Business Essays

1. Write a brief synopsis of the Nike case. In the 1990’s, Nike, a well-known shoe company, came under intense fire for claims of labor issues stemming from wages to working conditions to child exploitation. Years of bad publicity plagued the company, including bouts with the media and even celebrities. Nike’s initial response was to […]

Who Am I? Nike is a multinational corporation that is engaged in design, development and worldwide marketing. Nike also merchandises footwear, apparel, equipment,and accessories. Nike is the worlds leading supplier for athletes footwear and apparel, the company was founded in January 1964 as Blue Ribbon Sports owned by Bill Bowerman and Phil knight. It was […]

The well known brand – Nike experienced remarkable escalation between the period of 1970s and by the end of the late 1990s, thereby taking control of the consumer market as a global footwear and attire market competitor. Moreover, the most important factor that contributed to its success is the use of low cost labor by […]

Explain the r/shp concept and its importance to orgns as opposed earlier marketing concepts. Use relevant examples from the Kenya orgns to illustrate your answer. Marketing consists of individual and organizational activities that facilitate and expedite satisfying exchange relationships in a dynamic environment through the creation, distribution, promotion and pricing of goods, services and ideas. […]

Marketing mix is an essential tool for companies to target their customers, price and promote their product and locate their places. By analysing the 4P’s, companies can make the plans and achieve their goals. Marketing communications, as the promotion factor in marketing mix plays a key role in developing marketing strategies. To getting more customers […]

1. Which generic business- level strategy is each company following? Nike mission statement is “to bring inspiration and innovation to every athlete in the world – If you have a body, you are an athlete”. Nike using focus based on differentiation strategy. They use this strategy to satisfy their mission, also because they focusing on […]

When Nikkei CEO Phil Knight stepped down and handed his Job to Bill Perez, he stayed on as chairman of the board. In what ways could Knight’s continued presence on the board have created an informal structure that prevented Perez from achieving full and complete leadership of Nikkei? Answer: Informal structures are the set of […]

Primary Business Function(s) and Background A primary business function or activity is the main focus or line of products that the business ventures into and the types of products that they aim to sell to the consumer market. Nike is a clothing and goods manufacturer, focusing on athletic shoes, apparel, sporting goods and accessories. Originally […]

Introduction Nike’s organisation structure/design Diversity and inclusion mean different things in different countries and to different people. At Nike, Diversity and Inclusion is what drives creativity and innovation. It takes every one of our over 30,000 employees working at the top of their game for Nike to reach its highest potential. And we know that […]

Samsung Electronics Corporation is one of the world’s leaders when it comes to semiconductors, media, telecommunications, digital technologies and other latest innovations. As one of the world’s leading electronics company, Samsung Electronics holds on to their mission of bringing top quality high-end products in the world. Samsung Electronics have increased its investments around the world […]

2. In the future, let’s examine three distinct strategies for Samsung: When considering the threat from China, Samsung should prioritize the products/markets and competitive advantages it focuses on. It is important to compare and differentiate these strategies in order to choose one as a strategic recommendation. After thoroughly analyzing the data, three potential strategies have […]

It’s been a long while since H B Lee really relaxed. Since last February, when he took over in New Delhi as President and CEO of Samsung, South West Asia, the 58-year-old Lee has been busy turning all Samsung strategies on their heads. The Korean consumer electronics giant is now reaching deeper and wider into […]

Apple’s business strategy is primarily based on innovation for creating fractionated products. It has built products that are cool to use as well as simple and intuitive. Its products are best known for the amazing experience they provide. However, Apple kept taking calculated risks and entered new markets boldly. It was visible in the release […]

Investing in engineers and designers has contributed to the success of Junk He Lee’s company in the past, enabling it to overcome the 1997 Asian Financial Crises. Therefore, the company should continue investing in its employees by offering a wide range of training opportunities to help them become experts in their respective fields. Samsung has […]

Introduction Samsung’s objective is to leverage their expertise and technology to develop extraordinary products and services that have a positive impact on the world (samsung.com/us/aboutsamsung). At Samsung, we view the entire universe as our customers and family. We are devoted to valuing all customers and providing them with exceptional treatment. Our dedication to offering affordable […]

In this research, my main direction is analysis Samsung Galaxy Round’s marketing. In this respect I must research information about the current market about cellphones. Then I will use some ways to elaborate how to earn profit and how to win the market. So my methods are use market analysis and SWOT to have a […]

This case study deals with Samsung Electronics and its evolvements thorough the years of activity. The semi-conductor industry in which Samsung participate is highly competitive and very dynamic. Thus, in order to analyze the case properly, we must know first the ropes of the industry, and afterwards dig in the company itself. Porter’s 5 forces […]

In order to complete the task, you must watch either the Seoul Success or Disney Imagination video and answer the accompanying questions. The chapters provided contain significant concepts related to videos, with each video’s viewing time specified in parentheses. What makes Samsung’s approach so successful? To stay ahead of its competitors in the global market, […]

We live in an era that has become dominated and controlled by technology. This same technology is advancing at breakneck speeds to improve the lives of the many people in the world. Families, friends, colleagues, and neighbors all share relationships with each other and keep in touch in various ways. The invention of the smartphone […]

Samsung boasts the leading position in digital marketing strategy around the global. Its digital presence and digital convergence is pronounced throughout all product ranges, particularly in 3D TV, digital camera, and PCs. Digital marketing campaigns adopted by Samsung captured the key elements of competition and through impactful communication promoted the brand image to an emotional […]

1. The sources of Samsung’s competitive advantage can be validated with evidence from the case. Differentiation is a key factor that increases the willingness to pay (WTP) for Samsung customers, and this advantage comes from two main sources, one of which is the Product Mix. Samsung provides customers with a diverse range of products, including […]

Brands and Branding Samsung in India: Brand Building through Customer Service Whirlpool’s Product Innovation and Brand Building Strategies in India: Re-creating the Lost Magic? This case is written to debate and discuss on the issue – In the presence of focused and determined competitors, even a wellknown and established player is capable of making all […]