Exam 3 – Internet Marketing – Flashcards
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A site that lists items by topic is called a:
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A. directory
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___ is the development of web pages in a manner that is friendly to search engine spiders.
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B. SEO
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The objective of keyword bidding is to:
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A. get the best ranking for the lowest cost
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A search engine determines rank on its results pages by:
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B. secret algorithms
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___ is the set of techniques designed to make web pages rank highly on search engine result pages.
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C. SEM
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Where do "organic" or "natural" search rankings appear on a search results page?
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C. To the left underneath the paid search terms
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Search engine results produced by a search engine's algorithm when indexing unpaid submissions is called:
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C. organic search
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A "flash" page is not a good idea because it:
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A. inhibits the crawler's ability to index the site.
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Types of search matches that reaches the widest audience are called:
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B. broad
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Using this type of match will ensure your ad will not appear.
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C. Negative
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This type of match is the most precise
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A. Exact
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___ is the term used to describe the process of creating customer demand beginning with awareness and contributing through customer development.
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A, Demand generation
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Which statement is true about the B2B buy cycle?
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B. The B2B buy cycle implies a process with multiple participants that occurs over time.
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Essential steps in the lead generation and management process include:
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A. follow up to convert lead to sales.
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Communication channels for generating sales leads include:
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C. both of the above (trade shows in the real worlds and online advertising)
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Sources of inbound marketing sales leads include:
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C. neither of the above (sales leads purchased from marketing agencies and cold calling by the field sales force)
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Reasons the lead generation and management process is important include:
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B. reducing the cost of sales
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Qualifying sales leads means:
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B. asking a standard set of questions to determine needs and budget
