Introduction for Internet Cafe Marketability Essay Example
Introduction for Internet Cafe Marketability Essay Example

Introduction for Internet Cafe Marketability Essay Example

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  • Pages: 3 (693 words)
  • Published: May 17, 2018
  • Type: Case Study
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STUDY OF MARKETABILITY OF INTERNET CAFE BUSINESS IN SELECTED AREAS OF GENERAL TRIAS, CAVITE

These businesses usually provide snacks and drinks, hence the cafe in the name. The fee for using a computer is usually charged as a time-based rate. Originally named after its Patron Saint, Francis of Assisi, 1181-1226, the municipality of General Trias was founded in December 13, 1748. The original name of the town was changed to General Trias in honor of Gen. Mariano Trias (1868-1914), by virtue of a law fathered by Emilio P. Virata during his term as representative of Cavite, 1919-1921.

The name Malabon was derived from either Labong (bamboo shoot) or mayabong (luxuriant), referring to the trees and other plants abounding the place. At any rate, the first reference seems to be more probable than the second because General Trias, a noted writer, adopted the "nom de guerr

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e" "Labong", a word which he often used in his writings and conversations. Internet Cafes is one of the major economic activities due to its high demand particularly in 10 Barangays of Poblacion. This study aims to determine the marketability of Internet cafe in selected areas of General Trias, Cavite.

What are the problems encountered by the owners of internet cafe businesses in selected areas of General Trias, Cavite? What are the possible improvements to overcome these problems? Significance of the Study This study would benefit those who are in the internet cafe business. This study would provide them information regarding the economics of the business. Primarily, this study intends to provide significant benefits to the following entities: The internet cafe business. It will inform the owners of the internet cafe businesses better marketing strategies today.

Potential

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entrants. This study would serve as a tool for the selection of a business worth investing. Future researchers. This would serve as their reference for a further study on internet cafe businesses. Objectives of the Study Generally, this study was conducted to determine the marketability of internet cafe businesses in selected areas of General Trias, Cavite. Specifically, the study aimed to achieve the following: 1. Determine the profile of the internet cafe businesses in terms of ownership, years in operation, operating hours and operating days;

Identify the financial statements of registered internet cafe businesses in selected areas of General Trias, Cavite; Distinguish the challenges encountered in operating the business; and identify the possible improvements to overcome these problems. Scope and Limitations of the Study The study only focused on determining the marketability of internet cafe business in selected areas of General Trias, Cavite. Furthermore, the data presented in this study was limited to the information provided by the respondents.

The marketability of a internet cafe business in selected areas of General Trias, Cavite was identified and analyzed in order to have a basis for internet cafe business development proposal and this study was conducted for four months. Definition of terms The following terms were defined within the content of the study: Capital - The amount of money used to start a business. Expenses - Money expended or cost incurred in a firm’s efforts to generate revenue, representing cost of doing the business.

It is a place which provides internet access to the public, usually for a fee. These businesses usually provide snacks and drinks, hence the cafe in the name. The fee for using a computer is usually

charged as a time-based rate. Location - It pertains to the place where tinapa business is situated. Marketability - It indicates that the product can be bought and sold easily. Marketing - It is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development.

Sole Proprietorship - A form of business organization characterized by a single owner. Conceptual Framework The study determined the present status of internet cafe business operation in selected areas of General Trias, Cavite and to find out the business profile that includes the form of ownership, the duration of operation, the operating hours and operating days; the financial statements of registered internet cafe businesses in selected areas of General Trias, Cavite; and the possible improvements to overcome these problems from November 2011 to January 2012.

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