question

Starbucks' overall marketing strategy is based on ________. A. a penetration strategy B. a diversification strategy C. a market development strategy D. all four growth strategies E. product development strategy

answer

D. all four growth strategies

question

In which of the following growth strategies are loyalty or rewards programs most utilized? A. Market development B. Globalization C. Market expansion D. Market penetration E. Diversification

answer

D. Market penetration

question

Global marketing causes a company to focus on ________. A. the company's efforts to satisfy customer wants and needs B. creating a new product, targeting a new country C. logistics D. the product price E. its resources and competencies on global market opportunities and threats

answer

E. its resources and competencies on global market opportunities and threats

question

A diversification strategy is one in which a company ________. A. uses the marketing mix B. eliminates the number in its product portfolio C. engages in global marketing D. creates and communicates its offerings E. creates a new product or service offering targeting a new segment

answer

E. creates a new product or service offering targeting a new segment

question

When Starbucks dropped the word "coffee" from its logo, which growth strategy was it executing? A. Market penetration B. Product development C. Market development D. Market pricing E. Diversification

answer

E. Diversification

question

A company's value chain is made up of ________. A. value, price, and benefits B. marketing, finance, and operations C. marketing processes D. marketing, product design, manufacturing, and transportation logistics E. marketing, product design, product pricing, manufacturing, and globalization

answer

D. marketing, product design, manufacturing, and transportation logistics

question

The value equation is ________. A. Value = Benefits/Price B. Benefits = Price times× Value C. Value = Time times× Money D. Price = Benefits times× Value E. Value = Price/Exchange rate

answer

A. Value = Benefits/Price

question

When a company succeeds in creating more value for customers than its competitors do, what is the company enjoying? A. Competitive advantage B. Market penetration C. Successful marketing D. Globalization E. More media exposure

answer

A. Competitive advantage

question

In which type of company is competitive advantage achieved by integrating and leveraging operations on a worldwide scale? A. Local industry B. Focus industry C. Global industry D. National industry E. Profitable industry

answer

C. Global industry

question

________ is the concentration of attention on a core business or competence. A. Product development B. Focus C. Marketing mix D. Global marketing E. Diversification

answer

B. Focus

question

Why does Nike use the slogan "Here I am" in Europe as opposed to "Just Do It"? A. Nike did not want to have the same slogan in more than one country. B. "Just Do It" can't be translated. C. Women in Europe are not as competitive in sports. D. "Just Do It" has been used for too long. E. "Just Do It" was already used by a competitor in Europe.

answer

C. Women in Europe are not as competitive in sports.

question

Which of the following is the key difference between a single-country marketing strategy and a global strategy? A. Choosing a target market B. Positioning C. Developing a marketing mix D. Segmentation E. Determining the extent of adaptation

answer

E. Determining the extent of adaptation

question

________ is the extent to which a firm's competitive marketing tactics in different parts of the world are interdependent. A. Adaptation B. Concentration of marketing activities C. Integration of competitive moves D. Economies of scale E. Coordination of marketing activities

answer

C. Integration of competitive moves

question

Which of the following market groups represents the greatest growth opportunities for marketers? A. NAFTA B. MINT C. BRICS D. EU E. WTO

answer

C. BRICS

question

What is considered the "key" to Coca-Cola's worldwide success? A. Original bottling B. Successful lifestyle branding C. Global marketing D. Continually winning in taste tests E. Great advertisements

answer

C. Global marketing

question

What does global localization really mean? A. Think globally and act locally B. Running your company in all countries like you would run it locally C. Ensuring that every country understands the 4 P's D. Understanding the competitive advantage in all markets E. Becoming a homogeneous global village

answer

A. Think globally and act locally

question

Why must U.S. companies "go global"? A. 75% of world market potential is outside their home country. B. The United States has no companies listed on the Global 500 rankings. C. 90% of the world potential for companies lies in Japan. D. The U.S. is no longer a solid source of business. E. The dollar value in the United States is stronger when doing business globally.

