Executive Summary Of Business Ethics And Teleology Business

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In this study, an account of concern moralss was done. Business moralss is described as the criterions of behavior by which moral and acceptable determinations and actions are based. There exist assorted theoretical attacks to these criterions of concern moral behavior. Relevant accounts were made on these theories runing from consequentialism, utilitarianism, egoism, principilism and deontological attack.

Besides, certain ethical issues greatly influence the operational activities of today ‘s concern. Such issues include environmental issues, issues in merchandise ‘s advertizement and selling, consumerism and those attached to employment i.e. favoritism at work, labour use and equal chances were explained. In the visible radiation of these issues mentioned, it is believed that when giving them consideration affect the realization of concern aims. Areas of the concern aims that can be affected were besides examined in this study.

There are assorted deductions for a concern and its stakeholders to run ethically. This facet was besides looked into and eventually, appropriate decision and recommendations made for today ‘s concern.


Government and other stakeholders of the concern are stressing the relevancy of ethical patterns by concern organisations. In recent old ages, we have seen many unethical behaviors taking topographic point in the operations of certain concerns worldwide. This makes the society insecure for approaching concerns, healthy competition, and consumers.

Business ethical pattern is an issue which is progressively being given proper attending in the concern universe today. Businesss are recognizing that more and more clients are going ethically witting day-in-day-out. It is now being proved in recent surveies that many investors use the ethical behavior of a company in the society as a yardstick for taking company to put in. In order to stay sustainable and competitory in the planetary market, many concerns have recognised the demand to follow good ethical pattern.


The construct of moralss and concern moralss has been defined by assorted writers and commissioned bookmans. Ethical motives has been viewed as the construct of what is right and just behavior or behaviour ( Carroll, 1991 ; Freeman and Gilbert, 1988 ) . “ Ethical motives is the construct of ethical motives i.e. one ‘s ability to take between right and incorrect, good and bad, acceptable and unacceptable ” ( Desjardins, 2009 ; Valasquez, 2009 ) .[ 1 ]

The construct of ‘Business Ethics ‘ has come to intend assorted things to assorted people. Harmonizing to Velasquez ( 2009 ) , “ concern moralss is identified as a specialised survey of moral right and incorrect ” . Garrett ( 1970 ) defines concern moralss “ as the surveies of the impacts of single Acts of the Apostless, the house, the concern community, and society as a whole ” . Harmonizing to Weihrich and Koontz ( 1994 ) , “ concern moralss is concerned with truth and justness and has a assortment of facets such as the outlooks of society, just competition, advertisement, public dealingss, societal duties, consumer rights, and corporate behaviour both within and outside the concern walls ” . “ Business moralss is the criterion of behavior and moral values which governs certain actions and determinations of an organisation in its concern environment. Such concern actions and determinations are based on wide rules of unity and equity and stakeholders ‘ issues in the facets of merchandise quality, client satisfaction, employee rewards and benefits, local community and environmental duties ” ( Boone and Kurtz, 2005 ) .

For the intent of this study, concern moralss can be defined as the criterions of behavior harmonizing to which concern determinations and actions are made. Ethical motives can be described as a codification of behavior or behavior considered to be morally right. Business moralss entails the survey of the extent of morality that exists in the activities and determinations of a peculiar concern. Simply put, moralss in concern is based on the facts or averments of what is considered right or incorrect, bad or good and moral or immoral. For illustration, an ethical determination of a concern means making what is viewed as morally right. Hence, concern moralss provide a model for the behavior of concern personal businesss.


Different philosophers and theoreticians have propounded assorted theories on what can be considered morally acceptable and unacceptable. Among these theories are:[ 2 ]

Teleology ( Consequentialist theories )

The consequentialists approach to ethical concluding involves warranting an action by the results or consequences achieved by such action. From this fact, it is apparent that consequentialism is based on two rules:

What is morally right or incorrect depends merely on the results or consequences of an act.

The more good effects can be produced by an act, the better that act.

Harmonizing the consequentialists, the consequences achieved by an action or a determination determines whether to categorise it as an ethical or unethical one. In measuring what the best effects are, consequentialism is non really enlightening unless combined with other theory. Utilitarianism and egoism are the most influential signifiers of consequentialism.


