Psychology Essays

Consumer behavior had been a topic of interest in the fields of marketing since knowing and understanding the psychological profile of consumers would be an advantage for the companies. Companies spend millions to conduct marketing research on consumer behavior (Hawkins, Best & Coney, 1998). On the other hand consumer behavior is also a revealing object […]

Consumer behavior is the study of individuals, groups, or organizations and the processes they use to select, secure, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. It blends elements from psychology, sociology, social anthropology and economics. It attempts to understand […]

Consumer buying behaviour can be defined as the way in which consumers or buyers of goods and services tend to react or behave when purchasing products that they like. Buyers tend to exhibit different types of buying behaviour when they are in the process of purchasing goods and services and the behaviours witnessed are influenced […]

Biological and Social/Cognitive Approaches to Forming Habits Habits are routines of behavior that are repeated regularly, sometimes are compulsory, and in some people, often go unnoticed. People have experienced of attempting to change some of the habits, and find that process difficult to do. Some people get frustrated; others live with that like something normal […]

This is a copy of a now defunct website in which a consumer details the activities of his “redneck neighbor. ” Read the descriptions of the neighbor and his activities and look at the pictures. What is going on here? Why is the author upset? Is the author’s neighbor intentionally trying to provoke others with […]

Generational marketing is the practice of appealing to the unique needs of individuals within more than one specific generational group, with a generation being a group of individuals born and living about the same time. Not every generation is alike, nor should they be treated by marketers in the same way. Multi-generational marketing is the […]

Tonya is a girl who demonstrates personality traits at parties with her friends that are very different from those she exhibits when she participates in class activities. One who does not know much about personality and the person-situation controversy may wonder why Tonya’s personality traits are different. Using my knowledge of both the person-situation controversy […]

At SMK Jalan Bunga, Sg. Panjang, there has been a significant increase in disciplinary cases. As the Head Prefect, along with the teachers, we are determined to address this issue and prevent any further harm to the school’s reputation. To gain insight into the root causes of this problem, we conducted a survey and interviews […]

The Chevy Volt case illustrates the challenges faced by large corporations such as GM. Effective strategic decision making necessitates a leader’s vision to attain profitability and sustainability, the primary business goals. However, conflicts among management committee members can hinder the assessment of whether their chosen course is beneficial. Conversely, smaller companies with fewer decision makers […]

Responsibility is key when managing an organization, making it crucial to instill the importance of leadership in future leaders. Personally, I realized my desire to be an effective leader through self-reflection. However, it was not until I took Education 630 with Dr. Dennis Van Berkum from Minnesota State University that I truly understood my potential […]

1. What learning theories apply to the way in which viewers form their perceptions of reality based on reality TV programs? • Consumers are predominately exposed to vicarious/observational learning theory or operant conditioning. (Hint define and elaborate vicarious learning theory (monkey see, monkey do) or operant conditioning via rewards and punishments) • Reality programs provide […]

Inferiority complex is a term used to describe a sense of inferiority an individual feels about oneself towards other people or even people in a whole nation who dismiss their own culture as inferior to the cultures of other countries. Such feelings can arise from an imagined or actual inferiority, therefore there is no such […]

In this advanced world of technology, many new ideas are continuously emerging that are very helpful to lighten the burden of people especially to those who are busy. Due to phenomenon, technology geeks come up with the idea of “Online Shopping”. An understanding of consumers’ needs and factors influencing their behaviors and intentions when shopping […]

It could easily be proven with the right set of data presented in the right light that the Global recession is causing people in the workplace to cause problems at an increased rate, and in a worst case scenario, go ‘Postal’ on other employees. This case study does not prove that a recession either impacts […]

Both companies and healthcare institutions, like hospitals, have a global presence and are focused on profitability and market share. In order for hospitals to succeed, it is essential that their employees are aligned with these goals as they play a vital role in propelling the organization forward. This is especially important because patients, who are […]

This essay is going to discuss the paradigm shift of work culture and the related issues in the present-day context. A brief description of the factors of organization relevance will also be given. This will be done by defining paradigm and paradigm shift. Then discussing the paradigm shift of work culture and the related issues […]

Nowadays, Internet is not only a networking media, but it is also used as a means of transaction for consumers at global market. The Internet is becoming popular in Malaysia, as it is a virtual place where people share their ideas, build communities, shape the future democratically, and promote a new way of doing business. […]

The text highlights the continuous impact of social diversity and social pressure on individuals in social psychology. These influences persist in both public and private settings. Social pressures manifest in various ways, including social roles, norms, and types of diversity. Shakespeare once compared this phenomenon to “All the world’s a stage, and all the men […]

The text discusses the need to find innovative solutions for replacing a skilled workforce that displays repetitive behavior. It centers on Konigsbrau’s Ukrainian subsidiary, which is a Munich-based company renowned for its excellent beer production worldwide. The case revolves around Wolfgang Keller and Dmitri Brodsky, with Brodsky being in charge of the sales team and […]

Identify the different forms of ownership that might be adopted by MUFC and how these might lead to different expectations. Stakeholder expectation is the third influence on the purpose and strategy of an organization. That’s a challenge because there are likely to be many stakeholders, with different expectations. Therefore, managers need to take a view […]

HSBC Bank UK is a public limited company that is headquartered in London, England. The HSBC was founded in Hong Kong, China, but was forced to move to London in 1992. According to Forbes Magazine, HSBC Bank is the largest banking group in the world. Also, Forbes Magazine stated that the bank is the sixth […]

In the OB in Action Case Study – The Employee Whisperer, we discover that a new way of thinking for employee motivation in the workplace is “fun”. By “fun” it was meant that the employees were given incentives to laugh while at work and enjoy what they do, to make friends and think outside the […]