answer

A. 75% of world market potential is outside their home country.

question

Fortune magazine's Global 500 rankings are based on which of the following? A. Total assets B. Number of employees C. Revenues D. Number of products in the portfolio E. Number of locations

answer

C. Revenues

question

________ management orientation views the entire world as a potential market. A. Multinational B. Polycentric C. Regiocentric D. Ethnocentric E. Geocentric

answer

E. Geocentric

question

A person who assumes that his or her home county is superior to the rest of the world is said to have what type of orientation? A. Regiocentric B. Ethnocentric C. Geocentric D. Ecocentric E. Polycentric

answer

B. Ethnocentric

question

A company that views the entire world as a potential market and strives to develop integrated global strategies has which type of orientation? A. Ethnocentric B. Multi-national C. Multilateral D. Geocentric E. Regiocentric

answer

D. Geocentric

question

Which countries are part of NAFTA? A. Canada, Greenland, and England B. Canada, United States, and China C. United States, Mexico, and Canada D. Mexico, Columbia, and Brazil E. Mexico, United States, and Brazil

answer

C. United States, Mexico, and Canada

question

In the context of global marketing, leverage is ________. A. associated with attitudes of national arrogance B. some type of advantage that a company enjoys by virtue of the fact that it has experience in more than one country C. measured relative to rivals in a given industry D. the ability to scan the entire world to identify people, money, and raw materials that will enable it to compete most effectively E. built on an information system that scans the world business environment

answer

B. some type of advantage that a company enjoys by virtue of the fact that it has experience in more than one country

question

What are NTBs? A. Nautical Tariff Barriers B. Normal Tariff Barriers C. Nigerian Traditional Business's D. Nontariff Barriers E. Non-Tactical Business Strategies

answer

D. Nontariff Barriers

question

What was the controversy surrounding the U.S. 2012 Olympic Opening Ceremony uniforms? A. They were not red, white, and blue. B. They were too revealing. C. They were made only for the male team members. D. They were made in China. E. They were made by a company that charged too much money.

answer

D. They were made in China.

question

Quiz 2

answer

Quiz 2

question

Which of the following is the most fundamental change in the world economy since WWII? A. Emergence of green companies B. Emergence of European nameplates C. Emergence of global markets D. Emergence of free trade E. Emergence of market capitalism

answer

C. Emergence of global markets

question

Which of the following countries is part of the BRICS nations? A. The United States B. Great Britain C. Germany D. Japan E. China

answer

E. China

question

Which of the following represents the world's largest market? A. Currency trading B. Services C. Automobile trading D. Entrepreneurial businesses E. Non-profit selling

answer

A. Currency trading

question

Economic growth is measured by Gross Domestic Product (GDP) and reflects a nation's ________. A. balance of trade B. productivity C. unemployment rate D. budget deficits or surplus E. currency valuation

answer

B. productivity

question

__________ have replaced trade as the driving force of the world economy. A. Government purchases B. Global capital movement C. Barters D. Services E. E-commerce transactions

answer

B. Global capital movement

question

________ is the economic system where customers are free to purchase whatever is available, yet demand usually exceeds supply. A. Centrally planned capitalism B. Market socialism C. Centrally planned socialism This is the correct answer.D. Command allocation E. Market capitalism

answer

C. Centrally planned socialism

question

As a consideration in categorizing economic systems, the commanding heights refers to which of the following? A. State-provided services B. Types of institutions C. Types of markets D. The ownership and control status of industry sectors This is the correct answer.E. Types of government

answer

D. The ownership and control status of industry sectors

question

In which of the following systems do consumers decide what goods they desire, and firms determine what and how much of those goods to produce? A. Centrally planned capitalism B. Market capitalism This is the correct answer.C. Market communism D. Market socialism E. Centrally planned socialism

answer

B. Market capitalism

question

Private ownership and a free enterprise economy are key to which of the Western Market Systems? A. The Nordic model B. The social market economy model C. The communist model D. The American model E. The Anglo-Saxon model

answer

E. The Anglo-Saxon model

question

In a ________ economic system, the state has broad powers to serve the public interest as it sees fit. A. centrally planned socialism This is the correct answer.B. market capitalism C. centrally planned capitalism D. market socialism E. market communism

answer

A. centrally planned socialism

question

Centrally planned capitalism is an economic system in which ____________. A. the state has broad powers to serve the public interest as it sees fit B. command resource allocation is utilized extensively in an overall environment of private resource ownership This is the correct answer.C. consumers decide what goods they desire, and firms determine how much of those goods to produce D. individuals and firms allocate resources, and product resources are privately owned E. market-allocation policies are permitted within an overall environment of state ownership

answer

B. command resource allocation is utilized extensively in an overall environment of private resource ownership

question

________ is an approach in an economy where the government decides what goods are produced, how much is produced, and the price of the goods. A. Centrally planned socialism B. Market capitalism C. Centrally planned capitalism D. Command resource E. Command allocation

answer

E. Command allocation

question

Which of the following explains why Sweden's economic system is considered a hybrid of capitalism and centrally planned socialism? A. Resource allocation is market oriented. B. The government does not hold ownership share in corporations. C. Sweden operates a so-called "welfare state." D. Sweden's economy is based on state ownership and private ownership. This is the correct answer.E. The Swedish government has tight controls over production.

