Southwest Airlines Mission and Vision Statements Essay Example

Southwest Airlines has two statements declaring their mission. “The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit. ” This mission defines that customer service is their top priority. Southwest differentiates themselves not only by their reputation for customer service but by the value it places on a happy workforce. Southwest declares their commitment to delivering a quality product to customers while strongly focusing on customer service.

Since its beginning, Southwest has relied on its values – concern, respect, and caring for employees and customers. Southwest Airlines prides themselves on employee focus with the belief that happy employees will generate happy customers. Southwest does not have a vision statement, but has a mission dedicated to their employees. “We are committed to provide our