United Way Essay Example

are United Way’s core competencies? What strategies have United Way’s leadership tried in the past, and how successful have they been? What additional strategies might you suggest?

United Way is a charity foundation that finds it encouraging the world’s involvement by companies in corporate social responsibilities. United Way will compete by rebranding the company’s image “doing what matters,” in the community it serves. United Way’s past strategies that leadership has tried in the past was trying to raise money through as many clients as possible. Brian Gallagher currently the CEO has made a dramatic change in the company’s approach. Brian established new membership’s standards to enhance the level of accountability. He changes the company’s image of just fund raising to doing what matters in the community. Brian believes this will lead to less finger pointing about where is the money donate going to and this will be proof. The past strategies were successful because of record reaching donations that United Way has once reached but like all things must evolve in order to survive.

4. What unique responsibilities does United Way have regarding ethical behavior and “best practice” governance and financial accountability models?

How successful will United Way be in creating change at the local level? Is United Way’s mission still viable? United Way unique responsibility it has regarding ethical behavior and best practice regarding governance and financial accountability has change the focus from fund raising to “how much impact did we have on our community?” Brian believes it is the company responsibility to be accountable to the investors by creating value and offering a concrete return. UWW governance their local offices

by requesting an annual report to the headquarters. Making change will be easier by taking the annual report that is provided by the local agency to look at what can be done to improve the local levels. I believe United Way’s mission is still feasible because there are a lot of little charities around collecting money but yet there are so many problems that need to be fixing in our neighborhoods. Brian’s vision on where he will like to see the company go is perfect because all the issues that has been opposed in this article. People who donate should think as investors and investors love to see their value from their investments.