answer

D. Sweden's economy is based on state ownership and private ownership.

question

The Heritage Foundation ranked ________ first in economic freedom. A. the United States B. Brazil C. Australia D. Switzerland E. Hong Kong

answer

E. Hong Kong

question

The majority of the nations the WTO considers low-income are located in ________. A. Sub-Saharan Africa This is the correct answer.B. Asia C. The Middle East D. Europe E. Latin America

answer

A. Sub-Saharan Africa

question

________ represents the largest single market for foreign investment in the developing world. A. Brazil B. Russia C. South Africa D. China This is the correct answer.E. India

answer

D. China

question

Based on the stages of market development, upper-middle-income countries have a 2013 GDP of how many millions? A. 612.7 B. 5,234,000 C. 18,690,000 This is the correct answer.D. 5,369,000 E. 45,760,000

answer

C. 18,690,000

question

Which country was the last to join the BRICS nations? A. India B. South Africa This is the correct answer.C. Brazil D. Russia E. China

answer

B. South Africa

question

The G-7 became the G-8 with the inclusion of which country in 1998? A. Canada B. Italy C. Japan D. Russia This is the correct answer.E. United States

answer

D. Russia

question

Which of the following has been considered the "economic think tank"? A. World Trade Organization B. Group of Eight (G-8) C. Organization for Economic Cooperation and Development (OECD) This is the correct answer.D. Group of Seven (G-7) E. Group of Twenty (G-20)

answer

C. Organization for Economic Cooperation and Development (OECD)

question

Which nation has larger foreign reserves than any other nation? A. The United States B. Russia C. Brazil D. China This is the correct answer.E. The United Kingdom

answer

D. China

question

________ results when the outflow of money to pay for imports exceeds the inflow of money from the sale of exports. A. A trade surplus B. A merchandise trade transaction C. A balance of payments D. A services trade transaction E. A trade deficit

answer

E. A trade deficit

question

In 2012, which of the following countries was the world's leading exporter? A. The United States B. China This is the correct answer.C. Japan D. Germany E. Brazil

answer

B. China

question

Which foreign currency option is the right, but not the obligation, to buy foreign currency? A. Put option B. Revaluation C. Hedging D. Call option This is the correct answer.E. Forward Market option

answer

D. Call option

question

A reduction in the value of a nation's currency against other currencies is known as ________. A. trade deficit B. revaluation C. capitalism D. devaluation This is the correct answer.E. spot market

answer

D. devaluation

question

Quiz 3

answer

Quiz 3

question

Which organization provides a forum for trade-related negotiations among its members? A. World Trade Organization B. Common Market C. Transatlantic Trade and Investment Partnership D. General Agreement on Tariffs and Trade E. European Union

answer

A. World Trade Organization

question

Which of the following best describes the function of World Trade Organization (WTO)? A. Eliminate tariffs and other barriers to trade. B. Provide a forum for trade-related negotiations. C. Create the European Union. D. Eliminate any quota systems. E. Establish special treatment agreements between trade partners.

answer

B. Provide a forum for trade-related negotiations.

question

A(n) ________ seeks to coordinate and harmonize economic and social policies to facilitate the free flow of capital, labor, and goods and services from country to country. A. Free trade area B. Common market C. Consumer trade organization D. Economic union E. Customs union

answer

D. Economic union

question

A preferential trade agreement (PTA) is ________. A. an organization that provides a forum for trade-related negotiations among its 160 members B. a mechanism that confers special treatment on select trading partners C. a group that mediates complaints concerning unfair trade barriers D. a treaty among nations whose governments agreed to promote trade among members E. the coming together of varying standards and regulations

answer

B. a mechanism that confers special treatment on select trading partners

question

What is formed when two or more countries agree to eliminate tariffs and other barriers that restrict trade? A. World Trade Organization B. European Union C. Common market D. Customs union E. Free trade area

answer

E. Free trade area

question

In October 2011, the U.S. Congress finally ratified long-delayed FTAs with which of the following countries? A. Colombia, Mexico, and Venezuela B. Canada, Mexico, and Brazil C. South Korea, Colombia, and Panama D. Norway, United Kingdom, and Iceland E. South Korea, Japan, and Taiwan