In the useful attack to ethical consideration, accent is laid on the sum of good and injury which might be derived from an action or a determination i.e. justice a peculiar action or determination by the entire sum of felicity or sadness it creates. For illustration, when a company decide to travel its fabrication works from one location to another, what would be the sum of good i.e. felicity caused and sum of injury i.e. sadness that the motion would make. The useful attack to concern moralss is besides apparent when analyzing a peculiar action or determination on cost benefit footing. For illustration, when all the costs incurred from an action are added and compared with the ensuing benefits. If the benefit is more than the cost, the action may be considered ethical.

Harmonizing to a useful, if the sum of good appears to outweigh the sum of injury in the class of motion, the determination is considered as being ethical. But if the contrary is the instance, it is an unethical determination. A good mention for this is in the quotation mark of John Stuart Mill in his Greatest Happiness Principles. He quotes that “ Actions are right in proportion as they tend to advance felicity, incorrect as they tend produce the contrary of felicity ” . In a nutshell, utilitarianism says that an action that is ethically right in a given state of affairs is the 1 that produces the most happiness and least unhappiness for the largest figure of people. Associating the construct of utilitarianism to today ‘s concern, an organisation that weighs the sum of influences its determinations and actions has on the Numberss of stakeholders and utilize it as a footing of moral criterions is said to follow a utilitarianism attack.


Egoist theories define right and incorrect in footings of the effects to one ‘s ego. In any ethical determination doing state of affairs, an egotist would weigh and take among options those that would lend in the largest sum to his/her personal ego involvement. Before making this, critical consideration would hold been done in measuring the effects of such action or determination on his/her physical, mental or emotional public assistance. An egoist theories is apparent in today ‘s concern where a peculiar organisation base its ethical values on actions and determinations which it can to a really big extent, deduce its primary intent or aims.

Deontological Theory

This theory is besides referred to as “ duty-based theory ” of concern moralss. This is because the word deontological was derived from the Grecian word deon intending responsibility. Rather than concentrating and attaching what is morally right or incorrect to the effect that an action or a determination brings, deontologists based their determinations about moral right and incorrect on wide and universally acceptable ethical values such as honestness, equity, responsibility, regard for human existences etc. Harmonizing to the deontological attack, some actions or determinations would be considered incorrect even they created effects that were good while others would be viewed as good even when bad consequences were achieved. For illustration, an hearer encompassing deontological attack would probably take a firm stand on stating the truth about a company ‘s fiscal troubles even if making so might set the company out of concern and his/her occupation on the line.

Summarily, deontologist denies that what ultimately affairs is non the effects of an action but the action itself. Deontology is largely related to Immanuel Kant, a German philosopher. The deontological theory is apparent in many concerns today where[ 3 ]organisation critically put into consideration their concern activities so as to be just, accountable and transparent in their traffics with stakeholders.[ 4 ]5


Relative ethics/relativism

This theory states that there are no absolute truths, cogency or by and large acceptable rules of moralss and that what is morally right and incorrect mostly depend on single and the prevailing social positions and civilizations. The fact is that the relativist believed that the standards for mensurating right and incorrect alteration over clip and vary across civilizations. Simply put, comparative moralss is the denial of ethical tyranny.

Relativism holds the position that morality is comparative to the beliefs and norms of one ‘s civilization i.e. categorising an action as right or incorrect depends on the moral values hold by the society in which such action is pattern. An action may be classified as morally right in one society but morally incorrect in another. In the visible radiation of this, the relativist argues that there are no wide and universally acceptable moral criterions as these are dictated by what is being pattern in the society. Summarily, what is right for one may non be right for another or as a expression goes “ When in Rome, do as the Romans do ” This is the thought behind the construct of relativism.

Arguments against and for relativism

One of the statements against comparative moralss is that some is the belief of some people that cosmopolitan moral criterions is possible to be adopted even if some moral norms and beliefs differ among civilizations. Although, great attending can be given to cultural differences in moral patterns and beliefs, some of these patterns and beliefs that are morally incorrect should be pointed out. For illustration, the pattern of bondage before the civil war in assorted states. Relative moralss fails to recognize the fact that the principle behind certain social patterns may be governed by self involvement.

Since the moral rightness and inappropriateness of action depends on what is predominating in the society harmonizing to comparative moralss, it follows that one must obey the norms of a society irrespective of whether such norms are by and large incorrect or right because to diverge from them is to move amorally. Does it intend that if one is portion of a society that embraces racial favoritism, one should accept and advance it?

