Media Essays

In the difficult times of Cold War, Hollywood produced a number of action films, all of which shared similar narrative patterns – American hero arises and defeats the evil empire of Soviet Union (whether literally or figuratively). The films like Rocky IV, Rambo III and Red Dawn are considered the striking examples. As Stephen Prince […]

Jose Rizal, our national hero, was one of the Filipinos who asked for reforms. These reforms will grant the ultimate dream of the reformists; assimilation. Filipinos will be given the rights that they deserve. Rizal choose to seek for reforms than to start a revolution because he knew that Philippines was not yet ready to […]

The white rose movement was a non-violent resistance group operating in Nazi-Germany from June 1942 till February 1943. The movement used propaganda in an attempt to change the views of Germans and Austrians against Adolf Hitler. The movement received a lot of support from German youths who had been conscripted into Hitler’s Youth Armies. However, […]

In examining the events leading up to the Holocaust and how such a crime of epic proportions could have occurred, it is important to analyze the role that Nazi propaganda played in bringing the German people’s ideals in line with the Nazi party. Widespread and extremely effective, Nazi propaganda manipulated the entire German state by […]

The Impact of the Telecommunications Act of 1996 on Free Speech and Propaganda Published on July 1, 1996, an article titled “Propaganda and Mass Communication” discussed the effects of President Bill Clinton signing the Telecommunications Act into law earlier that year. This significant legislation brought about extensive changes to communication regulations in the United States […]

In the United States of America, every citizen, on average, will encounter over one million advertisements every year (Godin, 1999). This means that the average American is seeing or hearing an advertisement every three seconds, every year. It would appear that this rate has been quickly increasing over the past two decades. Since 1993, the […]

In this day and age advertisement is around every corner. Cell phones and the internet put advertising and the real word at our fingertips 24/7 and advertising has also become as advanced as the technology that brings it to us. Marketing professionals are finding new ways to instill their brands upon us, and targeting different […]

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According to Article 19 of the Universal Declaration of Human Rights, – everyone has the right to freedom of opinion and expression; this right includes freedom to hold opinions without interference and to seek, receive and impart information and ideas through any media and regardless of frontiers – or in other words, “freedom of expression”. […]

Over the years, The Broadway Cafe has partnered with the community by offering coffee coupon books to be sold as a means of raising funds. In addition, the company engages in charitable programs and community activities as a way of reaching out and raising money within the community. However, concern arises for the Broadway Cafe […]

The Inception of Television: Television has always been a medium for educating, spreading awareness and mainly entertaining for over four decades now and will go on for decades to come. But the question faced today by the audience is whether television has lost its authenticity and innocence that it once had when it came to […]

Dominates of Mass culture theory Where democratic and egalitarian, nevertheless are highly hierarchically structured Listening to certain forms of music or expressing a preference of certain films still identifies one as a member of the cultural elite, the political and economic elite, the descending part of the middle classes, or the working class. Traditional culture […]

Although film, TV, and radio have common ethical considerations, their application varies depending on the content, audience, and broadcast time. For example, portraying murder on Nickelodeon is unsuitable due to its focus on children’s programming. This is because parents do not want their young children exposed to such content. The station is dedicated to programming […]

Despite the ever-changing nature of media and its content, certain enduring qualities persist, such as widespread accessibility, personal consumption, and widespread dissemination in society. As a result, an increasing number of people are vulnerable to both favorable and unfavorable effects of media influence. Research in social psychology has investigated the effects of media on children’s […]

Executive Summary British television viewing levels had stagnated in the 1980s due to already high levels of television viewership (3. 5 hours per day) and the rapid penetration of the VCR. This caused broadcast companies like BBC and ITV to look for new ways to spurn growth. The British government tried to allocate three of […]

INTRODUCTION Distribution of products constitutes an important element of marketing mix of a firm. After development of the product, the entrepreneur has to decide channels or routes through which the product will flow from the factory to the potential customers.He has a number of alternatives available to him. The entrepreneur may choose to distribute the […]

Impact of Mass Media on Enculturation The mass media and culture go hand and hand in today’s society. The American culture thrives on the Mass media and this has become American culture today. “Mass media is any medium used to transmit mass communication. Until recently mass media was clearly defined and was comprised of the […]

1. Sports have exploded across the globe in every aspect to the game. The author says that commercial sports have become global in scope for two reasons. First, those who control, sponsor, and promote them seek new ways to expand markets and maximize profits. Second, transnational corporations with production and distribution operations in multiple countries […]

The marketing strategy of Red Bull can be considered as one of the most successful one over the years. Red Bull has been famous for building a beverage brand without relying on mass-media. The central component in all marketing activities of Red Bull was “Word- of mouth”. Besides, Red Bull also created “adult cartoon” advertisement, […]

Email has become so entrenched in our lives that it has become the common mode of communication in the workplace, and for some, it has become a lifeline to the world as well. Many of us can hardly imagine life without it. That email enhances as well as complicates our daily business is a given. […]

The media influence how people experience social life. Media such as newspaper, television and film, are important sources of information, education and entertainment. It can be used to learn more about the world and the people in it. In this regard it can be said that the media represent, interpret and endorse aspects of social […]

Target Market: The success of the Baby Einstein concept depends upon identifying the appropriate target market. Because Baby Einstein provides a line of multimedia products and toys that specializes in interactive activities for children aged 3 months to 3 years old. Where Discovery Begins” is what we market and new/expecting parents who are working professionals, […]