answer

C. South Korea, Colombia, and Panama

question

The signing of the Maastricht Treaty set the stage for the creation of ________. A. common external tariffs B. the European commission C. Mercosur D. the European common market E. the European Central Bank and the euro currency

answer

E. the European Central Bank and the euro currency

question

Which of the following is a common marketplace not only for goods but also for services and capital? A. Common market B. Customs union C. Economic union This is the correct answer.D. Harmonizations E. Free trade area

answer

C. Economic union

question

NAFTA includes which three countries? A. Mexico, Columbia, and Venezuela B. United States, Mexico, and Cuba C. Canada, Russia, and Greenland D. United States, Canada, and Russia E. United States, Canada, and Mexico

answer

E. United States, Canada, and Mexico

question

Which of the following is the number one trading partner of the United States? A. Japan B. Mexico C. Canada This is the correct answer.D. China E. Germany

answer

C. Canada

question

________ is Mercosur's number one trading partner. A. The European Union This is the correct answer.B. India C. The Andean Community D. China E. The United States

answer

A. The European Union

question

The acronym for the Central American Integration System is ________. A. CAIS B. SICA This is the correct answer.C. CNAIS D. ICA E. IS

answer

B. SICA

question

DR-CAFTA includes which SICA members? A. Mexico, Costa Rica, Colombia, Bolivia, and Nicaragua B. Guatemala, El Salvador, Mexico, Peru, and Panama C. El Salvador, Honduras, Guatemala, Nicaragua, and Costa Rica This is the correct answer.D. Panama, El Salvador, Guatemala, Dominican Republic, and Mexico E. Bolivia, Peru, Panama, Honduras, and Guatemala

answer

C. El Salvador, Honduras, Guatemala, Nicaragua, and Costa Rica

question

Which of the following helps to explain why the Andean Community has not yielded more economic benefits? A. Competing political ideologies This is the correct answer.B. Disproportionate population growth C. Diverse GDPs D. Dissimilar geography E. Language barriers

answer

A. Competing political ideologies

question

CARICOM members are from which geographical region? A. Southern Europe B. Central America C. The Caribbean This is the correct answer.D. Eastern Europe E. Southeast Asia

answer

C. The Caribbean

question

Which nation was the first Communist nation to join ASEAN? A. Thailand B. Singapore C. Vietnam This is the correct answer.D. Burma E. Indonesia

answer

C. Vietnam

question

Which three countries were informally added to the ASEAN roster, causing some to call it ASEAN + 3? A. Japan, China, and Korea This is the correct answer.B. Japan, China, and India C. Cambodia, Laos, and Korea D. Cambodia, Japan, and India E. China, Korea, and India

answer

A. Japan, China, and Korea

question

Which of the following is the most significant challenge to a fully integrated ASEAN economic community? A. ASEAN member-nations representing widely varying stages of development This is the correct answer.B. Varying political systems of the member nations C. Historical conflicts between member nations D. Resentment of China's "flood" of low-cost imports into member nations E. Geographically separated members

answer

A. ASEAN member-nations representing widely varying stages of development

question

The European Union is headquartered in which of the following cities? A. Brussels This is the correct answer.B. Paris C. London D. Copenhagen E. Luxembourg

answer

A. Brussels

question

Which of the following organizations constitutes the world's largest economy? A. WTO B. ASEAN C. EU This is the correct answer.D. DR-CAFTA E. NAFTA

answer

C. EU

question

Which of the following terms is used to express the idea that content and other product standards that varied among nations have been brought into alignment. A. Coordination B. Transparency C. Simplicity D. Harmonization E. Synchronization

answer

D. Harmonization

question

Which of the following is the name for the economic and monetary union that includes a European central bank and a single European currency? A. Maastricht Treaty B. European Union C. Euro Zone D. European Commission E. Eurasian Economic Union

answer

C. Euro Zone

question

Which of the following is the KEY regional organization in the Middle East? A. The Arab League (AL) B. The Arab Cooperation Council (ACC) C. The Gulf Cooperation Council (GCC) D. The Arab Maghreb Union (AMU) E. The Middle East Trade Union (METU)

answer

C. The Gulf Cooperation Council (GCC)

question

Which of the following organizations is striving to speak "as one voice" regarding political turmoil in the Middle East? A. The ACC B. APEC C. The GCC D. The EU E. The AMU

