Mass Media Essays

One of the main sources of revenue for the media is advertising. For commercial television, radio and the press, advertising is their lifeblood. Advertisers have one aim. This is to promote sales of their products and services through ensuring that their adverts reach their target audiences. The profitability of ITV, Channel 4 and other commercial […]

I am going to analyse two printed media texts. The first text is taken from the “Thomson Freestyle Holiday Brochure” Promoting a small Greek island called Zakynthos. The target audience is aimed at the young and lively groups, ranging from eighteen to thirty. The second text is taken from the “Thomson Lifestyle Brochure”, still promoting […]

Everywhere one turns in modern society, there is a pervasive, constant, and strikingly homogenized 24-hour flow of images, opinions, entertainment, news, advertisements, analysis, and other information available from the different mass media. Academics, the general public, and the media itself have tried to probe the nature of the media’s idealized and remarkably similar messages and […]

“Public relations is nothing but spin?” this document has set out to examine what Public Relations really is, its uses and common arenas, as well as what ‘Spin’ means and the manner in which it is used today in Public Relations by companies and politicians and governments. We endeavour to give definitions of both as […]

New tourism slogan: It’s more fun in the Philippines The Department of Tourism (DOT) has unveiled its new slogan to encourage foreign travelers to visit the Philippines. The new slogan— “It’s more fun in the Philippines”—appears simple and sleek but there’s a catch. In its newly-launched website, http://itsmorefuninthephilippines. com, It showed “commuting” as traveling by […]

HubSpot is a dynamic and promising startup that has recently reached its 1,000 customer milestone. The company, led by founders Brian Halligan and Dharmesh Shah, offers an intuitive and easy-to-use marketing software that acts as a tool for customers to spearhead their ‘inbound marketing’ campaigns. The company is an evangelist of ‘inbound marketing’ where companies […]

ProAdvertising has grown to be an industry worth many billions of dollars across the world. Almost all public space has some advertisements in sight and all forms of media, from newspapers to the Internet, are also filled with adverts. Whilst this helps companies sell their produces, and helps consumers to learn what is on offer, […]

Although I am also a troll, the prevalence of trolling on Facebook has bothered me. Trolls find pleasure in creating mischief, whether it be through practical jokes, offensive remarks, or general annoyance. For example, they may visit an English forum and engage in conversations using a different language or join a baseball group solely to […]

The Value of Public Statements of Opinion From talk radio to television shows, from popular magazines to Web blogs, ordinary citizens, political figures, and entertainers express their opinions on a wide range of topics. However, these opinions are not always worthwhile, for they do not always foster democratic values and ideals, such as the freedom […]

Moss Kendrix was born in Atlanta, Georgia in 1917. He attended Morehouse College in Atlanta. While there he became editor of the school newspaper, The Maroon Tiger, and also cofounder of the Phi Delta Delta Journalism society which was the first and only society of its kind for African-American journalism students. After graduating Morehouse in […]

1. How would you define crowdsourcing? I would define crowdsourcing as a new and innovative way of outsourcing, whereas a job that used to be performed by employees is outsourced to a large, undefined group of people, whereby the medium used generally the internet is. Crowdsourcing is different from an ordinary outsourcing since it is […]

Radio Pakistan’s broadcasting center transmitted a declaration of independence on March 26, 1971. The transmission was intercepted by a Japanese ship in Chittagong Harbor and rebroadcasted. Throughout the war, the radio station became known as Shwadhin Bangla Betar Kendro (Independent Bengal Radio Station). It had to relocate multiple times due to heavy shelling before eventually […]

During the half time of the Super Bowl this year, many commercials were shown to the audience for their very first time. One of the most successful commercials among them is the Mercedes-Benz’s “Soul” commercial because of its choice of communication method, and the use of several communication techniques and features like Aristotle’s “Rhetoric,” intrapersonal […]

Over the past 25 years, the television market has grown and accelerated significantly. In 1982, a major turning point occurred when the Indian government allowed for the importation of numerous color TV sets to broadcast the Asian Games in New Delhi. This event marked the beginning of a substantial increase in India’s television industry, making […]

Journalism involves sharing stories that cover various cultures around the globe. These stories have the power to impact the public, offering them valuable skills to address behavioral issues. According to Lorimer and other authors, journalism takes the form of storytelling, helping to decrease uncontrolled anger, particularly in children. They also argue that journalism focuses on […]

ZooZoo, the new brand ambassador of Vodafone, has created a furore in the advertising industry. Zoozoos have been successful in giving Vodafone a makeover and establishing maximum brand presence. I consider it to be a perfect example of a well-laid out marketing strategy for the following reasons: Vodafone chose the Indian Premier League 2 (IPL-2) […]

Introduction Definition of Teleserye Philippine drama, notably called teleserye and/or teledrama in television is a form of melodramatic serialized fiction produced and aired in thePhilippines. It rooted from two words “tele”, short for television, and “serye”, a Tagalog term for series Teleseryes share some characteristics and similar roots with soap operas and telenovelas,yet teleserye has […]

Compare the information provided by newspapers to the information covered by broadcast newscasts Topic: Afghan President consider own talks with Taliban Newspaper (New York Times) Broadcasting (BBC) In this essay I will compare a single day’s news coverage from a newspaper and television on the same news topic. Differences Timing: Firstly, the two medium operate […]

A tagline, alternatively referred to as a slogan, is a concise and memorable statement that accurately embodies a company or product. The creation of a tagline demands specialized knowledge and there are consulting firms specifically devoted to developing taglines for businesses. A well-constructed tagline can have longevity in the minds of consumers, even outliving the […]

Overview of the Mastering Process A skilled mastering engineer is someone who is thorough and pays attention to every detail as standard practice. The mastering process serves as the final creative stage in audio production, bridging the gap between mixing and replication. It takes place in a specially designed room, where sound quality can be […]

Airborne Express Value Chain Airborne Express has created a value chain that has all of the parts that Porter described in his book. Management has done an excellent job of organizing the value chain and realizing who their target market is. Although it may seem like Airborne Express is leaving revenue on the table by […]

What are the different ways of defining the Neopets industry? Do these definitions lead to strategic decision makers having different perspectives or making contrasting decisions? If yes, please explain how. (10 points) Neopets stands out as a unique company in its industry, primarily because of the expansive vision of its executives, particularly Doug Dohring. Above […]