‘ demands and faith.
Spa is one of the installations provided in the diversion Centre that situated on the first floor of the hotel. The Spa service provided in PPKLIA is limited in bundles and picks. There are merely two type of bundles provided in different length of clip. A 50 proceedingss massage service that consists of two types of bundle to take from, the full organic structure traditional massage with oil and full organic structure aromatherapy massage. Each costs RM 188 and RM 288. For the 80 proceedingss massage service, it consists pick for
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