Besides, it is possible that members of the same society keep different positions and beliefs on a similar pattern. How do one justice what is morally right or incorrect in such state of affairs? The construct of relativism does non turn to this state of affairs.

Despite the unfavorable judgment above, the construct of relativism still has some recognition for turn toing social issues which are of import. Relative moralss points out the fact that different societies hold different beliefs and these beliefs are influenced by civilization. It besides encourages persons to research the principle for differences in belief while besides disputing them to analyze grounds for beliefs and values they hold[ 6 ].

Absolute ethics/absolutism

The construct of tyranny explains that certain actions or determinations are perfectly right or incorrect regardless of their results or effects every bit good as the principle behind them. For illustration, listen ining to private affair might be considered to be ever morally incorrect even if the ground for making such thing is good, and even if it leads to good consequence.

Simply put, ethical tyranny provinces that there is cosmopolitan or one individual moral codification or criterion that is absolute and which is every bit applicable to everyone in the society at all times. From this fact, it is apparent that absolute ethic is non dependent on single positions, bing civilizations of the society etc.

Arguments for and against tyranny

While moral relativism is seen as merely taking to jobs and struggle in one ‘s life and in society, it was argued that moral tyranny will take to no or small confusion i.e. when moral criterion is based on general rules. The other statement for tyranny is that it is true and to some extent, seen in our mundane lives. For illustration, we condemn or knock incorrect actions and praise good 1s. This is an grounds that moral criterion which is based on general positions exist.

Judging what is right and incorrect on a cosmopolitan moral criterion is seen as knocking other people ‘s civilization. Harmonizing to the relativist, this is intolerant as moral unfavorable judgment of others is inappropriate. Another cardinal unfavorable judgment of tyranny was its deficiency of human concern. Critics argued that seeking to keep order by coercing or scaring people into conformance by holding to a cosmopolitan moral criterion can destruct an single potency for moral judgement. Many philosophers besides argued to oppose the thought of tyranny in a state of affairs of life and decease. For illustration, say it is decided that it is perfectly incorrect to lie under any state of affairss, what if one is faced with the pick in which he/she must lie as a consequence of no other option.


An ethical issue can be described as a job, state of affairs or chance which requires persons, group or an administration to take among several actions those which must be evaluated as right or incorrect, ethical or unethical. Hence, an ethical issue from concern of point of position is a capable affair which raises inquiries about the criterions of behavior or behavior which are being adhered to by the company offprint from the fiscal motivations. In some state of affairss, certain ethical issues may necessitate the company to set about behavior which is unprofitable if it adheres to one set of criterions or profitable if adheres to another set of criterions. For illustration in the UK, while using adult females at lower rates of wage than work forces may hold been considered acceptable harmonizing to the concern moralss of the 1960s, it was non by the 1970s and so the Equal Pay Act which was passed in 1970. Examples of ethical issues faced by today ‘s concerns are:[ 7 ]

Environmental Issues

Environmental issue is going an country of increasing concern for every concern today. Sing the turning concerns of planetary heating, many concerns now strive difficult to cut down their emanations of C dioxide and promote the production of more energy-efficient equipments and contraptions. The aim is to stabilise nursery gas concentration in the ambiance at a degree considered less able to trip unsafe clime alteration. Other environmental issues that can impact the operational activities of today ‘s concern are in the facets of H2O use and pollution, responsible sourcing and waste direction i.e. recycling. For illustration, the Coca-Cola Company has environmental issue in India when it was reported by some communities that its operation has led to shortage of H2O, H2O pollution and illegal toxic dumping. This truly affects the operation of the company. Other recent issue that raised ethical inquiries is that of BP Gulf oil spills.[ 8 ]

Employment Issues

These are issues associating to working for, or taking up a function in an organisation. Examples of issues originating from dispatching one ‘s responsibilities in the workplace are:

Discrimination: This occurs when persons are non being treated consequently in the workplace. Examples of countries where favoritism may happen are in wage, publicity and public presentation rating. Besides, racial and sexual favoritisms in an organisation create ethical issues which can in bend affect the operations of such organisation. In the UK, employers must non know apart base on the aforesaid factors and if found guilty in any aspect by any employer, such employer will be apt.

