Tv Manufacturing Industry in India Essay Example

Industry, Partners, and Employees - Samsung aims to make a positive impact on the world while providing an enhanced experience for all. Their product lineup includes various types of TVs, such as LED TVs known for their excellent picture quality. The latest series offers features like voice and motion control, face recognition, and an immersive 3D experience. With options ranging from series 4 to series 8 and screen sizes spanning from 19 inches to over 50 inches, the LED TV category consists of a total of 31 different sets.

The price range for TV sets ranges from 13000 rupees to 273000 rupees. LCD TVs have a sleek design, wide color enhancers, and deliver clear picture quality. The LCD screen brings colors to life, providing an incredible visual experience. This section showcases four different variants from series 4, available in sizes of 22 inches and 32 inches. These TV sets are priced between 13000 rupees and 28000 rupees. In contrast, Plasma TVs offer exceptional design and picture quality for the ultimate big-screen entertainment.

The TV set provides smooth motion pictures, high contrast picture quality with motion control and face detection, as well as web connectivity. There are 8 different options in this category, including TV sets in the series 4+, 5+, and 8+. The sizes range from 43 inches to 64 inches, and the prices range from 38000 to 240000. The Ultra Slim Fit TV is significantly slimmer by 40%, lighter by 20%, and has a stylish design. These TVs can seamlessly fit into any corner of your home and enhance your stylish lifestyle. In this category, there are a total of 22 different

options available.

The TV sizes range from 20-29 inches and cost between 8500 and 16000 rupees. These flat panel TVs combine technology and style for an improved entertainment experience. They are budget-friendly without compromising on quality or technology. There are 14 different models available in this section, all in the 20-29 inch size range and priced between 7700 and 15000 rupees. Support is available from Samsung Electronics, offering free downloads of manuals and required downloads for any type of TV set.

The online Help ; Support system assists customers in promptly resolving known problems. Samsung offers a variety of support services that can be requested for on-site visits. Additionally, there is a feedback system provided. In the television industry, Samsung has emerged as the dominant brand with its groundbreaking TV models like the LED ES8000 and ES7500 series and the Plasma E8000 series. These advanced Smart TVs have made a significant impact on the Indian market and will continue to enhance the manufacturer's market share until a new innovation is introduced.

To entice customers with its distinctive features, the price of this TV has been deliberately set. Furthermore, it serves as the official sponsor of Chelsea Football Club, aiding in brand promotion. The company showcases its products at significant exhibitions to provide individuals with a firsthand experience of the television's capabilities. Additionally, they employ a robust advertising campaign that includes renowned celebrities and popular music groups. As for distribution, the products are accessible not only through physical retail stores and large supermarkets but also via online platforms.

The consumer has the option to purchase the product from a wide range of

locations, ensuring their satisfaction with the overall experience. LG Electronics, previously known as Goldstar, was established in 1958 and played a crucial role in pioneering various electronic items in Korea. They introduced their first radio in 1959, became the first manufacturer of refrigerators in Korea in 1965, introduced the first black and white TV in 1966, created the first air-conditioner in 1968, manufactured their first washing machine in 1969, and produced the first color TV in 1977. In 1995, Goldstar changed its name to LG Electronics.

LG, the first producer for “40-inch Plasma TV and the world’s first IC set for DTVs developed India production subsidiary (LGEIL) established” in 1997, also became the first to manufacture a 60" plasma TV in 1998. LG continued to break boundaries by commercializing some of the largest plasma TVs, introducing a 71" model in 2004 and an enormous 102" model in 2005. In addition, LG was the pioneer in commercializing the largest LCD TV at that time, a 55" model in 2004. These groundbreaking achievements have earned LG numerous awards and solidified its brand identity as an industry leader in producing innovative television technologies.

The brand is known for its four fundamental elements: Value, Innovation, People, Passion. The LG logo signifies the strong connection between LG and its consumers. The color and texture of the logo have remained consistent to show the company's dedication in providing excellence to customers consistently. The brand logo comprises three main elements: the face, the circle, and the words "LG." The stylized face expresses a friendly and approachable image. The circle represents LG's global presence and emphasizes humanity. It also symbolizes youthfulness

and future ambitions.

The blank right upper end of the logo is intentionally left empty to create an asymmetrical design, symbolizing innovative thinking. LG Red represents friendliness and LG's dedication to providing high-quality products and services. On the other hand, LG Gray signifies technology and reliability. LG aims to be one of the top three global companies by offering innovative products and excellent service. They also firmly believe in their philosophy "Great Company, Great People," acknowledging that a great company can only be built when exceptional individuals come together.

Established in 1946, Sony is a Japanese company that has brought forth a range of innovative products. These can be found at retail stores, large supermarkets, and online platforms, offering consumers various options for purchase. Among Sony's product lineup are notable inventions such as Japan's first magnetic "G-type" recorder in 1950 and the pioneering radio "TR-55" in 1955. In 1960, they introduced the world's first transistor TV named "TV8-301," followed by the Trinitron color TV in 1968. One standout product from Sony is Bravia - an advanced television known for its vibrant color capabilities.

Sony India was established in 1994 and has since touched the lives of people with its exemplary brands. The motto "make. believe" embodies the spirit of Sony, representing its creative power to transform ideas into reality and encouraging the belief that anything is possible. The dot between "make" and "believe" symbolizes Sony, connecting imagination and reality as the catalyst for innovation. Sony's vision is to lead the electronics industry and be a socially responsible organization that prioritizes environmental preservation.

The TV has good picture quality, although it may

appear bulky. There are 6 different options available in this category, ranging in size from 14” to 21”. In terms of pricing, these TVs are reasonably priced. Customers will be satisfied with the amount they pay for this TV, as prices start at 8000 rupees and go up to a maximum of 150000 rupees. When it comes to promotion, Videocon has a strong advertising campaign and serves as an official sponsor for both the IIFA weekend and IPL. Videocon actively sponsors numerous events to stay connected with people and remain present in their minds.

The television industry has found new potential in rural areas due to increasing urbanization, resulting in a boom in TV manufacturing. The brand that can captivate consumers and establish a new consumer base with innovative products will be worth watching. Samsung and LG are currently closely competing on a global scale, while Videocon dominates the Indian market. In terms of market share, Samsung sells the most TVs, followed by LG and SONY.