answer

C. The GCC

question

North Africa and the Middle East are viewed as a region known as ________. A. ECOWAS B. OPEC C. NAFTA D. SADC E. Mena

answer

E. Mena

question

Quiz 4

answer

Quiz 4

question

Hofstede's "collective programming of the mind" refers to which of the following? A. Religion B. Aesthetics C. Social institutions D. Culture This is the correct answer.E. Digital technology

answer

D. Culture

question

A culture's sense of what is beautiful and what is not beautiful is a consideration of ________. A. beliefs B. dietary preferences C. religion D. attitude E. aesthetics

answer

E. aesthetics

question

Which of the following is an example of subjective or abstract culture? A. Movies B. Religion This is the correct answer.C. Cosmetics D. Clothing E. Automobiles

answer

B. Religion

question

________ consists of various cultural segments interconnected through digital technology and global branding. A. The cosmopolitan culture This is the correct answer.B. The credit card culture C. The pub culture D. The fast-food culture E. The coffee culture

answer

A. The cosmopolitan culture

question

All associations and perceptions of ________ arise from culture. A. color This is the correct answer.B. performing arts C. dance D. advertising E. music

answer

A. color

question

The system of meaning in the study of linguistics is called ________. A. syntax B. morphology C. semiotics D. phonology E. semantics

answer

E. semantics

question

In a high-context cultural orientation, which of the following is of LOW importance? A. Allowing for personal space B. A person's position or status C. An established inter-personal relationship D. Punctuality E. Legal documents

answer

E. Legal documents

question

In a low-context culture, which of the following is of HIGH importance? A. Lengthy negotiations B. Status of the participants C. Relationships D. Individual family backgrounds E. Written contracts

answer

E. Written contracts

question

Which of the following of Hofstede's dimensions of culture can be applied to gender differences in culture? A. Individualistic/collectivistic B. Achievement/nurturing This is the correct answer.C. High power-distance/low power-distance D. High uncertainty avoidance/low uncertainty avoidance E. Short-term/long-term orientation

answer

B. Achievement/nurturing

question

Which of the following dimensions of national culture would most likely prefer joint ventures rather than sole ownership? A. Achievement B. Low-power distance index This is the correct answer.C. High-power distance index D. Long-term orientation E. Individualistic

answer

B. Low-power distance index

question

Which of the following dimensions of social value typology assesses whether gratification should be immediate or deferred? A. Self-reference criterion B. Individualistic/collectivistic C. High power/low power index D. Short-term/long-term orientation This is the correct answer.E. Uncertainty avoidance

answer

D. Short-term/long-term orientation

question

Which of the following dimensions of Hofstede's cultural typology was added based on a Chinese Value Survey (CVS)? A. Achievement/nurturing B. Power distance C. Long-term/short-term orientation This is the correct answer.D. Uncertainty avoidance E. Individualism/collectivism

answer

C. Long-term/short-term orientation

question

Which of Hofstede's dimensions of national culture examines how people value history and tradition? A. Individualism B. Power distance orientation C. Uncertainty avoidance orientation D. Achievement orientation E. Short-term orientation

answer

E. Short-term orientation

question

Which of the following best defines the self-reference criterion? A. The unconscious reference to one's own cultural values This is the correct answer.B. The belief that culture is not important in market analysis C. The belief that all people hold the same values regardless of nationality D. Using our own culture as a benchmark for performance E. The belief that one's own country has the best ideas

answer

A. The unconscious reference to one's own cultural values

question

Which of the following steps of the framework designed to reduce the distortion from self-reference criterion (SRC) is MOST critical? A. Isolate the SRC influence to see how it complicates the problem. This is the correct answer.B. Define the goal in terms of home-country culture. C. Create a standardized marketing strategy. D. Define the goal in marketing terms. E. Define the goal in terms of market-country culture.

