Hospitality Marketing CH 1

Marketing Mix Elements include all of the following except:
d. Marketing information systems
A____ is anything that can be offered to a market to satisfy a want or need.
c. Product
Relationship Marketing is a process where marketers work at building relationships with customers, Distributors, dealers and:
c. Suppliers
Explain a Marketer’s value proposition:
Companies address needs by putting forth a value proposition, which means a set of benefits that they promise to consumers to satisfy their needs. Companies fulfill the value proposition by offering some combination of products, services, information, or experiences to satisfy needs and wants in the market.
When hotel management establishes no-smoking floors, bar managers no longer allow happy hours with free drink specials, and resort managers eliminate pollution from their properties, the ________ concept is being employed
d. Societal Marketing
The social and managerial process by which individuals and groups obtain what they need through creating and exchanging products and value with others is called:
d. marketing
When backed by buying power, wants become:
b. Demands
A___ is a state of felt deprivation
c. Need
Which is not a purpose of marketing in a customer-centered firm?
a. maximize customer satisfaction
Instead of simply being defined as “freedom from defects, QUALITY should be defined:
c. In terms of customer satisfaction

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