Global Marketing Test Questions – Flashcards

A fundamental difference between regular marketing and global marketing is:

Starbucks is building on its loyalty card and rewards program in the United States with a smartphone app that enables customers to pay for purchases electronically. The app displays a bar code that the barista can scan. This is an example of

The essence of marketing worldwide is to surpass the competition in creating perceived value, which can be represented as

According to Michael Porter, a global industry is one in which ________ can be achieved by integrating and leveraging operations on a worldwide scale.

The decision to enter one or more particular markets outside the home country depends on all of the mentioned factors

Coca-Cola achieved success in the Japanese market primarily b

Measured by national income, the United States represents the world's largest single market for goods and services. Roughly what percentage of world income is found outside the U.S.?

The cell phone divisions of Toshiba, Sharp, and other Japanese companies prospered by focusing on the domestic market. When handset sales in Japan slowed a few years ago, the Japanese companies realized that Nokia, Motorola, and Samsung already dominated key world markets. Atsutoshi Nishida, president of Toshiba, noted, "We were thinking only about Japan. We really missed our chance." This example illustrates:

Transnational companies, such as Toyota and Honda, have characteristic features that includ

In the United States, some people believe that globalization has depressed the wages of American workers and resulted in the loss of both blue-collar and white-collar jobs. This is an example of

During the past two decades, the world economic environment has become increasingly dynamic. To achieve success, executives and marketers must take into account all of the following realities

Market capitalism is an economic system in which:

Low-income countries have a GNI per capita of less than $996. The general characteristics shared by countries at this income level include all of the following

The majority of the world's population is included in the following economic category

Upper-Middle-income countries are also know as:

Nike produces only a small portion of its output in China, but when the firm refers to China as a "two-billion-foot market," it is referring to the fact tha

Product and market opportunities in a postindustrial society are more heavily dependent upon new products and innovations than in industrial societies. An example of this would be

The term "Expanded Triad" includes all of the following countries or region

To the extent that a country sells more goods and services abroad than it buys, there will be:

When countries or regions experience currency and/or economic stress, all of the following events can take place