Equal Opportunities and Diversity: On the land of being runing ethically, many organisation give proper attending to equal chance during the procedure of enlisting, choice, staff preparation etc. They besides promote diverseness in every facets of their concern operation by using and covering with different people of different nationalities, backgrounds, civilizations, people with disablements etc. All these travel a long manner in act uponing concern operations. For illustration, failure to give equal chances may take to high rate of staff turnover, cut down employee morale and the rate of absenteeism in an organisation.

Ad and Selling

The procedure of making consciousness for merchandises and services, the agencies of distribution, the ways in which product/service are priced and the promotional schemes adopted are concern country that generates possible ethical issues. For illustration, false or deceptive selling communications i.e. the usage of delusory gross revenues tactics can endanger client ‘s trust in a company. Besides, bear downing unneeded and indefensible high monetary value or prosecuting in monetary value repair for a merchandise or service may be considered unethical by purchasers or users. These can impact concern operations. Many concerns try to follow ethical criterions for advertisement and selling and this goes a long in act uponing how they operate.[ 9 ]Labour Use

The manners in which labor is being used and paid for in the production of goods and proviso of services constitute a major issue to concern moralss. For illustration, using labour at below lower limit pay, non following with wellness and safety criterions, hapless working conditions etc are current ethical issues in today ‘s concern. Besides, it was revealed late that the sums of money paid as rewards to workers by companies in some portion of Asiatic and African states are by far excessively low compared to the sum of labour utilized for production.


In the UK and other parts of the universe e.g. US, consumers have rights to quality merchandises and services. That is the ground why concerns, during their procedure of production give proper attending to methods adopted in the procedure of production and criterions laid down by ordinances. On the land of being ethical in operation, concerns now engage in proper merchandise labelling, packaging, honorable advertizement, safe and quality merchandises etc all for protecting consumer ‘s involvement.


Business aims are the desirable terminal consequences which an administration seeks to accomplish. By and large, every concern wants to maximise net income, assures equal return on investings addition market portion, achieve concern enlargement, cut down environmental impacts and meet or if possible, exceed stakeholders ‘ outlooks. Ethical consideration affects concern organisations of all sizes. Aspects of the concern that generate concerns when sing ethical operation are discussed below:[ 10 ]

With the lifting demand for merchandises and services as the universe economic system grows, concerns have a higher inclination of increasing gross revenues and maximizing net incomes every bit long as they meet the demands of clients. Modern concerns are increasing seeking ways of transporting out their operational activities in a mode that assures less impact on the environment. In the UK for illustration, it is known that the aims of the building companies are influenced by sing issues such as understating waste, energy usage, H2O use, and pull offing emanations to understate injury.

Besides, keeping an ethical workplace involves short-run costs against concern aims. Prosecuting employees and other stakeholder i.e. providers in ethical operation take clip and money. Besides in line with, people with disablements can non execute organizational undertakings and take up more ambitious functions as those without any disablement. An administration who on the land of moving ethically employs more handicapped employees can see less occupation public presentation although might be viewed as making the right thing. But the fact remains that realization of aims may be hindered by such administration.

Every concern wants to guarantee its stockholders adequate return on investing. Where a peculiar concern consists of many unethically cognizant investors, sing ethical operation by such concern might be seen as non relevant by the stockholders who have the vote right of seling their portions or even discontinue the concern.

Another of import manner in which concern aims are affected by ethical consideration is that it influences concern way. At times, sing transporting out concern operation in an ethical manner creates confusion for new and immature concerns on how to incorporate this with the aims which have already been set. As pointed out earlier in this study, consumers are progressively going ethically witting. In the visible radiation of this, many concerns end up puting precedences in the order in which they should non during the class of set uping their aims.


