Malincho Case Study Essay Example

U.S (e.g., Bygrave & Zacharakis, pp 39-40).

2.What business models are open to a food-product importer? What steps should Kalin take to position his company for the next phase of early-stage-growth? In order to take his business to the next phase of early stage-growth, Kalin should look for ways to develop. He must do this to avoid competitors from growing and taking the market share from him, which could weaken his position. Timing is critical to the success of any growth strategy. Kalin needs to access whether his business can cope with expansion, if he has the resources and systems in place to carry on the existing business while expanding elsewhere and if new initiatives are likely to disrupt existing performance. Working with the customer current customer following he has, he must find ways to please his current clientele while building resources to attract new ones.

* Create a Web site to advertise the company or sell products online. It was wise for Kalin to setup a website for expansion. This gave him the opportunity to add other gourmet products. Web-based boutique will allow him to reach millions of shoppers around the world without paying large amounts of overhead. * Expanding the product line to offer complementary products or services. Once he hits on a product or service that customers really like, Kalin should not miss the opportunity to bring out related items to diversify his product line. * Finding ways to increase sales to existing customers. This is cheaper than finding new customers. Even if you he expands his product line, Kalin can boost revenues by selling more existing product or service

to the clients. * Hire, a freelancer, an intern, an independent contractor, even his girlfriend. This will allow him to cultivate a large network of talented people that Kalin probably could not afford to hire full time.

3.What would be the concerns of a potential investor? There will always be questions and concerns from potential investor. How Kalin answers these question could mean the difference between failing, surviving, or thriving. Kalin should be prepared to answer these example questions clearly and concisely.