answer

A. Isolate the SRC influence to see how it complicates the problem.

question

Of the five adopter categories, which of the following would be the FIRST to adopt a new idea or a new product? A. Late majority B. Early adopters C. Early majority D. Laggards E. Innovators

answer

E. Innovators

question

________ is the first stage of Rogers' diffusion theory. A. Interest B. Awareness This is the correct answer.C. Adoption D. Evaluation E. Trial

answer

B. Awareness

question

________ is how a new product compares with existing products in the eyes of the customer. A. Relative advantage This is the correct answer.B. Complexity C. Divisibility D. Communicability E. Compatibility

answer

A. Relative advantage

question

The process through which individuals who have adopted innovation influence others is called ________. A. interaction effect This is the correct answer.B. the diffusion network C. word-of-mouth D. relative advantage E. referral syndrome

answer

A. interaction effect

question

Which of the following best describes newness or innovations? A. A product can be declining in one market and an innovation can occur in another at the same time. This is the correct answer.B. Based on diffusion theory, the majority of people are open to new ideas or products. C. From a marketer's perspective, once a product has been introduced in one market, it is no longer new. D. The perception of newness is the same in every culture. E. Once a product is accepted by laggards, it should be discarded or discontinued.

answer

A. A product can be declining in one market and an innovation can occur in another at the same time.

question

Which category of adopters has the greatest influence on people in their community? A. Innovators B. Late majority C. Early majority D. Laggards E. Early adopters

answer

E. Early adopters

question

Which of the following categories of product is considered the MOST environmentally sensitive? A. Cosmetics B. Sports equipment C. Food and beverage This is the correct answer.D. Technical equipment E. Automobiles

answer

C. Food and beverage

question

When creating a global marketing plan, ________ reflects the extent to which the strategy must be adapted to culture-specific needs of the market. A. the uncertainty avoidance index B. accessibility C. perception of newness D. environmental sensitivity This is the correct answer.E. political compatibility

answer

D. environmental sensitivity

question

The fastest growth in the bottled-water industry is occurring in ________. A. Middle East B. India This is the correct answer.C. Europe D. Africa E. the United States

answer

B. India

question

A company with environmentally insensitive products requires ________. A. less time determining the unique conditions of local markets This is the correct answer.B. more attention to country-specific economic conditions C. more time considering the wants and needs of the local markets D. more attention to the technological environment E. more attention to country-specific cultural environment conditions

answer

A. less time determining the unique conditions of local markets

question

Quiz 5

answer

Quiz 5

question

Which of the following explains why the World Trade Organization (WTO) might be seen as a threat to individual national sovereignty? A. The WTO is not concerned with the economic development of individual countries. B. The WTO encourages more control by individual member governments over trade-related issues. C. The WTO makes all decisions by consensus of its members. D. Membership in the WTO requires adopting laws and policies created "outside" the individual nation. E. The WTO is known for creating protectionist policies.

answer

D. Membership in the WTO requires adopting laws and policies created "outside" the individual nation.

question

Which of the following is the most common category of political risk? A. Bureaucracy B. Government confiscation C. Literacy rate D. Corruption E. Political turmoil

answer

D. Corruption

question

A country might be willing to cede some of its sovereignty for ________. A. increased national income from increased world trade B. more voting power at the World Trade Organization C. increased government mandates D. protectionist policies E. improved political culture

answer

A. increased national income from increased world trade

question

Government's limitation on economic activities of foreign firms involving repatriation of profits, quotas for hiring local nationals, and price controls is called ________. A. planned nationalization B. nationalization C. confiscation D. expropriation E. creeping expropriation

answer

E. creeping expropriation

question

International law prohibits which of the following seizures of assets? A. Creeping expropriation B. Planned nationalization C. Expropriation D. Confiscation E. Nationalization

answer

D. Confiscation

question

Which of the following defines the scope of International Law? A. International Law pertains to property, trade, and immigration. B. International Law is limited to a set of treaties designed to prevent war. C. International Law applies to individual nations but not to trade groups. D. International Law applies to all countries of the world. E. International Law does not function to uphold order.

answer

A. International Law pertains to property, trade, and immigration.

question

Today, disputes arising between nations might be taken before the ________. A. The United Nations Security Council B. International Court of Justice (ICJ) C. The International Court of Uniform Commercial Code D. Permanent Court of International Justice E. International Law Commission

answer

B. International Court of Justice (ICJ)

question

________ is a body of law that applies to disputes arising from commercial transactions between companies of different nations. A. Public International Law B. The Uniform Commercial Code (UCC) C. International Law D. Private International Law E. Stare decisis

answer

D. Private International Law

question

Today, the majority of countries have legal systems based on ________. A. Common Law traditions B. Civil Law traditions C. English Common Law traditions D. Islamic Law traditions E. Code Law traditions

answer

B. Civil Law traditions

question

A Civil Law system ________. A. is based on precedent B. includes the U.S. Uniform Commercial Code C. is based on a comprehensive set of codes D. includes a fundamental principle of stare decisis E. is the basis for the American legal system