Build gross revenues: For an organisation carry oning its concern operation in an ethical manner, there is higher inclination for it being the most preferable pick for clients particularly as most people now base their buying determinations non merely fiscal factor but on other relevant issues where being ethical is portion of.[ 11 ]

Increase gross: Obviously when ethically concerned clients are cognizant that a peculiar concern conducts its concern personal businesss in an acceptable mode, they tend to sponsor such concern and as gross revenues addition, concern gross additions and more net incomes generated. Harmonizing to the KPMG study titled “ Ethical Business and Sustainable Communities ” ( May 2002 ) , it was revealed that 91 % of consumers are more likely to buy goods or services from concerns that the consumer sees as moving ethically.[ 12 ]

Attract investing: It has been proved in the UK that long-run investors such as pension financess who run big investings for 1000000s of ordinary people believed in company who does non transport out its concern operation merely on fiscal motivation, but besides on societal and ethical issues. Apart from this, the Numberss of ethically cognizant investors have grown in recent old ages. Harmonizing to The Independent on Sunday 17 January 2009, it was revealed that 85 per cent of equity ISA investors were sing puting in ethical financess and 67 the old twelvemonth. This figure shows how relevant it is for concern to see runing ethically.

Competitive advantage: An organisation runing ethically has a higher chance of deriving competitory advantages over its challengers who does n’t. In today ‘s planetary market, it is necessary for concerns to implement good ethical pattern to stay sustainable and competitory. Many concerns use sound ethical pattern as a scheme to combat rivals.

Promote employee trueness and motive: By handling staff consequently and supplying equal chances in assorted concern countries such as wage, publicity and occupation assessment. The rate of staff turnover will be reduced to zero or a minimal, staff will be loyal to the organisation and motivated to dispatch their contractual responsibilities towards the realization of set aims.

Better the image/reputation of a concern: In the universe of today ‘s concern, ethical operation is one of the standards of taking responsible concern. For illustration, responsible sourcing of natural stuffs which Tarmac Construction Company has ever embraced enabled it to possess alone image in the eyes of its stakeholders.

Operating ethically besides helps to protect trade name value, better corporate citizenship and consumer assurance in a concern.[ 13 ]

Promote trust in a company: Clear ethical patterns create trust in the company, both internally and externally. An organisation that demonstrates good ethical values has a high chance of accomplishing client trueness and trust.

Harmonizing to Holme ( 2008 ) , “ it has been besides been found that providers are confident in, and ever looking to provide organisations with good ethical pattern that they can swear ” .

A “ STAKEHOLDER ” is anyone who influences or can be influenced by the activities of a concern. Stakeholders are classified as internal i.e. the people within and who carry out twenty-four hours to twenty-four hours work of the concern e.g employees. And external stakeholders i.e. those that purchase, usage and influence the sale of merchandises or services of a company e.g. clients.

Employee: It is non merely on the organisation that runing ethically has effects. Employees are cardinal internal stakeholder of any organisation. Organizational moralss such as advancing equal chances, giving proper attending to employee wellness and safety, non prosecuting in any act of favoritism, proviso of quality working conditions etc make the workplace an interesting topographic point to be and besides heighten occupation public presentation. As pointed out earlier, employees will be motivated and remain loyal to the organisation.

Stockholders: For the stockholders, their dividends may be reduced in the short-term due to both fiscal and non-financial costs incurred from ethical operation, but in the long-term as people become cognizant of the concern operations, gross will increase and more dividends will be distributed to stockholders. Besides, from a stockholder ‘s point of position, a concern that is runing ethically provides higher confidence on prosperity. That is the sort of organisation which clients, employees, providers etc want to cover with. Presentation of good concern value is achieved by stockholders.

Customers: Customers will hold assurance in the concern. Without any benefit of uncertainty, they will sponsor the company ‘s merchandise or service thereby lending to the concern success. As pointed out earlier, client keeping will be achieved and more possible clients will be attracted to the concern.[ 14 ]


This study has revealed that good ethical patterns by concerns are really important to the realization of organisational success. A concern organisation that embraces ethical ways of carry oning its concern personal businesss is more likely to accomplish employees ‘ committedness, trueness and satisfaction which in bend lead to quality of plants and increased public presentation than unethical one. Such concern will besides portray good organisational value in the eyes of the stakeholders. It is besides concluded that following good ethical behavior will increase being competitory, concern gross revenues, net income, clients keeping and trueness and investings to advert a few.

Since the relevancy of concern moralss can non be downgraded in today ‘s concern universe, it is extremely recommended that concern organisation embracing ethical patterns. Businesss should manage ethical issues such as favoritism and equal chances in the workplace in the best possible manners. Obviously concern do operates in vacuity, environmental issues such as energy use, understating waste and recycling should be decently addressed so that concern operations will non be negatively influenced by stakeholders.

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