Final Marketing Exam Part 2 – Flashcards
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Marketers consider all of the following examples of new products EXCEPT
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a 2010 model year automobile with the same style, parts, and color as the 2009 model.
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New products are important to a company for all the following reasons EXCEPT:
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immediate profits
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A firm's new-product strategy links the new-product development process with the objectives of the marketing departments, the business unit, and the corporation.True or False?
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TRUE
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Roger has lots of nice photos of his family on his digital camera and wishes he could display them on his desk at work without having to print them out. A coworker told him that he could purchase a digital photo frame to download and display his digital photos. Because Roger did not know such a product existed, digital photo frames represented a(n) _____ to him.
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innovation
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All of the following statements about how adopters participate in the diffusion process are true EXCEPT:
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there are three categories of consumers who will adopt an innovation Correct
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Martina loves her new Kindle and has tweeted to her followers several times about how great the product is. This is an example of communication directly from the marketer to potential adopters. FALSE
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FALSE
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A new-product strategy:
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is accurately described by all of these: describes the characteristics of products the organization wants to offer and the markets it wants to serve b. specifies the roles new products play in the organization's overall plans c. links the new-product development process with the objectives of the marketing department, the business unit, and the corporation d. is part of an organization's overall marketing strategy
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A VCR player is a good example of a product in the maturity stage of the product life cycle. True or False
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FALSE
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Procter & Gamble introduced a new fabric softener dispenser that consumers stick to the inside of the dryer drum and sent consumers free samples in the mail. This strategy likely increased the rate of adoption of the new product. True or False?
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TRUE
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_____ embrace products relatively early in the product life cycle, are likely to be community oriented, and often are opinion leaders themselves.
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Early adopters
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Which type of service processing uses technology or brainpower directed at customer's assets?
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information processing
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If a benefit is indirect to the customer, the marketer may find a challenge in promoting a product with little:
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benefit strength
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A group of services that support or enhance the core service is called:
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supplementary services
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Nonprofit managers do not need to worry about developing marketing strategies. True or False
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FALSE
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People for the Ethical Treatment of Animals (PETA) is the largest animal rights organization in the world. PETA works for better treatment of animals instead of achieving profits, market share, or return on investment. PETA is an example of a:
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nonprofit organization
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Services are considered intangible because most services cannot be felt or touched in the same way most goods can be sensed. True or False?
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True
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A nonprofit organization is an organization that exists to achieve some goal other than the usual business goals of profit, market share, or return on investment. True or false?
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True
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The advertising budgets of most nonprofits are too small to pay for the running of public service advertisements to promote their programs, activities, or services. True or False?
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FALSE
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All of the following are unique characteristics that distinguish services from goods EXCEPT:
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searchable
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A barber shop is an example of a service. True or False?
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TRUE
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All of the following are benefits of supply chain management EXCEPT:
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decreased cash flow
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Supply chain management is completely customer driven. True or False?
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True
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Manufacturers who require suppliers to meet certain environmental standards are implementing green supply chain management.
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True
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Water transportation is by far the most expensive mode of transportation,but it is also the most reliable. True or False
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False
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One of the most critical global supply issues for importers of any size is coping with the legalities of trade in other countries.
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True
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Electronic distribution is a distribution technique that includes any kind of product or service that can be distributed electronically True or False?
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TRUE
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Companies that use supply chain management technique typically also use a push promotional strategy. TRUE or FALSE?
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FALSE
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Supply chain management is a key means of differentiation for a firm and a critical component in marketing and corporate strategy. TRUE and FALSE?
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TRUE
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All of the following are business trends currently having a strong influence on the job of the supply chain manager EXCEPT:
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replenishment benchmarking
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All of the following accurately describe supply chain management EXCEPT:
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relies on a "push" strategy
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As products move through the marketing channel, channel members provide specialization and division of labor, overcome discrepancies, and provide contact efficiency. TRUE or FALSE
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TRUE
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Marketing channels can achieve economies of scale through:
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specialization and division of labor
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Which of the following is the lack of all the items a customer needs to receive full satisfaction from a product or products?
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discrepancy of assortment
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Kayak.com is a company that allows customers to efficiently search databases to find the best airline and hotel deals all over the Web. Kayak does not make bookings but rather provides recommendations for the best travel plans. Travel providers pay Kayak a commission when customers click through to their sites. Kayak.com, travelers, the airlines, and the hotels are all part of a:
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marketing channel or channel of distribution
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McKesson Wholesalers provides healthcare products to pharmacies. It purchases bandages, gauze, antibacterial cream, and ointments from a variety of different manufacturers and resells them to pharmacies so that many of the items a customer might need for a cut will be available in the store. McKesson is aiding consumers by overcoming a:
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discrepancy of assortment
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The Beistle Company manufactures Halloween decorations year-round, but customer demand is concentrated only during the month of October. By maintaining inventories of the Beistle Company's products, marketing channels overcome this spatial discrepancy. True or False?
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FALSE
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Vicobello is a major manufacturer of outdoor fountains that are popular in gardens. Even though fountains represent a product category that does not sell year-round due to inclement weather, Vicobello's sales remain steady all year because it sells to wholesale distributors that stock the product. Its wholesale distributors are primarily helping to overcome a(n) _____ discrepancy.
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temporal
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A discrepancy of _____ is the difference between the amount of product produced and the amount an end user wants to buy.
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quantity
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Lawn Boy manufactures 13 models of walk-behind lawn mowers and 6 types of riding mowers Even though lawn mowers is a product category that does not sell year-round, sales remain steady all year because Lawn Boy sells to wholesale distributors that stock the product. Its wholesale distributors are helping to overcome a(n) _____ discrepancy.
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temporal
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Jones Soda is positioned as the anti-Coke. In the early years, few mainstream retailers sold Jones Soda. Fans had to get their Jones fix in surf shops, tattoo parlors, and bookstores, adding to the brand's mystique. Jones Soda used its _____ to create a competitive advantage.
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distribution channel