answer

C. is based on a comprehensive set of codes

question

A ___________________ establishes ownership of a written, recorded, performed, or filmed creative work. A. trademark squatter B. trademark C. brand mark D. copyright E. patent

answer

D. copyright

question

In the United States where patents are registered with the Federal Patent Office, the patent holder retains rights for ________. A. the life of the patent even if the product is not produced or sold B. fifty years C. ten years D. the life of the patent if the product is produced and sold within one year E. one year with option for annual renewal

answer

A. the life of the patent even if the product is not produced or sold

question

Which of the following business issues pertains to a court's authority to rule on issues outside of the nation's borders? A. Jurisdiction B. Antitrust C. Jurisprudence D. Acquisition E. Counterfeiting

answer

A. Jurisdiction

question

Which of the following specifically uses a product name that differs slightly from a well-known brand so that consumers will mistake it for the genuine brand item? A. Counterfeiting B. Associative counterfeiting C. Piracy D. Copyright E. Brand name imitation

answer

B. Associative counterfeiting

question

Which of the following is an organization whose specific mission is to promote and protect intellectual property throughout the world? A. The World Trade Organization (WTO) B. The European Patent Office C. The Madrid Protocol D. World Intellectual Property Organization (WIPO) E. The Community Patent Convention

answer

D. World Intellectual Property Organization (WIPO)

question

_______ is a corrupt business practice offering or demanding cash (or other consideration) when negotiating a business transaction. A. Piracy B. Expropriation C. Confiscation D. Bribery E. Counterfeiting

answer

D. Bribery

question

Which of the following is the goal of conflict resolution? A. Litigation B. Arbitration C. Conciliation D. Negotiation E. Harmonization

answer

E. Harmonization

question

Which of the following best describes the contributions made by the ICCA and UNCITRAL to the developing countries? A. Increased litigation B. Removed standardization of rules C. Changing attitudes resulting in increased use of arbitration D. Require disputes to be resolved in national courts under national law E. Creating favoritism towards multi-national corporations

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C. Changing attitudes resulting in increased use of arbitration

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Which of the following has become a significant force in the area of arbitration, especially in developing countries? A. The International Chamber of Commerce (ICC) B. The World Arbitration Institute C. The United Nations D. The International Council for Commercial Arbitration (ICCA) E. The Advisory, Conciliation, and Arbitration Service (ACAS)

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D. The International Council for Commercial Arbitration (ICCA)

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In Europe, which of the following refers to the variety of government and non-government agencies that establish guidelines for conducting business? A. World Trade Organization B. Advisory, Conciliation, and Arbitration Service (ACAS) C. International Chamber of Commerce D. the regulatory environment E. World Arbitration Institute

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D. the regulatory environment

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Which of the following bodies of the European Union would be most involved in the regulatory environment of Europe? A. The European Council B. The European Community C. The European Parliament D. The European Commission E. Council of Ministers

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D. The European Commission

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The ________ makes the final decision on all EU regulatory laws. A. European Community B. Council of Ministers C. EU Commission D. European Court of Justice E. European Parliament

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B. Council of Ministers

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The regulatory environment of the European Union is a(n) ________ dimension. A. technological B. economic C. competitive D. legal E. cultural

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D. legal

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________ is the highest legal authority in the EU. A. The European Commission B. The European Parliament C. The European Court of Justice D. The European Community E. The Council of Ministers

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C. The European Court of Justice

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The ________ established a general policy referred to as "Free Flow of Goods, People, Capital and Technology." A. Treaty of Rome B. Transparency International C. International Court of Justice D. United Nations E. World Trade Organization

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A. Treaty of Rome

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Video Questions

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Video Questions

question

Global challengers in emerging markets excel at utilizing all of the following, except ________. A. natural resources abundant in local areas B. low-cost labor C. global distribution channels D. geographic benefits such as growing conditions for crops E. benefits of their high-income advanced economy

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E. benefits of their high-income advanced economy Global challengers located in emerging markets are not necessarily economically stable or have high-income levels. Emerging markets, however, have local advantages such as low cost of labor, local natural resources, climates conducive for growing certain crops, and even enhanced channels of distribution such as Brazil's Sadia.

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The rapid economic growth taking place in the emerging markets around the world is an example of which of these driving forces that affect market globalization and integration? A. Leverage B. Converging market needs and wants C. Multilateral trade agreements D. Quality E. World economic trends

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E. World economic trends Failing trade barriers and easier ways of conducting international business are contributing to a gradual integration of most national economies into a unified global market. This allows managers to view the world as one big marketplace. Other contributing factors include cross-border trade and investment.

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Managers are increasingly viewing the world as "one big marketplace" due to globalization and the interconnectedness of national economies. Of the possible management orientations, which would be counterintuitive to this mentality and result in an inability to see opportunities in other countries? A. Regiocentric orientation B. Geocentric orientation C. Polycentric orientation D. Ethnocentric orientation E. Multicentric orientation

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D. Ethnocentric orientation Those who have an ethnocentric orientation think that their home country is superior to other countries. This perspective of a company, or its management, often results in the lost opportunities to expand to a global level. Managers who see the world as "one big marketplace" have a geocentric orientation.

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Worldwide preferences for certain consumer products, like food, are also contributing to a globalized marketplace. The global marketing strategy of the fast-food giant, McDonald's, includes variations on menu items in differing countries. This strategy is an example of ________. A. product placement B. product adaptation C. price adaptation D. product standardization E. target market strategy

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B. product adaptation McDonald's has a very effective global marketing strategy to adapt its products based on local preferences. For example, the U.S. Big Mac's variation in Italy is called an "Adagio." This product adaptation is an element of its marketing mix and is not reflective of a target market strategy because that is a single-country marketing strategy.

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Which of the following is an example of a competitive advantage that a firm would have in a global industry? A. Access to inexpensive supplier products B. Research and development C. Technological advances in transportation D. A company website E. A core competency with added customer value

answer

E. A core competency with added customer value A core competency, which competitors lack and cannot replicate efficiently, is a great edge to a global competitive advantage. All other answer choices, such as the abilities to create a website or participate in research and development are readily accessible to highly globalized businesses with access to technology and resources. A well-defined strategic focus and the organizational structure and support to achieve that goal offers a strategic competency, and the ability to provide customers with added value, which competitors do not. OK

question

Based upon India's rapid economic development, which of the stages of market development does the country occupy? A. Upper-middle-income country B. Low-income country C. Low-middle-income country D. High-income country E. None of the above

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C. Low-middle-income country India has made great progress since the 1990s in terms of the rapidly expanding consumer market. This expansion has been reflected by the increased GNI per capita as well as the improved market opportunities.

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The video describes India as a "free market." Based upon the characteristics of the types of economic systems in differing regions of the world today, India's system would most likely be classified as ________. A. market socialism B. market capitalism C. centrally planned socialism D. centrally planned capitalism E. both capitalist and socialist

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E. both capitalist and socialist India had a centrally planned socialist economy for many decades, but the recent economic reform has resulted in a combination of both capitalist and socialist characteristics.

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India's rapidly expanding service sector of educated workers represents more than half of the country's annual GDP, despite that less than one-third of the country is employed. This trend is indicative of the world economic trend that ______. A. manufacturing is increasing only in developing countries B. currency trading has decreased C. communism is on the rise D. production has been decoupled from employment E. manufacturing is declining

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D. production has been decoupled from employment Manufacturing has not actually declined, but employment in manufacturing has declined and the world economic trend has shown increased production despite that decrease in manufacturing jobs, especially as a result of increased service sector jobs and technology.

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India is not one of the world's leading exporters. Which of the following has been detrimental to its ability to capitalize on global economic trade opportunities? A. Outsourcing B. Natural resources C. Infrastructure D. Information technology E. Manufacturing facilities

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C. Infrastructure India's infrastructure challenges make it tough for India to become a leader in exporting or importing goods, which is why the country focuses on services, technology, and outsourcing market needs. India, as an emerging market, has advantages such as information technology and outsourcing capabilities, excellent manufacturing facilities, and access to precious limited natural resources.

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Mexico is all of the following except ________. A. a Newly Industrializing Economy (NIE) B. high-income country C. a member of the expanded Triad D. a participant of the North American Free Trade Agreement E. home to an emerging market economy

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B. high-income country Despite Mexico's high percentage of economic growth, it has not yet attained a GNI per capita to qualify as a high-income country. The video mentions that Mexico is comprised of approximately 105 million middle-class people, out of the total 111 million people in the country, but Mexico still needs to work on its educational system as mentioned in the video. At best, Mexico could be described as an upper-middle-income country as a whole but its NIE status and rapid economic growth are also suggestive that it's in a lower-middle-income tier as well. OK

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